Trade Development Authority of Pakistan

1. “One Stop Sourcing Solution”
Presented By
Asad Raja
Hammad Raja
Jawad Hasan
Nayab Ali Raza
Syed Mohammad Raza
Syed Sunain Haider

2. The Export Promotion Bureau (EPB)
• Set up in 1963 as an attached department of the
Ministry of Commerce, the Export Promotion Bureau
facilitated exporters across the country.
• More than 20,000 exporters were facilitated and part-
funded to exhibit their goods abroad, and thus grow
their exports.
• Over 2,000 trade delegations were sent abroad or
hosted in Pakistan in the 43 years of EPB.
• It provided a forum for dispute resolution between
exporters and importers through the mechanism of
commercial courts in collaboration with the judiciary.

3. Formation Of TDAP
• EPB thus contributed in a significant manner, as
Pakistan’s exports - reported at just under quarter of a
billion dollars in 1963 - increased by over 70 times to
touch nearly US $ 16.5 billion in 2005/06.
• However, professional human resources were lacking
at the times of EPB, and so in order to improve this
deficiency, and to change the image of EPB as a
“Bureaucratic Organization”, need was felt for EPB’s
metamorphosis into a more dynamic, professionally
well-equipped organization, which was to be the TDAP.

4. TDAP
• The Trade Development Authority of Pakistan
(TDAP),was established on November 8, 2006.
• TDAP is the successor organization to the
Export Promotion Bureau (EPB).
• TDAP was Made under a Presidential
Ordinance.

5. TDAP’s Profile
• TDAP’s administration is under the Ministry of
Commerce.
• TDAP is mandated to have a holistic view of
global trade development rather than only the
‘export promotion’ perspective of its predecessor.
• Designated as the premier trade organization of
the country, TDAP is a dedicated, effective, and
an empowered organization, which shall is
professionally managed

6. TDAP
Now we would like to show you a
video on TDAP’s Background

7. TDAP’s Departments
• Accounts
• Admin
• Marketing
• HR
• Information Advisory
Centre

8. TDAP’s Activities
• Participates in 40 to 60 international trade
exhibitions annually.
• Sends 20 to 40 trade delegations abroad every
year.
• Organizes the EXPO PAKISTAN annually in
Pakistan, which is well-attended by foreign
buyers.

9. TDAP’s Activities
• Implements various Trade Policy
Initiatives announced by the Commerce
Ministry.
• Undertakes various sector
development projects from the Export
Development Fund.
• Runs the Expo Centre, Karachi providing a
permanent exhibition space for holding trade
events.

10. TDAP’s Mission
TDAP’s mission is to achieve a quantum-leap
in Pak export. To fulfill such a mission, TDAP
shall employ the right skills and competencies,
professional management techniques,
advanced international marketing strategy
backed by competent market research and
trade analysis, supported by use of latest
technology.

11. TDAP’s Vision
The Trade Development Authority of Pakistan (TDAP) will develop
and promote export holistically, through focus, synergy, and with
collective wisdom and counsel of its stakeholders.
In addition to aggressive , innovative, and proactive marketing and
promotional efforts, it will achieve the objective of rapid export
growth through interaction and coordination with respective public
and private–sector stakeholders, and enhancing value of products
and services by broadening the export base of our products.
Enhancing capability and capacity of the supply base of goods and
services; by fostering supportive export culture and facilitation; and
by encouraging export oriented foreign investment and joint
ventures. TDAP will also help improve market access through
advising the Government on matters of trade diplomacy and
promoting the “business” image of Pakistan in the key export
markets for Pakistani products and services, the world over.

