Pitch progression example
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Here's an example of how to create a pitch progressio
![How to build your
pitch progression
Step by Step
[with example]](https://image.slidesharecdn.com/pitchprogressionexample-161226133534/85/pitch-progression-example-1-320.jpg)
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Pitch progression example
- 1. How to build your pitch progression Step by Step [with example]
- 2. Your pitch is a progression of information Attention span + interest Amountofdetail
- 3. Initially it’s conceptual and visual Attention span + interest Amountofdetail
- 4. That’s because you only have 8 seconds of undivided attention Split Second Attention span + interest Amountofdetail
- 5. It becomes detailed and logical Attention span + interest Amountofdetail
- 6. You can be specific when you’ve earned the right to keep your audience’s attention Convinced Attention span + interest Amountofdetail
- 7. Here’s how your pitch builds Attention span + interest Amountofdetail
- 8. Start by identifying the ONE THING you want your audience to remember (in 20 words or less) Split Second ONE THING Attention span + interest Amountofdetail
- 9. If you can’t summarize it – they can’t either And they can’t pass it along to anyone else Split Second ONE THING Attention span + interest Amountofdetail
- 10. Then HOOK them with a: -Visual -Emotion -Visualization -Teaser Split Second Curious HOOK Attention span + interest Amountofdetail
- 11. Split Second Next BUILD on the hook -Concept -Story -Analogy -Graphics Curious Interested BUILD Attention span + interest Amountofdetail These bring your hook to life
- 12. Split Second Then OVERCOME BIG OBJECTIONS Anticipate 1-2 big concerns related to the hook or concept and give 1-2 facts and figures to overcome them Curious Interested Educated OVERCOME OBJECTIONS Attention span + interest Amountofdetail
- 13. Split Second End with NEXT STEPS Go into more detail -Tell them next steps -Answer questions in detail -Ask them for help Curious Interested Next Steps Educated Convinced Attention span + interest Amountofdetail
- 14. Split Second ONE THING Curious HOOK BUILD Interested OVERCOME OBJECTIONS Next Steps Educated Convinced Your pitch is a progression of information Attention span + interest Amountofdetail
- 15. Split Second Curious Interested Educated Convinced ONE THING I want my audience to remember HOOK Them with a –Visual -Emo9on -Visualiza9on -Teaser BUILD on the hook Clarify it -Example -Data -Analogy -Story OVERCOME OBJECTIONS Iden9fy 1-2 Concerns or objec9ons Give each 1-2 facts or figures to overcome them NEXT STEPS -Tell them what to do next -Answer Ques9ons -Be more detailed -Get specific Attention span + interest Amountofdetail
- 16. How to build your pitch progression Step by Step [Lesson 1 example]
- 17. I built Lesson 1 using a progression Take a look. Then go back and look at the lesson
- 18. You only have 8 seconds to capture attention Here’s the ONE thing I want my audience to remember
- 19. “WHY… don’t they get it?!!” Here’s how I’ll HOOK them I’m going to say what my audience thinks when they’re frustrated
- 20. Then BUILD on the hook I’ll bring the hook to life by explaining just how short attention spans are You have a better chance of engaging with a Goldfish
- 21. 8 Seconds WHY don’t they get it? Better chance with a goldfish ONE THING HOOK BUILD Attention span + interest Amountofdetail
- 22. My focus is: Attention Span Split Second Curious Interested Attention span + interest Amountofdetail
- 23. Anticipate Objection 1 I think my audience will be skeptical and think “How can I be MORE convincing with LESS detail?”
- 24. Overcome objection 1 Give them data, examples and visuals Use Concepts Visuals Emotions Visualizations Teasers
- 25. Anticipate Objection 2 Next I think my audience will want real proof “Hmmm that might be true… Can you prove it?”
- 26. Overcome objection 2 Give them more data and examples they’ll trust Examples you know + Data you’ll trust Movie trailer “Brain Rules” by John Medina
- 27. Use concepts You’ve seen concepts in action “Brain Rules” OVERCOME OBJECTIONS Attention span + interest Amountofdetail
- 28. Use a few relevant facts/figures Split Second Curious Interested Educated Attention span + interest Amountofdetail
- 29. Here are NEXT STEPS you can take Go step by step on how they can apply the lesson 1. Iden?fy the ONE thing 2. Think “instant” and conceptual 3. You can use storytelling when they’re engageed 4. You can be more technical when theyre fully engaged What does this mean for you and your pitch?
- 30. Next Steps Do these things for your pitch Attention span + interest Amountofdetail
- 31. Be more specific Split Second Curious Engaged Educated Interested Convinced Attention span + interest Amountofdetail
- 32. Lesson 1 progression 8 Seconds WHY don’t they get it? Better chance with a goldfish ONE THING HOOK BUILD Use concepts You’ve seen it in action OVERCOME OBJECTIONS Next Steps Do these things for your pitch Attention span + interest Amountofdetail