There's still plenty of time to plan a successful #GivingTuesday campaign this year. With 4 weeks left, now is the time to get started. Razoo will be hosting Jamie McDonald, from Generosity Consulting and the official #GivingTuesday movement, who will be sharing 12 steps your nonprofit can take to make the most of this year's campaign!

1. 4 weeks until
#GivingTuesday 2015

2. Bethany Natoli
Senior Account
Manager
support@razoo.com
Introductions
Jamie McDonald
Founder & CEO, Generosity Consulting
@genero_city
Head of Civic Campaigns,
#GivingTuesday, 92Y

3. A national day of giving and
a movement of generosity
on December 1, 2015
Black Friday…
Cyber Monday…

4. Tremendous Growth!
• Over 30,000 partners in 68 countries worldwide
• Estimated 470% increase in donations since 2012
• 32.7 million Twitter mentions
• 15.4 billion global impressions over all media
• 40 community campaigns in cities across the US
#RazooGT15

5. #GivingTuesday on Razoo
• Razoo hosted our first #GivingTuesday event in 2013
• In 2014, over 1,800 nonprofits participated on Razoo
• These nonprofits engaged 16,000 unique donors to raise $1.7
million for amazing causes across the globe.
• #RazooGT14 received 2.7 million impressions on Twitter and
Facebook
#RazooGT15

6. #GivingTuesday on Razoo
• 2015 is going to be even more generous
• $35,000 in prize grants available to nonprofits
• Nonprofits and Individuals can raise funds—> Activate your
Ambassadors
• Be a part of the movement with Razoo!
#RazooGT15

7. Now let’s hear from the expert…
#RazooGT15

8. 4 WEEKS TO GO UNTIL
#GIVINGTUESDAY
12 Steps to Success

9. Let’s Get to Know Each Other
Jamie McDonald @genero_city
Founder & CEO, Generosity Consulting
Led 3 #GivingTuesday campaigns totaling nearly
$20 million raised in 2013/2014
Head of Civic Campaigns, #GivingTuesday, 92Y

10. It’s not too late.

11. Worth the effort.
Source Network for Good, 2015

12. “What nonprofits do for a living is spread an idea.”
~ Seth Godin

13. First: Breathe, Build, Believe

14. 1. Goal à Destination

15. What’s the right goal?
Your checklist
☐ Dollars
☐ Donors
☐ New Donors
☐ Young Donors
☐ Recurring Givers
☐ Social Followers
☐ Give Back

16. 2. Zero in on theme and iconic story(s)
Your checklist
☐ Specific program, project,
or type of giving
☐ Tagline to use throughout
campaign
☐ Iconic story of client, staff
person, volunteer
☐ Support with data
☐ Incorporate matching
challenge
☐ Tie to year-end appeal

17. 3. Gather assets: visuals, video
Your checklist
☐ #GT Campaign Logo
☐ Images tied to iconic story
☐ Video
☐ Infographic
☐ Fun, social images of staff
and clients

18. 4. Create a single, crystal clear CTA
Your checklist
☐ Define donor impact (“You
can…”
☐ Visual and text call to
action (blue button)
☐ Subtext where there’s room
(Our campaigners have…)

19. 5. Rally your team
Your checklist
☐ Break down tasks into
manageable responsibilities
☐ Play to the team strengths
☐ Set expectations with clear
responsibilities and timing
☐ Share key campaign
messages and weekly content
☐ Explain matching fund
challenge
☐ Make it fun!

20. 6. Build inner circle of 10-15 Ambassadors
Your checklist
☐ Identify followers, donors,
clients, friends, board, staff
with big voices
☐ Set expectations
☐ Arm them with key
campaign messages and
weekly shareable content
☐ Explain matching fund
challenge
☐ Make it fun and rewarding

21. 7. Brand all digital channels
Your checklist
☐ Story and images across
all channels
☐ Website, email, online
giving page, social channels
☐ Email signatures for every
employee
☐ Mobile friendly images and
text.

22. 8. Build outreach calendar
Your checklist
☐ Use this handy resource
from Network for Good
☐ Plan communications with
board, staff, donors, prospects
and social ambassadors
☐ Plan communications
through year-end and beyond
for continuity
☐ Plan for 90 days of follow
up/stewardship

23. 9. Go through a donor’s experience
Your checklist
☐ Start with a test email and
go all the way through the
donor giving experience.
☐ Donate on a computer, a
tablet and a phone.
☐ Be critical: Would you feel
good giving to your org?
☐ Identify and fix the pain
points.

24. 10. Kickoff campaign with key audiences
Your checklist
☐ Plan a kickoff event for
your internal team.
☐ Plan event or first outreach
for external supporters
☐ Launch across all channels
with iconic story and
awareness building

25. 11. Plan the big day. Make it fun!
Your checklist
☐ Assign roles
☐ Have a party room where staff
can gather
☐ Plan outreach across all
channels: phone, email, text,
social
☐ Lots of food to keep up the
energy
☐ Track and share progress
☐ Celebrate reaching your goal

26. 12. Or, turn the day on its head…
Don’t want to raise money? Participate in the true spirit of
the day. Bring your team together to do kind acts for others,
as a group.
• Share your organization’s efforts on #GivingTuesday as an
opportunity to underscore your values.
• Encourage people to follow you to learn more about what you do
everyday.

27. Get Started Today!
1 2 3Register
for the Event
Create
Your Page
Build
Your Strategy
#RazooGT15
givingtuesday.razoo.com

28. Register for the Event
Register online at
givingtuesday.razoo.com
#RazooGT15

29. Register for the Event
Click the
Register button
in the “I’m a
Nonprofit
Organization”
section.
#RazooGT15
Have individuals
Register
fundraisers here
in two easy
steps!

30. Create Your Page
Image/Video
Gallery
Social
Sharing
Organization
Story
Admin Panel
Donation
Levels
#RazooGT15
Matching
Grants
Donations
Report

31. Build Your Strategy
Many more resources available:
•Training webinars and recordings
•Email Templates and Social Posts
•Checklist
•Storytelling and Photography tips
#RazooGT15

32. Stay Tuned for Prizes
$35, 000 in available prizes
•hourly prizes
•leaderboard prizes
•social media prizes
You must be registered with Razoo to
be eligible for prizes, so get started
today!
#RazooGT15

33. Happy#GivingTuesday
Fundraising!
#RazooGT15

34. Got questions? support@razoo.com | Connect with #RazooGT15
Join us at givingtuesday.razoo.com