Explore interactive email features from RedEye that will bring your emails to life, guranteeing people will read them.

1. How to create emails people
will read
Making your emails interactive

2. Marketing Automation Technology and
Conversion Rate Optimisation Services
Increasing customer lifetime value for our clients through data driven
strategies and unique technologies and solutions, providing our clients
with customer insight and data that drives highly personalised and
successful cross channel communications.

3. What is Interactive Email?
Interactive Email (IE) can be considered
any email content where an action or
response within the creative enhances
or furthers the customer experience.

5. 52% of email clients now support embedded
video in email that plays back right in the inbox
with the remainder receiving a copycat
animated gif or a static representative image.
Views are typically 35-45% higher
where video is embedded in the creative.

6. Hamburger Menu Navigation
Mobile specific, these familiar menu buttons
streamline email content by replicating what
the user would experience with an app or
responsive website.

7. Carousels & Sliders
Not just animated content, but selectable
imagery across a wide spectrum of email
clients where the recipient drives the content.

8. Serve device specific content dynamically and
responsively via text, images, buttons, creative.
Apple IOS Android

10. Rate this Email or Tell us “What you want to
receive next time” are hugely popular.
The customers’ opinion matters above all else.
Receive feedback and use in a positive future
thinking fashion.

11. Adding fun into responses by selecting
options within a creative

12. Allow recipients to re-receive the email
uniquely at a time more convenient to them.
Off the scale interactivity which would prove
useful in all types of marketing and service based
emails.

13. Live content is refreshing in an old email
creative rather than static, flat Images and text,
out of date as soon as it’s deployed.

14. Make a selection within the email to
automatically receive an additional more
detailed correspondence from this response.
Maybe another dedicated email, a call from
Customer Services, or and SMS?
Make a selection within the email to
automatically receive an additional more
detailed correspondence from this response.
Maybe another dedicated email, a call from
Customer Services, or and SMS?

15. Update your personal calendar with an auto
invitation/reminder in one click to Outlook,
Yahoo, Gmail and IOS clients.
IOS
Yahoo
Outlook
Gmail

16. ???%
in total
revenue
increase
Get in contact:
www.redeye.com
0207 730 9958