2. Creates awareness of brand/products/services Drives quality traffic Builds links Helps search rankings Cyclical process Increases ROI Enhance Your Digital Strategy
3. Email Marketing Blogging Press Releases Coupons and Deals Local Search Social Media Affiliate Marketing Contests and Sweepstakes PPC (AdWords, Facebook Ads) Mobile Marketing Beyond SEO: Additional Digital Strategies
4. Email Marketing Strategies Newsletters Surveys Promotions Share Coupons Grow Social Network News and Events Tips Collect Addresses Form on site Fishbowl Email sign up at event Submit email to enter a contest Be transparent and offer Opt-Out Segment lists Generate targeted campaigns
5. Reach out to popular bloggers in your niche Form a relationship Ask for a review/article User generated content Ask community for advice Add valuable comments and links on other blogs Only comment with valuable content Blogging
6. Use keywords in headline, summary, body, text links Use long tail keywords in summary, body Go beyond the copy: Include video, images Enable social sharing Include call to action Include trackable links Reach out to relevant press contacts Make sure PR links back to your site $200 PR Web Press Releases
7. Track it Think beyond the first coupon Offer customer loyalty program Encourage repeat business Generates awareness for new location/new business Generates awareness for new product launch Watch analytics for traffic spike Coupons and Deals
8. Review Strategy Tips Create page on site, link the page to review sites, include instructions, send people to that site Ask for reviews in social sites Ask for reviews in person Ask for reviews in a note on monthly bill “Thank you” for good reviews Find out which sites your competitors are getting reviewed on Get reviews on multiple sites Respond to ALL bad reviews – improves reputation. Take the high road. Fix it. Learn from it. Use reviews to become better at what you do. Local Search
9. Can I make a cut of products/services I refer people to? A good way to monetize ideas Promote what you already love Use trusted and well recognized networks: Commission Junction Linkshare ShareASale PepperJam Google Affiliate Network Affiliate Marketing
10. Attracts fans to social networks Helps build qualified email list Helps build brand recognition Encourages social sharing Know the rules of promotions within social networks Builds user generated content Get sponsors to donate prizes Release content during heavy promotion Notify community of the winner Contests and Sweepstakes
11. Which Promotion is Right For You? Reach Your Entire Audience Spectators – Increased brand awareness Joiners – Comment, vote, & share Creators – User generated content
12. Google AdWords Facebook Ads Only 50% see AdWords ads Only 20% click them Saturate the search results page Learn what keywords convert best Instant vs. gradual with organic Pay Per Click
13. Know difference between app and site Mobile marketing campaigns Opt In text messaging Holiday text message offers Alerts, updates and reminders Coupons Voting QR Codes Place on business card Link to a phone number Reward for joining Facebook page Join email list Find mobile usage and most popular networks Mobile Marketing
15. Identify Key Performance Indicators Network Size / Subscribers Active vs. Total Members New vs. Repeat Blog Commentators Quantity / Quality of Comments Conversions Contacts Coupon redemption Leads / Sales Brand Mentions Long Tail Keywords Search Engine Traffic Referrer Traffic Analytics
17. Site usage metrics. What do they mean? Visits – The number of visits received by your site. Pageviews – Total number of pages viewed on your site -general indicator of how much your site is used. Pages/Visit – Average visit in terms of pageview. The higher the number means your visitor interacts heavily with your site. Bounce Rate – Percentage of single-page visits - visitor leaves from the entrance page Avg. Time on site – Average amount of time your visitors spend on your site. New Visits – The percentage of new visitors your site attracts. Analytics
19. Direct Traffic – Types in your domain name or visits by a bookmark. Referring Sites – Traffic from other sites (links). Search Engines – Traffic from search engines. Analytics: Traffic Sources Overview
25. PPC gets you ranked higher in organic Keywords in meta keywords tag gets you ranked higher Keywords in the domain gets you ranked higher Multiple domains helps you rank better Paid links help you rank better All paid links are bad SEO is a one time fix “My market isn’t using social media” SEO is a function of IT Common SEO Myths
