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Recruitfest - Talking Glocal
1. Talking Glocal for Employment Brand Eric Winegardner Monster Worldwide Chris Hoyt PepsiCo
2. Who is This Guy?! PepsiCo global talent engagement & marketing leader Over 17 years experience in talent acquisition/management Public Speaker around the globe on social/mobile recruiting @PepsiCoJOBS | @TheRecruiterGuy Narcissist avid blogger & lifestreamer (recruiterguy.net)
3. What the #@!& is ‘Glocal’? By definition, the term “glocal” refers to the individual, group, division, unit, organization, and community which is willing and able to “think globally and act locally.” @PepsiCoJOBS | @TheRecruiterGuy
4. Credit where credit is due… Blog Post this doesn’t happen overnight Vision & Buy-in from Leadership without it you’re running in place Hungry Innovators smart recruiters make this MUCH easier @PepsiCoJOBS | @TheRecruiterGuy
5. Where it all started… 18 $1B+ brands $250mm - $1B brands @PepsiCoJOBS | @TheRecruiterGuy
6. Setting some basic goals… Leverage: Existing corporate messaging (all those brands!) The Promise to the employees; The Promise to the company Develop: A singular and scalable identity – for multiple touch-points! Extend: Communication options to new markets Existing corporate message
7. Global Immersion… SEIZE THE DAY! TOGETHER WE WIN REAL-WORLD LEADERSHIP PERFORMINGWITH PURPOSE @PepsiCoJOBS | @TheRecruiterGuy
13. @PepsiCoJOBS | @TheRecruiterGuy Things we learned… GO GLOBAL OR GO HOME. Global focus groups were critical in the development of value prop & brand. (employees from the manufacturing floors to the executive suite) GAIN BUY-IN AND REGULARLY COMMUNICATE. Upfront buy-in and support from key stakeholders along with ongoing status updates is critical to success STRONG PARTNERSHIPS ARE CRITICAL. Open, candid dialogue throughout the process is required to win TAKE RISKS AND PUSH THE ENVELOPE. Trust your instincts and go with them, you selected your talent – now trust it
14. @PepsiCoJOBS | @TheRecruiterGuy (more) Things we learned… EXPECT BUMPS IN THE ROAD - AND PLAN FOR THEM! Learn from our challenges and failures STRONG TEAM AND LEADERSHIP. A strong project team and a dedicated leader is key to managing all aspects of the project. ALIGN THE MESSAGING, SING FROM ONE PAGE OF THE HYMNAL Tie together corporate messaging – so that internal and external talent will fully understand the story. HAVE FUN! Otherwise – why are you here?
