Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
EMOTION
DRIVEN
DESIGN
THE CONVERSION
EXPERT'S BEST
KEPT SECRET
Jonathan
Friedman
THE CONCEPT OF
EMOTION- CENTRIC
DESIGN HAS MADE
ITS WAY AROUND
THE DESIGN
WORLD.
Having an EQ as a designer means that you...
WHY EMOTION
DRIVEN DESIGN
WILL DOMINATE
2016
42% of millennials are interested in helping companies develop future product...
4 REASONSwhy you absolutely must care about what
your users are feeling, and why you must
react as soon as their emotion h...
1. CONVERT
BETTER
Targeted design allows for brands and
buyers to achieve value.
If the UX is targeted the customer can
kn...
Humanizingyourbuyer-sellerinteractiondoesn’tstartandendat
thebeginningofthefunnel,itisamethodwhichshouldbe
reflectedthroug...
2. BUILD
TRUST
For companies selling something
more contentious or pervasively
mistrusted – the design of your
funnel can ...
Knowing your audience and being aware of what emo
are feeling coming into the search – be it excited, hap
frustrated – can...
3. OPTIMIZES
CREATIVITY
Emotional Branding is about
creating more than just a nice logo.
It is about flexing your business...
The end goal is to offer your audience
happiness, despite whatever else they
might be feeling.
What this means for design ...
4. ALLOWS
YOU TO
EMPHASIZE
PRODUCTS
What your product page can
accomplish is much more than a
perfectly crafted UX, but a ...
TAKEAWAYS
Given the very real task of connecting with your audience as more
than a money-hungry-bot, your brand’s greatest...
TOGETHER, EMOTION
AND DESIGN, CAN
KEEP AN AUDIENCE
CAPTIVATED FAR
BEYOND CONVERSION.
Try out Reactful! Reactful.com
Prochain SlideShare
Chargement dans…5
×

Emotion Driven design

712 vues

Publié le

How to execute emotion driven design on your website, and why it's the conversion expert's best kept secret.

Read the full post: http://blog.reactful.com/emotion-driven-design/

Follow us:
http://twitter.com/reactful
https://www.facebook.com/reactful
http://blog.reactful.com

Publié dans : Marketing
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Emotion Driven design

  1. 1. EMOTION DRIVEN DESIGN THE CONVERSION EXPERT'S BEST KEPT SECRET Jonathan Friedman
  2. 2. THE CONCEPT OF EMOTION- CENTRIC DESIGN HAS MADE ITS WAY AROUND THE DESIGN WORLD. Having an EQ as a designer means that you can tap into how your target audience feels and unlock the once-mysterious door to online engagement and emotional captivation. But first, you have to understand how to unearth the psyche of your customer to arm your platform with the necessary tools to react. After all, emotion happens in real time.
  3. 3. WHY EMOTION DRIVEN DESIGN WILL DOMINATE 2016 42% of millennials are interested in helping companies develop future products and services. Customers today are asking to be more hands on, which means there is no excuse for businesses who aren’t generating data from their leads. For their time and input, customers expect a product that understands their emotions, that speaks in their voice and has inklings of their personality.
  4. 4. 4 REASONSwhy you absolutely must care about what your users are feeling, and why you must react as soon as their emotion has been felt: As we now know, tapping into the emotion that will create a wow- experience for your target audience, takes more than just strategic marketing.
  5. 5. 1. CONVERT BETTER Targeted design allows for brands and buyers to achieve value. If the UX is targeted the customer can know immediately whether or not they’ve come to the right place, saving both parties time Tommy Walker makes the point that,”Atmospheric Marketing" affects our emotions and buying decisions just as much in the digital world as it does in the real world.”.
  6. 6. Humanizingyourbuyer-sellerinteractiondoesn’tstartandendat thebeginningofthefunnel,itisamethodwhichshouldbe reflectedthroughouteverytouchpointonyoursite. Conversionsareaproductoffindingtherightpeopleand offeringthemexactlywhattheyneedexactlywhenandwhere theyneedit. Emotion plays a role in determining the design format that will best suit your target audience so that each side can get what they need faster – a valuable conversion or a great product.
  7. 7. 2. BUILD TRUST For companies selling something more contentious or pervasively mistrusted – the design of your funnel can have a huge impact on how you jump hurdles to build trust.
  8. 8. Knowing your audience and being aware of what emo are feeling coming into the search – be it excited, hap frustrated – can help you make the best design decis your business. AstudyconductedbyUXMagazinefoundthatlayeringcrucial informationinarollovercanactuallycreatesuspicionwiththe customer.Usersfeltthebrandwastryingtobreachtheirtrustandthat theinformationpurposelywasn’tbeingmadetransparent. Rolloverdesignistheperfecttoolforofferingcustomer’splayfuldesign featuresandinteractiveinformation.
  9. 9. 3. OPTIMIZES CREATIVITY Emotional Branding is about creating more than just a nice logo. It is about flexing your businesses relevant and distinctive attributes and to create something meaningful that symbolizes your brand and customers alike.
  10. 10. The end goal is to offer your audience happiness, despite whatever else they might be feeling. What this means for design is that being attuned to the emotions of your audience, and so much so that you are experiencing their emotions in real time and reacting accordingly, can allow you to create with power and to project the mission of your brand onto whatever you design.
  11. 11. 4. ALLOWS YOU TO EMPHASIZE PRODUCTS What your product page can accomplish is much more than a perfectly crafted UX, but a mingling of the emotional complexities of each of your target audiences.
  12. 12. TAKEAWAYS Given the very real task of connecting with your audience as more than a money-hungry-bot, your brand’s greatest tool is something that is (hopefully) secondary to the people behind the platform – Emotions. Standout design has the distinct power to take a user from simply browsing to active clicking. “Great design awakens the senses and takes the experience to the next level, beyond the unexpected.”
  13. 13. TOGETHER, EMOTION AND DESIGN, CAN KEEP AN AUDIENCE CAPTIVATED FAR BEYOND CONVERSION. Try out Reactful! Reactful.com

×