Social media statistics and tips for nonprofits

1. HOW SOCIAL MEDIA CAN
HELP YOUR NONPROFIT
SKYLARK MEDIA PRESENTS:
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2. MARKETING IS NO LONGER
ABOUT THE STUFF THAT YOU
MAKE, BUT ABOUT THE STORIES
YOU TELL.
W W W . S K Y L A R K M E D I A C O N S U L T A N T S . C O M
S E T H G O D I N
This is where nonprofits can excel--By sharing
inspiring and powerful stories.

3. THE BENEFITS OF SOCIAL MEDIA
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0 1
Ideal for exposure/branding
Keeps the non-profit top-of-mind
Great for client and donor retention
Offers an effective way to participate in the "national
conversation" (example: #addictionchat)
Provides a useful way to interact directly with donors, clients
and industry professionals
Helps to personalize the nonprofit and adds a level of "trust"

4. 55 percent of those who engage with
nonprofits via social media have
been inspired to take further action.
84 percent of social media users
share to show their support for a
cause and highlight issues they care
about. Source.
F O R N O N P R O F I T S
SURPRISING MARKETING STATISTICS
55%
LIKES
58
.69%
1/3
Nearly 1/3 of all online fundraising
revenue comes from email.
$17 was the average revenue for
every 1,000 fundraising emails
delivered by nonprofits.
Source
0.69% of all nonprofit website
visitors made a donation in 2013
(varies greatly by sector).
15% of people who made it to a
nonprofit website’s primary
donation page made a donation
Source.
58 percent of American
adults are Facebook users
(including 87 percent of
18-29 year olds).
Source.
Social Media Email
WebsiteFacebook
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5. WHAT NONPROFITS CAN DO
WITH THIS INFO:
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Use social media to highlight a common issue followers can rally behind (Ex.
#EndTheStigma is a popular hashtag for mental illness and addiction
nonprofits).
Consistently post engaging, quality content
Facebook marketing should remain a top priority
Find effective ways to drive more targeted visitors to your nonprofit website
(Example: Guest blogs and social media referrals from industry influencers).
Improve website design and flow to better draw people to your donation page
Optimize email fundraising for a better response and return

6. HOW BOARD MEMBERS
AND STAFF CAN HELP
Email has the highest return on investment of any marketing channel.
Email is responsible for about one-third of nonprofits' online fundraising
revenue. Source
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Become brand ambassadors! Both online and off.
Email Contacts
Nearly 1/3 of all online donations are a result of peer­to­peer fundraising.
Share blog content
Reach out to social media influencers in your circle
Personalize--Share your story & encourage friends to do the same
Ramp up efforts at the end of the year
31% of annual giving occurred in the month of December. Ten percent of annual giving
occurs on the last three days of the year. Source