Since I set up Thread & Fable in 2017, I've delivered marketing and communications consultancy both individually and as a collective - bringing other individual consultants and specialists together to deliver results. Working across the sport, higher education, charity and public sectors and beyond. Any enquiries please email info@threadandfable.com

1. Thread & Fable
the story so far…

2. Hello!I’m Rebecca Roberts
I founded Thread & Fable to deliver marketing and
communications solutions that are creative, have impact
and make a difference but without hefty overheads, lots
of jargon and an extensive in-house team. I’ve built an
amazing network of freelancers, specialists and agencies
and it’s incredibly rewarding to help clients succeed by
ensuring the right skills are around the table.
Passionate about engaging youth audiences better, I
began compiling the Engaging Youth Reports and deliver
talks, workshops and projects specifically on this theme.
2

3. ESTABLISHED IN 2017….
WHAT WE DO….
We find the golden thread that weaves
throughout everything our client does and
helps us to build brands that engage audiences.
Stories (or fables!) are what people remember.
We work with clients to deliver interim,
project based, or campaign specific marketing
and communications consultancy.
www.threadandfable.com
@threadandfable
info@threadandfable.com 3

4. 4
SOME OF OUR
CLIENTS….

5. 5
SOME OF OUR
WORK….
Want to know more?
You can find us on Twitter
@threadandfable and
@rebecca7Roberts &
Rebecca@threadandfable.com

6. 1.
YOUTH SPORT TRUST
Interim communications support; messaging, media profile,
campaign and event support.
6

7. Interim communications support
◈ Developed corporate messaging
◈ Supported key campaigns and partnerships
◈ Established media plan securing national profile
pieces as well as event coverage
◈ Helped recruitment of communications team
◈ Delivered engaging youth workshop at national
conference
◈ Input into schools week campaign 7

8. 8
Media Support

9. “Rebecca helped develop media strategy, corporate
messaging and deliver key media opportunities. She
brilliantly established herself within the organisation
and was proactive in engaging all key voices internally
and externally to ensure alignment with our past history
and future narrative we wanted to develop
Ali Oliver, CEO, Youth Sport Trust
9

10. 2.
COMMS2POINT0
Collaborating to deliver a higher education research
communications project and ‘Youth Matters’ Workshops
within the public sector.
10

11. Manchester
Metropolitan University
Delivering a series of workshops and
recommendations report on how the
research institutes at the university could
engage audiences through its
communications channels.
Projects & Workshops
Youth Matters
Workshops
Delivering a sell-out workshop to
communications professionals on how to
better engage youth audiences, sharing
research, delivering practical challenges
and working through developing a
communications strategy.
These workshops have been delivered in-
house, as a stand alone workshop and
virtually. 11

12. Unawards winner for best agency work 2018
(organised by comms2point0), blogs and workshop
on the comms2point0 site
12

13. “Rebecca is an outstanding communications and marketing specialist. I first came
across her work in higher education, youth and sports marketing, and was then
fortunate to work with her on several exciting projects.
Rebecca is talented, experienced, creative and fun to work with. Her knowledge of
youth marketing is deep and wide and she is leading the way on research and insight
to guide our engagement with our young people.
Rebecca delivers to a very high standard – I would recommend her and Thread &
Fable without hesitation and I look forward to working with her again in the future.
Darren Caveney, creator of comms2point0 and owner of creative
communicators ltd.
13

14. 3.
LUMOS
Develop, project manager and launch a youth facing
campaign to tackle voluntourism
14

15. The #HelpingNotHelping campaign
15
◈ Work with inhouse team and agencies to develop and deliver campaign launch
◈ Commission youth research to underpin messaging and to support launch
◈ Write campaign messaging matrix and deliver content for microsite
◈ Develop media pack for launch
◈ Work closely with advocacy team to ensure campaign metrics helped make a difference
◈ Manage campaign film development and filming on set
◈ Establish social media plan for launch
◈ Support launch activity at One Young World Summit; interview spokespeople, manage
media interviews and deliver launch plan
◈ Host discussion workshop with advocacy team on stage at One Young World
Read more about the campaign and its success as a CIPR Awards finalist here

16. 16

17. “Rebecca helped us to develop, project manage and launch our Helping Not
Helping campaign in 2019, our biggest youth facing campaign to date. Working
collaboratively across our teams, external partners and agencies, she quickly got
to grips with how to amplify our message and connect it to our student,
education, travel and business audiences, with measurable calls to action. The
launch event at One Young World, was a huge success and the campaign has
proved successful, being named as a Finalist in the CIPR Excellence Awards in
2020
Heather McCormick, Director of Communications, Lumos
17

18. 4.
WOMEN IN SPORT
Interim and project-based support to deliver the Empower
Conference, research reports and day-to-day
communications consultancy and help to recruit the team.
18

19. Project based marketing and communications
support
Empower Conference
Quickly develop a plan to
ensure all tickets were sold,
profile secured and deliver
event support throughout.
Deliver a European research
publication with print and
distribution plan for the
event.
Girls Active Awards
Manage the programme
partnership and deliver a
communications strategy and
event management of the
awards at the Houses of
Parliament.
Secure key ambassadors,
influencers and speakers and
manage the event itself.
Ensure stories were told
throughout the campaign
through the girls and their
schools involved in the awards.
Interim Support
As well as helping Women
in Sport recruit to the
communications team,
interim support was
delivered over several
months.
This involved support with
various projects the charity
works on, media support,
messaging work and leading
on two annual reports
sourcing stories and key
information and writing the
report throughout.
19

20. Empower Conference & Girls Active Awards
20

21. “Rebecca is an excellent communications and marketing expert. She navigates
through issues and addresses projects in a forward-thinking approach ensuring
organisations can cut through to the core messaging. Rebecca has natural skills
and ability in building both client trust and internal teams, delivering quality
work and productivity. She is creative in developing new channels of
communication and getting to the right audiences in the right way. Ahead of the
game in so many ways, she has been an asset to Women in Sport in pushing the
boundaries in raising the profile of the charity”
Wendy Hawk, Head of Engagement and Communications,
Women in Sport 21

22. 5.
ENGAGING YOUTH
Youth insight, training and content aimed at supporting
marketing & communications professionals engage youth
audiences better.
22

23. SHARING YOUTH INSIGHT WITH MARKETING &
COMMUNICATIONS TEAMS
Sharing Engaging Youth Reports in 2019 and
2020, workshops, talks and in-house training on
how to better engaging youth audiences within
marketing and communications. In autumn 2020
the Hear It podcast launches to share stories and
ideas from organisations and brands doing great
work.
23

24. 24
PROUD TO ACHIEVE
WITH OUR CLIENTS

25. 25
THANKS!
If you want to get in touch…
Rebecca@threadandfable.com