Indian ShortForm Apps – Catching up to Global Players Q3’22

Indian ShortForm Apps – Catching up to Global Players Q3’22
February 2023 Bangalore. Delhi. Mumbai. Dubai. Singapore. New York Q3’22 © 2023 Redseer Strategy Consultants Confidential and Proprietary Information Indian ShortForm Apps – Catching up to Global Players
Executive Summary Executive Summary Source(s): Redseer Analysis © Redseer 02 India is one of the most linguistically & culturally diverse countries in the World, driving the need for localized regional content Indian SFV apps have carved out a niche serving the regional content needs of India. Indian app users are more representative of the Indian Population as compared to global apps that are over-indexed on Metro & Tier-1. Regional content is of key preference in Tier 2+ . The Coming of Age of Indian SFV Platforms as challengers to Global Apps Indian SFV apps have seen constant growth in adoption and engagement, coming close to Global players The content offering of Indian SFV players has also shown consistent improvement, coming close to International counterparts, while content library (genres) of Indian apps are more in line with Indian needs Instagram Reels leads overall amongst SFV apps, while Josh leads within the Indian SFV planforms The technology of Indian SFV players has also come quite close to their global counterparts, with Josh performing the best in most parameters among Indian SFV platforms Creator Economy – a $3.5 Bn Opportunity waiting to be disrupted Increasing consumption of UGC has empowered individual creators, who are now building their online identity. SFV apps are the go-to platforms for creators as they enable higher engagement and discoverability Brands have increased their focus on Influencer ads on account of their higher effectiveness UGC platforms are developing Creator Marketplaces that can become a centralized network for creators to connect to the brands, solving for inefficiency created by intermediary agencies Monetization of Indian SFVs – at an Inflection point; $8-12 Bn opportunity ~$3-6 Bn advertising opportunity to be unlocked driven by the improvements in Ad Offering & Video Commerce Video Commerce is expected to be ~$8-11 Bn, with Shortform platforms expected to drive ~40% of the market With the rise of creator economy, Virtual gifting is expected to reach ~$1.7 bn in 2025. India Cultural Landscape and Rise of Shortform Video
Agenda Agenda Source(s): Redseer Analysis © Redseer 03 Indian Cultural Landscape and Rise of Shortform Video The coming of age of Indian SFV apps – challengers to global apps Creator Economy – a $3.5 Bn Opportunity waiting to be disrupted Monetisation of Indian SFVs – at an Inflection point
Linguistic Diversity Descriptive Source(s): Secondary Research, Redseer Analysis Note(s): 1. Top 4 develop countries as per GDP and Top 6 emerging countries (defined by IMF) sorted by GDP have been considered © Redseer 04 India is one of the most linguistically & culturally diverse countries in the world - Driving the need for localized regional content India has 447 living languages and over 19500 dialects. Every 20 Kms, the language, dialect, and culture undergoes a complete change India ranks the highest in terms of linguistic fractionalization and has the second highest number of living languages 0.0 0 100 UK Japan Germany Brazil Mexico United States Size of bubble is country’s population Indonesia Iran Russia 200 300 400 500 Number of Living Languages Linguistic Fractionalization 600 700 800 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0 China India North India Lohri Teej East India Bihu Durga Puja West India Dandia Ganesh Chaturti East India Onam Pongal Indian landscape Cultural Diversity
