Want to harness the power of visual marketing in your business? Learn 7 creative ways to visually brand your business on social media.

2. What Comes
to Mind?
When You Think Of
VISUAL
MARKETING

3. Eye- Catching
and Appealing
VIBRANT
@wholefoods

4. FLIP SIDE?
Complicated,
Dark, and Blurry.

5. VISUAL MARKETING IS SHAPING HOW
CONTENT IS SHARED (AND CONSUMED)
❏ 63% of all social media content includes an image
❏ 54% of internet users have uploaded a video/photo they created
❏ 50% of users have re-posted a video or photo they came across
online
❏ Content with an image receives over 94% more views
❏ 60% of consumers interact with a company whose images appear
on local searches

6. It’s no secret. I LOVE visual marketing.

7. No matter how (or
where) you’re
connected to me,
bright, bold, and
colorful visuals
define my brand.

8. Look to Brands Creating MASSIVE
Appeal Through Visual Marketing

9. What They Have in Common
Each one has created massive appeal
through strong visual content

10. From Instagram to
Facebook, Pinterest,
Twitter and Vine,
companies with
a strong visual presence
are dominating.

11. More than 80% of
respondents point to
images as either “very
important” or “important”
in relation to their
marketing optimization
on social media.
Source: Adobe 2014 Digital Marketing OptimizationSource: SEOPressor

12. 7 STEPS
to Establishing a
STRONG
VISUAL
BRAND

13. - QUOTES -
STEP 1:
Understand the Types
of Visual Content

14. - QUOTES -
@superhumanhour

15. - QUOTES -

16. - DATA -

17. - DATA -
@twelveskip

18. - LONGFORM -

19. - LONGFORM -

20. - VIDEO -

21. - GIFS/MEMES -

22. - BEHIND THE -
SCENES

23. - TIPS AND -
HOW-TO’S

24. - QUESTIONS -

25. - QUESTIONS -

26. The Right Fit
MAKE YOUR
VISUAL
CONTENT
@chobani

27. ❏ How does this support your overall goals?
❏ How will it create conversions?
❏ How will you make your audience
care about it?
❏ How will it make your audience feel?
STEP 2:
Once You Know the What, Now
Figure Out the How

28. STEP 3:
Know the 3 Keys
to STRONG
Visual Content

29. Color impression accounts for
60% of the acceptance or
rejection your product or
service.
THAT’S HUGE!
Consistent Color Range

30. Choose a Color That...
❏ Best represents your
company social media
promotional strategy
❏ The feelings you want
to impart, and
❏ The action you want
them to take

31. Choose a Font that Matches Your Message
Fonts tell your brand story
❏ Is your company fun, silly,
entertaining, serious, inquisitive,
playful, or straightforward?
❏ Is your content fun, silly,
entertaining, serious, inquisitive,
playful, or straightforward?

32. Make every element work together
Create Harmony in Every Design
❏ Best represents your company
social media promotional strategy
❏ The feelings you want to impart,
and
❏ The action you want them to take

33. And want to like, share, retweet and click-through.
Create Visual Content Your Audience Will LOVE
STEP 4:

34. Make Your Social Profiles STAND OUT

35. Streamline Your Look and Feel
@pegfitzpatrick

36. Clearly Express What You Do
@debra11

37. Create Images That
Speak Your
Audience's Language
Design social media
images that have your
target market in mind.
@pinchofyum

38. Repurpose Your Content
Design an:
❏ Infographic
❏ eBook
❏ Webinar/Presentation
❏ Podcast
❏ Livestream
(Blab/Periscope)

39. Build Thought Leadership
Take quotes from your
past articles, videos or
presentations and
create quotable social
media graphics.

40. How to Use Quotes in Your Business
❏ Ensure that your color palette, font and
graphics match your company look and
feel.
❏ Know the goal of every quote you post.
❏ Find a style that works for your brand
and each social network.
❏ Create an easy to use template in Canva.
❏ Look to companies with an established
visual presence for inspiration.

41. Every social
network is unique.
Your visual content
should be too.
Tackle Each Social Network Visually
STEP 5:

42. INSTAGRAM
Correct dimensions for graphics:
800 px x 800px

43. FACEBOOK
Correct dimensions for graphics:
940 px x 788px

44. PINTEREST
Correct dimensions for graphics:
735 px x 1200px

45. TWITTER
Correct dimensions for graphics:
1024 px x 512px

46. GOOGLE+Correct dimensions for graphics:
735 px x 1200px

47. ❏ Canva
❏ RelayThat
❏ Be Funky
❏ PowerPoint
❏ Skitch
STEP 6:
Use the RIGHT Tools

48. 56% of marketers are
flying by the seat of
their pants without any
content plan in place.
STEP 7:
Promote, Promote, Promote
No plan = imminent failure.

49. How to Create a Promotional Strategy
❏ Share across ALL social channels
❏ Get branded (partner and co-
brand)
❏ Build mutually beneficial
relationships
❏ Boost your posts
❏ Join blogger and outreach
websites/groups

50. Analyze What’s Working / What’s Not
Social media is fluid.
Your visual marketing
strategy must remain
agile and flexible.

51. LET’S CONNECT!
www.RebekahRadice.com
TWITTER: @REBEKAHRADICE
FACEBOOK: REBEKAHRADICELLC
INSTAGRAM: /REBEKAHRADICE
GOOGLE PLUS: +REBEKAHRADICE
PINTEREST: /REBEKAHRADICE