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Microformat #scd31 SEO-camp

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Microformat #scd31 SEO-camp

  1. 1. Conférence sur: L’avenir du microformat ? Auteur du document : Roland Debrabant Roland.debrabant@gmail.com© Open Linking 1 12/11/2012
  2. 2. Cela vous donne envie de cliquer ?© Open Linking 2 12/11/2012
  3. 3. Et maintenant ?© Open Linking 3 12/11/2012
  4. 4. Les raisons d’un changement ? Attirer l’attention de l’internaute Fournir des informations instantanées Augmenter le taux de clic qualifié© Open Linking 4 12/11/2012
  5. 5. Les types de Rich SnippetCertains Rich Snippet peuvent être utilisés sur tous les types de site :- Les avis- Les notesD’autres sont spécifiques à un type d’information :- Recettes- Produits- Évènements- Films- Personnes- Musiques- Vidéos- …© Open Linking 5 12/11/2012
  6. 6. Rich Snippet Product De plus en plus visible les Rich Snippets proposent des données sur les produits. (prix, la devise, l’état, …)© Open Linking 6 12/11/2012
  7. 7. Les évolutions déjà visibles à létrangers … Les calories Gratuit Le e-commerce schemas est passé de 10 à 37 attributs depuis le 9 Novembre© Open Linking 7 12/11/2012
  8. 8. Les outils de mesures© Open Linking 8 12/11/2012
  9. 9. Non on ne va plus parler technique promis !La mise en place des Rich Snippet se fait grâce à 3 normes decontenu HTML structuré : microdonées, microformats, and RDFaA noter que le format Microdonnées (schema.org) est reconnu àla fois par Google, Microsoft et Yahoo!Plus d’info sur la mise en place ici :Le balisagehttp://microformats.org/wiki/presentations-frRich Snippet Testing Tool :http://www.google.com/webmasters/tools/richsnippets © Open Linking 9 12/11/2012
  10. 10. Comment va évoluer le taux de clic ? Sans Rich Snippet© Open Linking 10 12/11/2012
  11. 11. L’internaute au cœur des résultats• Authorship : associer ses articles à son profil Google Plus• AuthorRank : C’est un Algorithme qui calcule l’autorité d’un auteur en fonction de la qualité de ses articleshttp://support.google.com/webmasters/bin/answer.p y?hl=fr&answer=2539557&ctx=cb&src=cb&cbid =-1mb1b8gsho9py&cbrank=1 © Open Linking 11 12/11/2012
  12. 12. L’impact de la balise auteur !© Open Linking 12 12/11/2012
  13. 13. © Open Linking 13 12/11/2012
  14. 14. Et demain© Open Linking 14 12/11/2012
  15. 15. Nos interrogations Les auteurs, une nouveauté ? Meta author HTML 4, creathor, , contributeur, publisher dubin core… rel author HTML 5 ! Process de validation et intérêt pour Google Validation et test du nofollow ? Autorisation de faire la même chose ? Auteur inconnu ou pas d’auteur ?© Open Linking 15 12/11/2012
  16. 16. C’est bientôt la fin ! Risque Facebook / Twitter => Google+ 2013 l’année du SMO pour le SEO ? Auteur, propriété et évolutionprofessionnelle 17% des SERP US avec auteurs (searchmetrics/abondance) : Sapin => Perte bonus CTR Profil avenant © Open Linking 16 12/11/2012
  17. 17. Les Intervenants Aurelien Bardon Roland Debrabant @rdebrabant @aurelienbardon Roland Debrabant Aurélien Bardon Roland Debrabant© Open Linking 17 12/11/2012

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