Metro + Tier 1 (N = 814) Tier 2+ (N = 286) Tier-wise Split In % Consumer Habits/Preferences – Tier-wise Variations Descriptive Source(s): Consumer survey (N = 1100), Redseer Analysis © Redseer 05 Indian SFV apps have carved out a niche serving the regional content needs of India Indian app users are representative of the Indian Population as compared to global app users, which are over indexed on metro & tier 1 cities Indian landscape SFV Overview While the regional languages find an audience across India, it’s of key preference in tier 2+ cities Indian Population Global App Users Indian App Users Preferred Languages for content consumption Hindi English Regional 58% 41% 37% Hindi English Regional 50% 28% 40% Video Content Preference Content Quality Personalization Influencer Quality 1. 2. 3. Influencer Quality Regional Content Content Quality 1. 2. 3. Metro Tier 1 Tier 2 8% 10% 83% 38% 66% 21% 13% 31% 31%
MAU¹ - India SFV In Mn, Sept’21, Sept’22 DAU¹ – India SFV In Mn, Sept’21, Sept’22 Time spent per DAU¹ – India SFV In Mins, Sept’21, Sept’22 Source(s): Redseer IP, Redseer Analysis Note(s): 1. This only includes India standalone apps accounting for overlap. IG Reels, FB Watch and YT Shorts are not considered © Redseer 07 Indian SFV apps have seen constant growth in adoption and engagement … SFV Metrics User Engagement Sept’21 261 Mn 275 Mn Sept’22 +5% Sept’21 98 Mn 107 Mn Sept’22 +10% Sept’21 32.9 Mins Sept’22 +4% 31.5 Mins
MAU - Indian vs Global leading SFV player In Mn, Sept’22 DAU – Indian vs Global leading SFV player In Mn, Sept’22 Time spent per DAU – Indian vs Global leading SFV player In Mins, Sept’22 Source(s): Redseer IP, Redseer Analysis © Redseer 08 …coming close to global players in terms of scale while having similar engagement levels SFV Metrics User Engagement Leading Indian Player 165 Mn 213 Mn Leading Global Player Leading Indian Player Leading Global Player Leading Indian Player Leading Global Player 85 Mn 107 Mn 26 Mins 26 Mins
Source(s): App Testing, RedSeer IP, Redseer Analysis Note(s): 1. Inflammatory Content - % of content in the industry that is inflammatory (content that involves violence, nudity, racial discrimination, vulgar, etc.) 2. % of Copied Content - % of videos that are not created on the platform (copied from third party sources) © Redseer 09 The content offering of Indian SFV players has also shown consistent improvement, coming close to International counterparts SFV Metrics Content Quality Sept’21 1.9% 0.5% Sept’22 Inflammatory Content¹ – India SFV In %,N = 79200 videos Sept’21, Sept’22 -76% Lower is better Leading Indian Player 0.00% 0.04% Leading Global Player Inflammatory Content¹ – Indian vs Global leading SFV player In%, N = 100,000 videos Lower is better Sept’21 3.3% 0.2% Sept’22 %Copied Content² – India SFV In %,N = 79200 videos Sept’21, Sept’22 -94% Lower is better Leading Indian Player 1.2% 1.8% Leading Global Player %Copied Content² – Indian vs Global leading SFV player In%, N = 100,000 videos Lower is better
Source(s): App Testing (N = 35000), Consumer Survey,(N=1100) RedSeer IP, Redseer Analysis Note(s):: 1. Depth Analysis refers to the expanse of each genre preference in each platform. The more the depth the better. It is calculated by randomly scrolling through 35000 videos �equally distributed across platforms and understanding how much of each genre type was visible in each platforms. © Redseer 10 The content library for Indian SFVs are more in line with India’s needs - with Indian apps having a lead on content depth in 3/5 top content genre SFV Metrics Content Quality Most preferred genres in SFVs In %, N = 1100 Genre Depth¹ Analysis for most preferred genres Descriptive Music/Dance 51% Comedy 49% 15% 20% % share of category 25% 40% Art/Creativity 39% Dialogue/Acting 35% Motivation Rank 1 Rank 2 Rank 3 Indian SFVs Global SFVs In terms of Depth, Indian SFVs outperform global SFVs in 3 out of 5 of the top content genre, with significant difference in offerings around Music/Dance & Dialogue/Acting content
