4. Fear-Based Goals
• Our website needs to look like
another organization’s website
• We need more “social”
• This website does not have enough
buttons!
5. Framing
• What do you want your website to do
for your organization?
• What does your audience want from
your website?
• What is the “job to be done?”
6. Examples
• Communicate to Media
• Be a Resource for Policy Makers
• Build an Audience of Concerned
Citizens
7. Actions
• Emphasize New Content
• Intuitive Navigation & Search
• Effortless Email & Social Media
Opt-In
19. Benefits of
Standardization
• Repairs can be made
easily
• Repairs can be made by
more technicians
• Prices fall dramatically
20. How does this
apply to software?
• Customization is Easier
• You can hire anyone (avoid
lock-in)
• Maintenance is Cheaper
• Prices Fall to Near-Free
These are the actions of a crazy person, not a professional.\n
Just like any other business transaction, both parties need to benefit.\n\nYou bet your message across, but what does your audience get? You can’t just subject them to your message, they need to get value from the exchange.\n
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Notice how few items are on the front page. This is an organization with clear priorities and goals.\n
Notice how few items are on the front page. This is an organization with clear priorities and goals.\n
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“We need to show people all the things we do”\n\nNo you don’t, you need to provide your visitors with things they value, not validate your work.\n
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Standardization has reshaped every industrial pursuit of human kind since then.\n\nEven projects with associates with custom building, like housing and other architecture, uses standard pipes, electrical materials, lumber, siding, etc.\n\n
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The great thing about software standardization is that nearly all of it can be background, it can exist behind a design that is totally custom. Imagine repainting an entire home with the click of a button.\n
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Installing WordPress on your own server means you own your data, you can make any changes you like, and no 3rd-party, other than your web host, can take your content down.\n
