Björn Arvidsson
Partner & chief analyst
Baltic Sea Tourism Forum
Karlskrona 01october2014

Threats to free movement
Bardarbunga
New
Iron curtain?
Ebola
Syria, Gaza, Iraq

World Tourism, arrivals
Tourism around the world is producing
3 billions air passengers
1,1 billion international arrivals
1990-2030 the “era of globalization”
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2 000
1950
1953
1956
1959
1962
1965
1968
1971
1974
1977
1980
1983
1986
1989
1992
1995
1998
2001
2004
2007
2010
2013
2016
2019
2022
2025
2028
UNWTO
> 400
> 700
> 1 100
> 1 800

Källa: Tillväxtverket & Razormind
”The PIN code of the world” Hans Rosling, Twitter 2012-11-20
1114
2012
The PIN code of the world is 1114. 1 billion people in the Americas, 1 billion in Europe, 1 billion in Africa and 4 billion in Asia
1125
2050
The PIN code of the world is 1125. 1 billion people in the Americas, 1 billion in Europe, 2 billion in Africa and 5 billion in Asia

Urbanization
2009 > 50 % in cities 2050 >70%!
Earth population 2050 +2 billion
Population in cities 2050 +3 billion

Effects on the travel industry
Urbanization drives travel
High urbanization = High nbr of trips/person/year
Visiting Friends and Relatives

The Tourism Investment Race
7
International tourism Investment Race
Is it Greece, Spain, Italy and France all over again
•Japan 2nd most important strategy for growth
•USA President Obama statement “USA should be destination number one in the world
•China Infrastructure, hotels, high speed rail network
•India Strategy to double international market share
•Dubai Multi-billions of investments in airports, airlines and fantasy resorts
We are going to visit them more then ever!

Tourism Investments in European countries
•Infrastructure – International growth is outside Europe
•Infrastructure – Your neighbors is across the water
•It’s the Cities! – Your next costumer lives in a city
•Invest in your story – Confirm and enhance
•Whats your Gamechanger?

@Razorbjorn
@Razorbjorn
se.linkedin.com/in/razorbjorn
Meanwhile, we are travelling more than ever!
Slideshare.net/Razorbjorn