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How to Establish a Strong Visual Brand on Social Media
What Comes
to Mind?
When You Think Of
VISUAL
MARKETING
Eye- Catching
and Appealing
VIBRANT
@wholefoods
FLIP SIDE?
Complicated,
Dark, and Blurry.
VISUAL MARKETING IS SHAPING HOW
CONTENT IS SHARED (AND CONSUMED)
❏ 63% of all social media content includes an image
❏ 54% of internet users have uploaded a video/photo they created
❏ 50% of users have re-posted a video or photo they came across
online
❏ Content with an image receives over 94% more views
❏ 60% of consumers interact with a company whose images appear
on local searches
It’s no secret. I LOVE visual marketing.
No matter how (or
where) you’re
connected to me,
bright, bold, and
colorful visuals
define my brand.
Look to Brands Creating MASSIVE
Appeal Through Visual Marketing
What They Have in Common
Each one has created massive appeal
through strong visual content
From Instagram to
Facebook, Pinterest,
Twitter and Vine,
companies with
a strong visual presence
are dominating.
More than 80% of
respondents point to
images as either “very
important” or “important”
in relation to their
marketing optimization
on social media.
Source: Adobe 2014 Digital Marketing OptimizationSource: SEOPressor
7 STEPS
to Establishing a
STRONG
VISUAL
BRAND
- QUOTES -
STEP 1:
Understand the Types
of Visual Content
- QUOTES -
@superhumanhour
- QUOTES -
- DATA -
- DATA -
@twelveskip
- LONGFORM -
- LONGFORM -
- VIDEO -
- GIFS/MEMES -
- BEHIND THE -
SCENES
- TIPS AND -
HOW-TO’S
- QUESTIONS -
- QUESTIONS -
The Right Fit
MAKE YOUR
VISUAL
CONTENT
@chobani
❏ How does this support your overall goals?
❏ How will it create conversions?
❏ How will you make your audience
care about it?
❏ How will it make your audience feel?
STEP 2:
Once You Know the What, Now
Figure Out the How
STEP 3:
Know the 3 Keys
to STRONG
Visual Content
Color impression accounts for
60% of the acceptance or
rejection your product or
service.
THAT’S HUGE!
Consistent Color Range
Choose a Color That...
❏ Best represents your
company social media
promotional strategy
❏ The feelings you want
to impart, and
❏ The action you want
them to take
Choose a Font that Matches Your Message
Fonts tell your brand story
❏ Is your company fun, silly,
entertaining, serious, inquisitive,
playful, or straightforward?
❏ Is your content fun, silly,
entertaining, serious, inquisitive,
playful, or straightforward?
Make every element work together
Create Harmony in Every Design
❏ Best represents your company
social media promotional strategy
❏ The feelings you want to impart,
and
❏ The action you want them to take
And want to like, share, retweet and click-through.
Create Visual Content Your Audience Will LOVE
STEP 4:
Make Your Social Profiles STAND OUT
Streamline Your Look and Feel
@pegfitzpatrick
Clearly Express What You Do
@debra11
Create Images That
Speak Your
Audience's Language
Design social media
images that have your
target market in mind.
@pinchofyum
Repurpose Your Content
Design an:
❏ Infographic
❏ eBook
❏ Webinar/Presentation
❏ Podcast
❏ Livestream
(Blab/Periscope)
Build Thought Leadership
Take quotes from your
past articles, videos or
presentations and
create quotable social
media graphics.
How to Use Quotes in Your Business
❏ Ensure that your color palette, font and
graphics match your company look and
feel.
❏ Know the goal of every quote you post.
❏ Find a style that works for your brand
and each social network.
❏ Create an easy to use template in Canva.
❏ Look to companies with an established
visual presence for inspiration.
Every social
network is unique.
Your visual content
should be too.
Tackle Each Social Network Visually
STEP 5:
INSTAGRAM
Correct dimensions for graphics:
800 px x 800px
FACEBOOK
Correct dimensions for graphics:
940 px x 788px
PINTEREST
Correct dimensions for graphics:
735 px x 1200px
TWITTER
Correct dimensions for graphics:
1024 px x 512px
GOOGLE+Correct dimensions for graphics:
735 px x 1200px
❏ Canva
❏ RelayThat
❏ Be Funky
❏ PowerPoint
❏ Skitch
STEP 6:
Use the RIGHT Tools
56% of marketers are
flying by the seat of
their pants without any
content plan in place.
STEP 7:
Promote, Promote, Promote
No plan = imminent failure.
How to Create a Promotional Strategy
❏ Share across ALL social channels
❏ Get branded (partner and co-
brand)
❏ Build mutually beneficial
relationships
❏ Boost your posts
❏ Join blogger and outreach
websites/groups
Analyze What’s Working / What’s Not
Social media is fluid.
Your visual marketing
strategy must remain
agile and flexible.
LET’S CONNECT!
www.RebekahRadice.com
TWITTER: @REBEKAHRADICE
FACEBOOK: REBEKAHRADICELLC
INSTAGRAM: /REBEKAHRADICE
GOOGLE PLUS: +REBEKAHRADICE
PINTEREST: /REBEKAHRADICE

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How to Establish a Strong Visual Brand on Social Media