1. HOTELS: THE PERFECT PLACE TO INVEST IN
EXPERTS ON THE FUTURE OF REAL ESTATE

2. @dbakkeronline
@Dirk Bakker
Dirk.bakker@colliers.com
CEO | Netherlands & Head of EMEA Hotels
DIRK BAKKER

3. PANEL DISCUSSION
Filip de Poorter
Managing Partner
Director Development, Hotels,
Student & Senior Housing
Jan Vlaminck
VP, Head of Development &
Franchise -­‐ Accor Benelux
Alexander Dupont
CEO | Head of Hotels EMEA
Dirk Bakker

4. GLOBAL TOURISM INDUSTRY AT A GLANCE

5. WHERE DID TRAVELLERS GO IN 2018 (TOURIST ARRIVALS)
EUROPE
710MILLION
ASIA
&
PACIFIC
344MILLION
AMERICAS
217MILLION
AFRICA
66MILLION
MIDDLE
EAST
61MILLION
Source:
UNWTO
1.4 BILLION INTERNATIONAL TOURIST ARRIVALS IN 2018
EUROPE IS
THE MOST
VISITED
TOURISM
REGION IN
THE WORLD
UNWTO, 2019

6. THE FORECASTED GROWTH OF TOURISM IN 2010
Source:
UNWTO
THIS IS WHAT WE THOUGHT IN 2010…

7. INTERNATIONAL TOURIST ARRIVALS GROWING EXPONENTIALLY
531
680
809
952
1.193
1.539
-­‐
500
1.000
1.500
2.000
2.500
3.000
1995
2000
2005
2010
2015
2020
2025
2030
INTERNATIONAL TOURIST ARRIVALS
1 billion
1.4 billion
2.5 billion
1.8 billion
CAGR: 4.9%
…AND THIS IS WHAT IT LOOKS LIKE NOW
Source:
UNWTO

8. CHEAPER, BETTER AND
QUICKER TRAVEL
REASONS FOR TRAVEL GROWTH
HOLIDAYS ARE
BECOMING ‘NORMAL’
GROWING GLOBAL
MIDDLE CLASS
SOCIAL MEDIA
EXPERIENCE OVER
THINGS

9. GLOBAL POPULATION AND MIDDLE CLASS
$-­‐
$2.000
$4.000
$6.000
$8.000
$10.000
$12.000
$14.000
$16.000
$18.000
$20.000
-­‐
1
2
3
4
5
6
7
8
9
1980
1985
1990
1995
2000
2005
2010
2015
2020
2025
Miljarden
GLOBAL POPULATION AND GDP PER CAPITA ($)
Global populagon
GDP per Capita (nominal $)
THE MIDDLE CLASS IS GROWING QUICKER THAN THE GLOBAL POPULATION
Source:
Oxford
Economics

10. CONSUMER DRIVING CHANGE

11. BECOMING WISER
THE GLOBAL CONSUMER IS…
DEMANDING AUTHENTICITY
CONCERNED WITH THE EARTH
DEMANDING IMMEDIACY
DIGITALLY BOUND
Source:
Euromonitor
Interna9onal

12. OUR EVOLVING LIFES
BABYBOOMERS
GENERATION X
GENERATION Y
DIGITAL NATIVE
BOARDERS BETWEEN PERSONAL AND PROFESSIONAL LIVES HAVE DISSAPEARED
LIFESTYLE
WORK
HOME
HOME
WORK

13. THE BACKDROP OF A CHANGING ECONOMY
IN 2025, 75% OF THE GLOBAL WORKFORCE ARE DIGITAL NATIVES
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026
Traditional consumer Transitionals Digital native
The decade of change
Up to 2008:
tradigonal consumer behaviour is majority
2008-­‐2018:
transigonal behaviour is majority
2019 and beyond:
digital nagve behaviour dominates

14. ACCESS vs. OWNERSHIP
The
world’s
largest
taxi
company,
owns
no
vehicles
The
world’s
most
popular
media
owner,
creates
no
content
The
world’s
most
valuable
retailer,
has
no
inventory
The
world’s
largest
accommodaHon
provider,
owns
no
real
estate
NO OWNERSHIP, NO VALUE?

