5. VISUAL MARKETING IS SHAPING HOW
CONTENT IS SHARED (AND CONSUMED)
❏ 63% of all social media content includes an image
❏ 54% of internet users have uploaded a video/photo they created
❏ 50% of users have re-posted a video or photo they came across
online
❏ Content with an image receives over 94% more views
❏ 60% of consumers interact with a company whose images appear
on local searches
7. No matter how (or
where) you’re
connected to me,
bright, bold, and
colorful visuals
define my brand.
8. Look to Brands Creating MASSIVE
Appeal Through Visual Marketing
9. What They Have in Common
Each one has created massive appeal
through strong visual content
10. From Instagram to
Facebook, Pinterest,
Twitter and Vine,
companies with
a strong visual presence
are dominating.
11. More than 80% of
respondents point to
images as either “very
important” or “important”
in relation to their
marketing optimization
on social media.
Source: Adobe 2014 Digital Marketing OptimizationSource: SEOPressor
27. ❏ How does this support your overall goals?
❏ How will it create conversions?
❏ How will you make your audience
care about it?
❏ How will it make your audience feel?
STEP 2:
Once You Know the What, Now
Figure Out the How
29. Color impression accounts for
60% of the acceptance or
rejection your product or
service.
THAT’S HUGE!
Consistent Color Range
30. Choose a Color That...
❏ Best represents your
company social media
promotional strategy
❏ The feelings you want
to impart, and
❏ The action you want
them to take
31. Choose a Font that Matches Your Message
Fonts tell your brand story
❏ Is your company fun, silly,
entertaining, serious, inquisitive,
playful, or straightforward?
❏ Is your content fun, silly,
entertaining, serious, inquisitive,
playful, or straightforward?
32. Make every element work together
Create Harmony in Every Design
❏ Best represents your company
social media promotional strategy
❏ The feelings you want to impart,
and
❏ The action you want them to take
33. And want to like, share, retweet and click-through.
Create Visual Content Your Audience Will LOVE
STEP 4:
39. Build Thought Leadership
Take quotes from your
past articles, videos or
presentations and
create quotable social
media graphics.
40. How to Use Quotes in Your Business
❏ Ensure that your color palette, font and
graphics match your company look and
feel.
❏ Know the goal of every quote you post.
❏ Find a style that works for your brand
and each social network.
❏ Create an easy to use template in Canva.
❏ Look to companies with an established
visual presence for inspiration.
41. Every social
network is unique.
Your visual content
should be too.
Tackle Each Social Network Visually
STEP 5:
48. 56% of marketers are
flying by the seat of
their pants without any
content plan in place.
STEP 7:
Promote, Promote, Promote
No plan = imminent failure.
49. How to Create a Promotional Strategy
❏ Share across ALL social channels
❏ Get branded (partner and co-
brand)
❏ Build mutually beneficial
relationships
❏ Boost your posts
❏ Join blogger and outreach
websites/groups
50. Analyze What’s Working / What’s Not
Social media is fluid.
Your visual marketing
strategy must remain
agile and flexible.