Presentation from Knit Marketing's Get Stuff Done Workshop on August 15, 2018 - Social Media Tips, Tricks, and Myths

1. Social Media
Tips, Tricks, & Myths
August 15, 2018

2. Hello!We’re Knit Marketing
Rebecca Borough - Founder
Adewole Williams - Director of Operations

3. Agenda
Intro
5 Myths and Tips & Tricks
Action Plan
Q&A

4. Myth #1
My
Business/Product
Needs to be on
Every Platform

6. Tips
▣ Know your customer. Where are they?
▣ Choose 1-2 platforms to focus on for 6 months.
▣ Ask yourself - what can you effectively and
quickly execute?
▣ Set a strategy for each platform and stick to it.
▣ Reassess adding or switching platforms after
trial period.

7. Tricks
▣ Don’t know your customer? Use social media
to ask! (Run tests on all platforms for 1-2 weeks
at a time to see what gets the most
engagement.)
▣ Great guide on social demographics
https://www.spredfast.com/social-media-tips/s
ocial-media-demographics-current
▣ Use a scheduling tool like Hootsuite, Buffer, or
Sprout Social to plan out your 6 months.

8. ‘’
Quotations are
commonly printed as a
means of inspiration
and to invoke
philosophical thoughts
from the reader.
It’s important, especially if
your resources are limited,
that you’re focusing your
social media efforts in places
that will generate the most
return for your efforts.
Different platforms attract
different audiences. There’s no
point spending your time on a
particular social network, if
your audience isn’t there.
-Marie Ennis-O’Connor

9. Myth #2
I Have a New
Product Launch or
Event. As Soon as I
put it on Social
Media, Traffic and
Sales will be
Automatic.

11. Tips
▣ Develop many days / weeks / months worth of content to
announce a new product or event.
▣ Social media is a 2-way highway. Engage with your audience
through your posts.
▣ Use your clients/customers’ posts.
▣ Remember, it takes time. Lots of time.
▣ And consistency.
▣ Posts should include lots of content other than
promotions/sales.

12. Tricks
▣ Macro → Micro Content
https://www.slideshare.net/vaynerchuk/the-ga
ryvee-content-model-107343659
▣ Ask 10-20 of your friends/fans to share your
news in exchange for free stuff or discounts. (A
closer, cheaper avenue than influencer
marketing - and your friends have influence!)

13. ‘’
Quotations are
commonly printed as a
means of inspiration
and to invoke
philosophical thoughts
from the reader.
...engagement on social
media, with your target
audience, is never a wasted
activity. It will always pay
dividends. And one of the best
ways to engage with your
audience on social media is by
distributing content they love
and having them share it with
their connections.
-Mike Templeman

14. Myth #3
Social Media
Management Only
Takes a Few
Minutes Each Day

16. Tips
▣ Dedicate at least 1 hour per week to planning.
▣ Dedicate at least 2 hours per week for
engagement (best if a little bit each day.)
▣ Be purposeful and plan ahead. It shouldn’t be an
afterthought.
▣ It’s okay to leave space for last minute inspiration
or move planned posts if something comes up
you want to add to your que.

17. Tricks
▣ The trick is there really are no tricks to
planning!
▣ Great guide to planning
https://www.postplanner.com/blog/how-to-sc
hedule-social-media-posts/
▣ Recycling posts helps save time, but still
should be done in advance strategically.

18. ‘’
Quotations are
commonly printed as a
means of inspiration
and to invoke
philosophical thoughts
from the reader.
Warning: Manually posting all
your social media content has
been known to cause stress
and anxiety. Possible side
effects... you'll get burned out
on social media and it won't
be fun anymore.
-Benjamin Carter-Riley

19. Myth #4
LinkedIn is Only to
showcase my
professional self
and my online
resume.

21. Tips
▣ Personally/ Professionally keep your profile
up-to-date and strive for a 100% score.
▣ Connect with people in your field or a field you
are pursuing.
▣ Publish articles and share your articles on
other social platforms.
▣ 60/30/10 rule - 60% content from others, 30%
from yourself, 10% promotional

22. Tricks
▣ LinkedIn Stats -
https://foundationinc.co/lab/b2b-marketing-li
nkedin-stats/
▣ Connect to 10 new people per day every day
for 6 months. (With a message or without)
▣ Use hashtags on your posts, and search
relevant hashtags to connect with people and
comment on their posts.

23. ‘’
Quotations are
commonly printed as a
means of inspiration
and to invoke
philosophical thoughts
from the reader.
Of those using the platform
monthly, up to 40% are
accessing it on a daily basis. If
that is the case, that’s over 100
million professionals you could
be targeting every single day.
- Josh Galant

24. Myth #5
I’m going to have
pay an expensive
market research
company to help
me learn about
my customer.

26. Tips
▣ Use Facebook Audience Insights
▣ Use your current followers to collect data
▣ Get out of the building!

27. Tricks
▣ How to use Facebook Audience Insights
▣ Contract Knit Marketing ;)

28. ‘’
Quotations are
commonly printed as a
means of inspiration
and to invoke
philosophical thoughts
from the reader.
Start by asking yourself, “What
insight do I need to move
forward?”
- Steve Blank

29. Please write down 3 steps you can take to learn
about your customer, schedule posts, and/or
develop your social following.
Action Plan

30. Questions?

31. Thanks!
Reach Out
Knitmarketing.com
rebecca@knitmarketing.com
adewole@knitmarketing.com