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7 Traits of Successful Applications - Leveraging Apps in the Social Ecosystem

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7 Traits of Successful Applications - Leveraging Apps in the Social Ecosystem

  1. 1. 7 Traits of Successful Applications “ Leveraging Apps in the Social Eco System” By Rodney Rumford
  2. 2. 20 Top Social Networks “ Worlds of Opportunities” Source: Compete.com
  3. 3. Top 25 Daily <ul><li>1-23% Engagement </li></ul><ul><li>200k+ Daily Users </li></ul>Source: Adanomics.com
  4. 4. Top 25 Daily <ul><li>14-36% Engagement </li></ul><ul><li>16-212K Daily Users </li></ul><ul><li>Min 100K Installs </li></ul><ul><li>Ex: Parking Wars Steady Sustainable </li></ul>Source: Adanomics.com
  5. 5. App Overview 101 <ul><li>Profile Widget </li></ul><ul><li>Canvas Pages </li></ul><ul><li>Marketing Flow </li></ul><ul><li>Viral Carriers </li></ul><ul><li>7 Traits </li></ul>
  6. 6. The 7 Traits of Successful Applications <ul><li>Self Expression & Customization </li></ul><ul><li>Turn Based Interaction: Asynchronous </li></ul><ul><li>Rewards: Scores, Levels, Bling! </li></ul><ul><li>Ego & Status </li></ul><ul><li>Fresh Content: Friend Generated </li></ul><ul><li>Micro-Touch & Comparison Int: Compare. Share. Quiz. </li></ul><ul><li>Fun, Cute, Hookup Psychological Triggers </li></ul>
  7. 7. Trait 1 Self Expression & Customization <ul><li>Speed Racing </li></ul>
  8. 8. Trait 1 Self Expression & Customization <ul><li>Fluff Friends </li></ul>
  9. 9. Trait 2 Turn Based Asynchronous Interaction <ul><li>Scrabulous </li></ul>
  10. 10. Trait 3 Rewards: Scores. Levels. Bling! <ul><li>Jetman </li></ul>
  11. 11. Trait 3 Rewards: Scores. Levels. Bling! <ul><li>Parking Wars </li></ul>
  12. 12. Trait 4 Ego & Status <ul><li>Compare People </li></ul>
  13. 13. Trait 5 Fresh Content: User/Friend Generated <ul><li>Flixster </li></ul>
  14. 14. Trait 5 Fresh Content: User/Friend Generated <ul><li>Super Wall </li></ul>
  15. 15. Trait 6 Compare. Share. Rate. Quiz. <ul><li>Flixster </li></ul>
  16. 16. Trait 7 Fun. Cute. Flirt. <ul><li>Meet New People </li></ul>
  17. 17. Trait 7 Fun. Cute. Flirt. <ul><li>Hug Me </li></ul><ul><li>Poke Elements </li></ul>
  18. 18. FB App Viral Carriers & Touch Points <ul><li>Mini-Feed </li></ul><ul><li>News-Feed </li></ul><ul><li>Requests/Invites </li></ul><ul><li>Notifications </li></ul><ul><li>Email & Attach </li></ul><ul><li>Shared Items </li></ul><ul><li>Profile Page App Discovery </li></ul><ul><li>Behavioral Based </li></ul>
  19. 19. 7 Marketing Opportunities: Extending Your Brand <ul><li>Lead Generation </li></ul><ul><li>Brand Extension </li></ul><ul><li>Commerce </li></ul><ul><li>Customer Engagement </li></ul><ul><li>Traffic </li></ul><ul><li>Brand Loyalty </li></ul><ul><li>Frictionless WOMA </li></ul>
  20. 20. Thanks For Listening Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174
  21. 21. 10 Steps To Facebook Engagement <ul><li>Start At The End </li></ul><ul><li>Business Opportunities & Objectives </li></ul><ul><li>Compelling and Engaging Application 10K foot </li></ul><ul><li>Application Strategy 1K Foot </li></ul><ul><li>Application Design and UI </li></ul><ul><li>Application Build </li></ul><ul><li>Nurturing of Users </li></ul><ul><li>Continual Improvement & Measurement </li></ul><ul><li>Recruitment & Seeding </li></ul><ul><li>Content Distribution Strategy </li></ul>
  22. 22. 13 Facebook Marketing Points <ul><li>Email </li></ul><ul><li>Notifications </li></ul><ul><li>Share </li></ul><ul><li>Mini-Feed </li></ul><ul><li>News-Feed </li></ul><ul><li>Invite Friends </li></ul><ul><li>Attachments </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Groups </li></ul><ul><li>Notes </li></ul><ul><li>Profile Application Interaction </li></ul><ul><li>Behavioral Based Interaction with Application </li></ul>

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