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25 Mind Blowing Email
Marketing Stats

#marketingcloud
44% of email recipients made at least
one purchase last year based on a
promotional email.
Source: convinceandconvert.com
...
33% of email recipients open email
based on subject line alone.
Source: convinceandconvert.com

#marketingcloud
Roughly half of an email list will be
active – either opening or clicking on
emails.
Source: Epsilon

#marketingcloud
Subject lines fewer than 10 characters
long had an open rate of 58%.
Source: Adestra July 2012 Report

#marketingcloud
Personalized subject lines are 22.2%
more likely to be opened.
Source: Adestra July 2012 Report

#marketingcloud
For B2B companies, subject lines that
contained “money,” “revenue,” and
“profit” performed the best.
Source: Adestra July ...
64% of people say they open an email
because of the subject line.
Source: Chadwick Martin Bailey

#marketingcloud
7 in 10 people say they made use of a
coupon or discount from a marketing
email in the prior week.
Source: 2012 Blue Kanga...
39% of marketers have no strategy for
mobile email.
Source: eConsultancy 2012 Email Marketing industry Census

#marketingc...
72% of B2B buyers are most likely to
share useful content via email.
Source: Earnest Agency

#marketingcloud
56% of businesses say they plan to
increase their use of email marketing
in 2013.
Source: The Small and Midsize
Business E...
Monday emails had the highest
revenue per email.
Source: Experian 2012 Q4 Email Benchmark Report

#marketingcloud
27% of consumers were more likely to
say their favorite companies should
invest in more email.

Source: ExactTarget

#mark...
1 in 2 marketers use animated gifs in
their email campaigns.
Source: Experian Email Market Study

#marketingcloud
This year, about 84% of all email traffic
will be spam.
Source: The Radicati Group

#marketingcloud
Email ad revenue reached $156 million
in 2012.
Source: Interactive Advertising Bureau

#marketingcloud
Emails that include social sharing
buttons have a 158% higher clickthrough rate.
Source: GetResponse

#marketingcloud
Women click 10% more often than men
on mobile emails.
Source: Tailored Mail 2012 Email Marketing Trends

#marketingcloud
Email marketing spend grows 10% year
over year.
Source: Forrester 2011

#marketingcloud
40% of B2B marketers rated the leads
generated by email marketing as high
quality.
Source: Software Advice Survey

#market...
For every $1 spent, $44.25 is the
average return on email marketing
investment.
Source: Experian

#marketingcloud
82% of consumers open emails from
companies.
Source: Litmus

#marketingcloud
64% of decision-makers read their
email via mobile devices.
Source: TopRankBlog

#marketingcloud
There are 3.6 billion email accounts in
2013.
Source: The Radicati Group
Email Statistics Report, 2012-2016

#marketingclo...
By 2016, the number of email accounts
will reach 4.3 billion.
Source: The Radicati Group
Email Statistics Report, 2012-201...
For more information go to:

salesforce.com

#marketingcloud
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  1. 1. 25 Mind Blowing Email Marketing Stats #marketingcloud
  2. 2. 44% of email recipients made at least one purchase last year based on a promotional email. Source: convinceandconvert.com #marketingcloud
  3. 3. 33% of email recipients open email based on subject line alone. Source: convinceandconvert.com #marketingcloud
  4. 4. Roughly half of an email list will be active – either opening or clicking on emails. Source: Epsilon #marketingcloud
  5. 5. Subject lines fewer than 10 characters long had an open rate of 58%. Source: Adestra July 2012 Report #marketingcloud
  6. 6. Personalized subject lines are 22.2% more likely to be opened. Source: Adestra July 2012 Report #marketingcloud
  7. 7. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. Source: Adestra July 2012 Report #marketingcloud
  8. 8. 64% of people say they open an email because of the subject line. Source: Chadwick Martin Bailey #marketingcloud
  9. 9. 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. Source: 2012 Blue Kangaroo Survey #marketingcloud
  10. 10. 39% of marketers have no strategy for mobile email. Source: eConsultancy 2012 Email Marketing industry Census #marketingcloud
  11. 11. 72% of B2B buyers are most likely to share useful content via email. Source: Earnest Agency #marketingcloud
  12. 12. 56% of businesses say they plan to increase their use of email marketing in 2013. Source: The Small and Midsize Business Email Marketing Survey 2013 #marketingcloud
  13. 13. Monday emails had the highest revenue per email. Source: Experian 2012 Q4 Email Benchmark Report #marketingcloud
  14. 14. 27% of consumers were more likely to say their favorite companies should invest in more email. Source: ExactTarget #marketingcloud
  15. 15. 1 in 2 marketers use animated gifs in their email campaigns. Source: Experian Email Market Study #marketingcloud
  16. 16. This year, about 84% of all email traffic will be spam. Source: The Radicati Group #marketingcloud
  17. 17. Email ad revenue reached $156 million in 2012. Source: Interactive Advertising Bureau #marketingcloud
  18. 18. Emails that include social sharing buttons have a 158% higher clickthrough rate. Source: GetResponse #marketingcloud
  19. 19. Women click 10% more often than men on mobile emails. Source: Tailored Mail 2012 Email Marketing Trends #marketingcloud
  20. 20. Email marketing spend grows 10% year over year. Source: Forrester 2011 #marketingcloud
  21. 21. 40% of B2B marketers rated the leads generated by email marketing as high quality. Source: Software Advice Survey #marketingcloud
  22. 22. For every $1 spent, $44.25 is the average return on email marketing investment. Source: Experian #marketingcloud
  23. 23. 82% of consumers open emails from companies. Source: Litmus #marketingcloud
  24. 24. 64% of decision-makers read their email via mobile devices. Source: TopRankBlog #marketingcloud
  25. 25. There are 3.6 billion email accounts in 2013. Source: The Radicati Group Email Statistics Report, 2012-2016 #marketingcloud
  26. 26. By 2016, the number of email accounts will reach 4.3 billion. Source: The Radicati Group Email Statistics Report, 2012-2016 #marketingcloud
  27. 27. For more information go to: salesforce.com #marketingcloud
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    Jan. 9, 2014

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