15. FACTSLIDES.COM

16. FACTSLIDES.COM

17. FACTSLIDES.COM

18. THE CHANGING NEEDS AND WANTS OF HOTEL GUESTS
LOCATION
LOCATION
LOCATION
LOCATION
EXPERIENCE
LOCATION
LOCATION
PERSONALISATION
BRAND
BABYBOOMERS
GENERATION X
GENERATION Y
DIGITAL NATIVE
HOTEL GUESTS DESIRES EXPERIENCE AND PERSONALISATION

19. MOST IMPORTANTLY: EXPERIENCE IS KEY
SERVICE ECONOMY
EXPERIENCE ECONOMY
SERVICE
INTANGIBLE
CLIENT
BENEFITS
EXPERIENCE
MEMORABLE
GUESTS
SENSATIONS
Source:
WTTO
CONSUMERS ARE TRANSFORMING THE ECONOMIC LANDSCAPE

20. EXPERIENCE LEADING TO NEW BUSINESS MODELS
SYNERGIES LEAD TO
CONSOLIDATION
CROSS-­‐SECTOR
INVESTORS ENTER THE
GAME
HOSPITALITY BECOMES
THE STANDARD
1
2
3

21. THE BELGIAN HOTEL MARKET

22. GROWING DEMAND FOR HOTEL OVERNIGHT STAYS
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
40.000
45.000
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Overnight stays (‘000)
HOTEL OVERNIGHT STAYS BELGIUM
Domesgc
Internagonal
GROWTH +4.8%

23. GROWING DEMAND FOR HOTEL OVERNIGHT STAYS
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
40.000
45.000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Overnightstays(‘000) HOTEL OVERNIGHT STAYS BELGIUM
Flanders Wallonia
GROWTH 3.9%
GROWTH
5.0%
Demand increase especially in Flanders

24. PERFORMANCE OF THE BELGIAN HOTEL MARKET
OCCUPANCY
2012
2018
64.1%
74%
+ 6.8%
ADR
2012
2018
€ 101
€ 107
+6.7%
RevPAR
2012
2018
€ 67
€ 79
+ 17.4%
60%
65%
70%
75%
80%
€ 0
€ 30
€ 60
€ 90
€ 120
2012
2013
2014
2015
2016
2017
2018
HOTEL MARKET PERFORMANCE – BELGIUM
Average Daily Rate
RevPAR
Occupancy

25. PERFORMANCE OF THE BELGIAN HOTEL MARKET
126,202 rooms
136,406 rooms
ANNUAL GROWTH
+1.3%
1,719 hotels
1,536 hotels
2012
2018

26. IN COMPARISON: THE DUTCH HOTEL SUPPLY GROWTH
110,905 rooms
131,850 rooms
ANNUAL GROWTH
+2,9%
3,505 hotels
3,781 hotels
2012
2018

27. Hampton by Hilton Antwerp
Motel One Brussels
NH Collecgon Antwerp
Park Inn by Radisson
Brussels Airport
SOME EXAMPLES OF NEW SUPPLY
Keys: 145
Opened: 2018
Keys: 186
Opened: 2019
Keys: 162
Opened: 2017
Keys: 489
Opened : 2014

28. ROXI – The Urban
Residence Woluwe Brussels
Residence Inn by Marriop
Brussels Airport
Corinthia Hotel Brussels
Residence Inn by Marriop
Gent
SOME EXAMPLES OF UPCOMING SUPPLY
Keys: 99
Exp. Opening: next month
Keys: 126
Exp. Opening: 2020
Keys: 107
Exp. Opening: next month
Keys: 127
Exp. Opening: Q4 2020

29. + 1.3%
SUPPLY GROWS
WITH
+4.8%
DEMAND
GROWS WITH
SO….

30. Steady growth tourism worldwide
Outlook for tourism is posigve
Hospitality is becoming the standard due to the shiq towards
the experience economy
Strong recovery Belgian hotel market aqer 2016
Supply grows with 1.3% and demand with 4.8%
TO SUMMARIZE

31. PANEL DISCUSSION
Filip de Poorter
Managing Partner
Director Development, Hotels,
Student & Senior Housing
Jan Vlaminck
VP, Head of Development &
Franchise -­‐ Accor Benelux
Alexander Dupont
CEO | Head of Hotels EMEA
Dirk Bakker

32. THANK YOU
@dbakkeronline
@Dirk Bakker
Dirk.bakker@colliers.com