PepsiCo's Chris Hoyt (global talent engagement & marketing leader - aka: RecruiterGuy) kicks off the 2011 TalentNetLive event at PepsiCo Frito-Lay headquarters in Plano, TX. The focus of the 40 minute kick-off was to take the audience on a quick journey through a handful of the promises that PepsiCo makes to both it's employees and it's consumers and why it's vital that Talent Acquisition is not only a business partner, but fully engaged. In line with PepsiCo's new initiative that moves Recruiters from "Talent Acquisition Managers" into the more evolved "Talent Advisor" role, Chris shared a few things that keep him up at night with a challenge to #TNL participants to be mindful of throughout the one day event.

1. Talent Net Live – 2011 Dallaschrishoyt, global talent engagement & marketing leader August 26th 2011

2. Who… and Why? Talent Advisor Ambassador Brand Manager Recruiter

3. To all of our investors… …it’s a promise to strive to deliver superior sustainable financial performance.

4. To the people of the world… …it’s a promise to encourage people to live healthier by offering a portfolio of both enjoyable and healthier foods and beverages.

5. To the planet we all share… …it’s a promise to be a good citizen of the world, protecting the Earth’s natural resources through innovation and more efficient use of land, energy, water and packaging in our operations.

6. To the associates of PepsiCo… …it’s a promise to invest in our associates to help them succeed and develop the skills needed to drive the company’s growth, while creating employment opportunities in the communities we serve.

7. Communicating the ‘Big Picture’

8. Nurture Demand / Selling Supply Tweeting Jobs is NOT social! Standard responses are not ‘engagement’ Fans vs. Followers

9. Engage, don’t Enrage Transparency is everything! Put on your job seeker shoes.

10. Support through Reports What do you measure? What CAN you measure?

11. Today’s Adventure Be Social! Ask everyone tough questions! Look for something different!

12. Go Learn! Talent Net Live chrishoyt, global talent engagement & marketing leader