Learn where webinars should fit in your content marketing strategy from placing it in your buying cycle to reusing and re-purposing webinar content.

1. Where Do
Fit in Your
Strategy?

2. must become

3. Buyers had little access to
information prior to purchase.
In the past…

4. of the buying process
occurs before the
buyer contacts their
vendor.
In the present…

5. Stop
BLASTING
info at the
buyer

6. CONTENT
is the force
that moves
Buyers down
the funnel.

7. Own the
of the

8. of marketers use
webinars in their
content marketing
strategy.
*2013 CMI/Marketing Profs study
are a

9. are
Marketers rank webinars
as their 3rd most effective
Content Marketing tactic.
*2013 CMI/Marketing Profs study

10. of marketers feel
webinars are an
effective content
marketing tactic.
are
*2013 CMI/Marketing Profs study

11. are a
Webinars are
delivery vehicles
for your most
compelling
content.

12.  Role?
 Need?
 Geography?
 Industry?
your

13. to the
Tailor
Prospect
Nurture
Close
$

14.  Show Thought
Leadership
 Build Credibility
 Qualifying Data
to the
Tailor
Prospect
Nurture
Close
$

15.  Stay Top of Mind
 Develop a
Qualified
Opportunity
to the
Tailor
Prospect
Nurture
Close
$

16.  Demonstrate
your product.
 Share Customer
Success Stories.
 Ask for the Sale.
to the
Tailor
Prospect
Nurture
Close
$

17.  Trainings.
 Cross / Up-sell.
 Expand and
Promote usage.
to the
Tailor
Prospect
Nurture
Close
$

18. • Individual themes.
• Multiple speakers.
• Tips & best practices.
• Content with natural
breakpoints.
• Tweetable statements.
• Panel discussions.
Easier Webinar
Content to
Repurpose
webinar

19. • Complex ideas.
• Single speakers.
• A 45-minute rant.
• No clear takeaways.
• Unpolished content.
• Flash in a pan content.
Harder Webinar
Content to
Repurpose
webinar

20. Treat webinars
as a rich source of
content to mine for
ongoing programs.
webinar

21. webinar
Blog Content

22. webinar
Slideshare

23.  eBooks
 Transcripts
 Whitepapers
webinar

24. Want to see for yourself?
Try ReadyTalk
Free for 30 Days