12. TDAP’s Export Strategy
The new TDAP strategy is based on a two-
pronged approach, namely:
• “Products and Services”
• “New Markets”

13. TDAP’s Upcoming Projects
• Establishment of Institute(s) of Marble Technology, Karachi and Peshawar
• Establishment of Agro Food Technology Institute of Pakistan, at Lahore
• Establishment of Institute of Leather Technology, Lahore
• Establishment of Carpet Institute, Quetta
• Establishment of Dazzle Park in Karachi
• Establishment of College of Fashion and Design, Karachi
• Establishment of Carpet and other Crafts Training Institute, at Hala
• Establishment of Pakistan Packaging Institute, Karachi
• Establishment of Expo Centre, Multan
• Establishment of Dates Processing Institute at Khairpur
• Establishment of Mango Pack House & Cold Storage at Multan and
Shaheed BenazirAbad
• Expansion and Up-gradation of Gems and Gemological Institute of
Pakistan, Peshawar

14. TDAP’s Branches

15. TDAP Organizational Structure & Decision Making

16. TDAP’s Functions and Mandates
• To implement directives of the Federal Government and the Board relating to
export development and promotion.
• To encourage and promote and train new exporters.
• To develop a consistent, sustainable and result oriented, holistic export
development plan, outlining vision, objectives, strategies and plan as approved by
the Board.
• To achieve synergy in development of exports at a national level by forging
effective liaison with private and public stakeholders and avoiding duplication of
efforts.
• To encourage and promote research in trade and policy related studies that may
facilitate in formulating an effective export policy and plans

17. TDAP’s Functions and Mandates
• To plan and organize foreign trade promotion through
advertising in local, and international print electronic
and other appropriate media.
• To provide advisory support to stakeholders.
• To liaise with trade bodies abroad.
• To promote exporters and stakeholders’ education.

18. TDAP’s Functions and Mandates
• To encourage the organized development of the export
business and the related corporate and commercial
sectors in Pakistan.
• To plan, organize exhibitions, delegations to and from
Pakistan.
• To plan and organize local, international and inter-
provincial export promotional conferences, workshops,
seminars.

19. TDAP’s Functions and Mandates
• To prepare Annual Report of the Authority.
• To include a quality assured ethic in exporters while
encouraging value addition of exports.
• To take, initiatives for maintaining facilities etc. to improve
the performance of exporters in the interest of generating
economic activity, reducing cost of doing business and
enhancing supply chain efficiency.
• To maintain the confidence of exporters by appropriate
communications.

20. TDAP’s Yearly Expo
Expo Pakistan, the largest trade show of Pakistan, organized
annually with an objective to display the entire range of
quality products under one roof for the assessment of
international buyers. The products include textile apparels,
food, leather and leather products, chemicals, sports
goods, carpets, surgical and engineering goods. More than
4000 international buyers from 70 countries have
established business contacts through this annual
exhibition in the last Five years. The commencement of this
event has not only contributed immensely to reposition the
country’s image but has also been instrumental in
generating economic activity in the country in general, and
within the export community in particular.

21. TDAP’s SWOT Analysis
Strengths
• Making the export Easier and comprehensive.
• Focusing and Enhancing the Trade of Emerging Sectors
• Young Talented Employees Bringing Innovations.
• No Competitors
Weaknesses
• Inefficiency
• Red-Tapism
• Failure to achieve goals

22. TDAP’s SWOT Analysis
Opportunities
• Explore Foreign Markets
Threats
• Political De-stability

23. Recommendations
• Government should eradicate the inefficiency in
the TDAP’s running.
• TDAP’s running should be made compatible with
changing governments as every time a new
government tries to implement a new policy
• There should be an internal audit team instead of
sole AGPR ( Accountant General of Pakistan
Revenues ).In short Finance and audit should be
managed internally as well (partially or fully)

24. Recommendations
• Being a public enterprise, TDAP should keep
government representatives who are more
responsible and have experience of Trade and
Commerce only.
• TDAP should encourage the trade of
handicrafts and cottage industry and promote
local Pakistani heritage Internationally via
platforms like Expo held annually.

25. Recommendations
• TDAP’s Regional office should expand even to
small cities of Pakistan.
• TDAP should keep a larger budget for research
and development and should study the
international markets more thoroughly, their
local demands, what they really want that is
which country wants which products and to
what extent.

26. Recommendations
• Goals should be achieved with set targets to
get good outcomes.
• Red-Tapism Should be removed in TDAP
• TDAP should provide a complete platform for
new entrepreneurs who have less experience
in international trade, and who want to export
and import with proper assistance.