An in-depth analysis of major I.T. vendor Dell. The profile includes company history, revenue stream, competitors and customers, products and services, SWAT-analysis, current status and predicted continued strategy.

1. VENDOR RESEARCH - DELL
RAYMOND HOVLAND & HENRIK JACOBS

2. Headquarter
 Round Rock, Texas
 Development, support, services and sales from HQ
 Chapter 380 agreement
 Employees – 16,000
 Alternative power source
 Global

3. CEO – Michael Dell
 Chairman and CEO of Dell
 49th richest in the world, $15,3 billion
 MSD Capital
 Bought Apple computer, age 15
 1984 – Founded PCs Limited, now known as Dell

4. Company History 1984-1999
 1984-1987: The Birth of a Company
 1988-1991: Going Public and Going Global
 1992-1995: A Season of Unprecedented Growth
 1996-1999: Winning Worldwide and on the Web

5. Company History 2000-2012
 2000-2004: Beyond the PC
 2005-2008: Setting the Bar for Social and Sustainable
Business
 2009-2012: A new Dell Emerges

6. Source: http://i.dell.com/sites/content/shared-content/campaigns/en/Documents/Dell-Social-Media-Timeline-Feb-2012.pdf

7. Stock Symbol and Exchange

8. DELL vs. HP

9. Products and Services
 Traditional PC
 Server
 Consultancy Services

10. Revenue

11. Major Competitors
 Traditional PC
 Server Technology
 Storage
 Software
 Consultancy Services

12. Major Customers
 80% of Fortune 1000 companies uses Dell
 9 of the top 10 Cloud Computing providers
 Dell Norway
 DNB
 Norges Bank
 Microsoft
 Government
 School system

13. Strengths and Weaknesses
Strengths
 Broad Portfolio
 Well Recognized Brand
 Global Company
 Adapts Quickly to the
Market
 CEO, Michael Dell
 Removes Complexity
Weaknesses
 Declining PC sales
 Risky restructure
 PC image
Core Competency
 IT Infrastructure

14. Current Status
Source: Bloomberg; http://www.youtube.com/watch?v=3FLIEUK2j_A

15. New Product/Service Strategy
 Remodeling the Company
 Buying new companies
 Provide services

16. Discussion
 Making the company private is a costly procedure and
requires a lot of company resources, but it gives more
freedom to the company.
 Do you think it is positive or negative that Dell goes
private, and why? How will this affect Dell´s future?

17. Quiz
 Dell was originally founded under what company name?
 Packard Bell
 PCs Limited
 Inclusive Computers, Inc.
 What best describes the strategy moving forward for
Dell?
 Going private to reduce the size of the company to minimize cost.
 Expanding the company by buying other companies, and become a more
service-oriented company.
 Shut down the PC division due to declining PC sales, and focus on other
products.
 Name 3 major customers

18. Questions
 Raymond Hovland: rhovland@callutheran.edu
 Henrik Jacobs: hjacobs@callutheran.edu

19. Sources
 Bloomberg. Youtube.com. 01 15, 2013.
http://www.youtube.com/watch?v=3FLIEUK2j_A (accessed 04 25, 2013).
 Dell, Inc. Dell.com. 01 01, 2013.
http://www.dell.com/Learn/us/en/uscorp1/about-
dell?c=us&l=en&s=corp&ref=ff41&delphi:gr=true (accessed 04 23, 2013).
 Jacobs, Michael, interview by Henrik Jacobs. Managing Director; Western
Europe Software, Dell Norway and Dell Denmark (04 19, 2013).
 Jacobsen, Stian. Hegnar.no. 03 25, 2013.
http://www.hegnar.no/bors/article723869.ece (accessed 04 24, 2013).
 TYNDALL GENE R., GOPAL CHRISTOPHER, PARTSCH WOLFGANG, KAMAUF.
Supercharging supply chains. New ways to increase value through global
operational excellence. LAVOISIER S.A.S., 2013.
 Forbes. Forbes.com. 03 01, 2013. http://www.forbes.com/profile/michael-
dell/ (accessed 04 29, 2013).