Source(s): App Testing(N = 200,000 videos), Consumer Survey(N = 1100), Redseer Analysis Note(s):: 1.Cold Feed refers to original content between two devices, accounting for overlap of content, 2. Real time feed refers to original content displayed post refreshing the feed © Redseer 11 The technology of Indian SFV players have also come quite close to their global counterparts SFV Metrics Technology and innovation Real time feed - Indian vs Global leading SFV player In %, Sept’22 Leading Indian Player Leading Global Player 98.8% 98.8% Cold feed – Indian vs Global leading SFV player In %, Sept’22 Leading Indian Player Leading Global Player 95.4% 97.3% UI/UX – Indian vs Global leading SFV player N = 1100, rating on a scale of 1 to 10 Leading Indian Player Leading Global Player 7.9 8.0 Data/ battery consumption – Indian vs Global leading SFV player Indexed to the highest value = 1, Sept’22 Leading Indian Player Leading Global Player 0.46 0.53 Lower is better
Source(s): Consumer Survey, RedSeer IP, Redseer Analysis © Redseer 12 Both Indian & Global apps offer similar levels of satisfaction to Users & Creators alike SFV Metrics Satisfaction 65% 62% 70% 71% Net Promoter Score - User Q. On a scale of 1-10, how likely are you to recommend this app to your friends/family? Net Promoter Score - Creator Q. On a scale of 1-10, how likely are you to recommend this app to your friends/family? 29% 67% 70% 21% -8% -2% Leading Indian Player N=303 Leading Global Player N=420 Leading Indian Player N=56 Leading Global Player N=98 User NPS Creator NPS 22% 74% 72% 26% -4% -1% Promoters Neutrals Detractors
Source(s): RedSeer benchmarks IP, App Testing, Redseer Analysis © Redseer 13 While Instagram Reels leads at an overall level, Josh leads within the India SFV platforms SFV Metrics Satisfaction Player Performance Comparison Descriptive Supply of Content No of Posts created per day Originality of Content Breadth of Content Content Compliance Creator Experience Creator overall Satisfaction Quality of Content Content Creation Personalization Real Time Feed Cold Feed Content Relevance (by search) Language Support+ Regional Content User Experience User Satisfaction Content Quality UI/UX Content Consumption Parameters Components Instagram Reels YouTube Shorts Josh Moj No. of users generating content Global Shortform Platforms Indian Shortform Platforms Laggards Leaders
User Generated Content Flywheel Descriptive Source(s): Redseer Research, Redseer Analysis Note(s): 1. MAU of Sept’22 considered 2. MAU for Facebook considered as Social Media © Redseer 15 Increasing consumption of UGC has empowered individual creators, who are now building their online identity Creator Economy Overview Content Consumption Platforms on rise: UGC & PGC User rising on content platforms User Generated Content Rising exponentially Creator flourishing via user Generated content User Generated Content Flywheel MAU as of Oct’22 (# in Mn) OTT Social Media Shortform 330 364 275 UGC & PGC Platforms Rising UGC Consumption Rising PGC Consumption Content Type Blogs & Vlogs Podcasts Memes Live streamers Product Reviews Artists
Follower Metrics Descriptive Source(s): Secondary Research, Redseer Analysis Note(s): 1. Reach Rate refers to the total reach of a post divided by the number of followers a person has. Engagement rate is the avg likes/comments/shares per post� out of the total reach or unique views © Redseer 16 Shortform video apps show higher user engagement and discoverability – making them the go to platform for creators Creator Economy Creator Metrics Reach Rate¹/ Watch Rate (%) 16-17% TikTok Indian SFVs Facebook Instagram 7% 2.5-6% 14-15% 5-6% 3-7% 8-9% 1-2% 0.5-2.5% 3-4% 1.5-2.5% Engagement Rate ²(%) Average increase in followers (per month) Pure Shortform Video Platforms Social Media Platforms Follower Metrics Creator Factory Social Media Platform (Facebook, Instagram etc) are witnessing an overall declining trend in reach rates in 2022 Shortform platforms (TikTok) on the other hand, are witnessing higher engagement and watch trends in 2022 Even within Instagram, Instagram Reels has a higher engagement rate of ~2% whereas Instagram has an engagement of <1% 13-14%
Creator Evolution Descriptive Source(s): Secondary Research, Redseer Analysis © Redseer 17 The medium is now giving rise to the ‘new-age’ celebrities Creator Economy Creator Metrics Bhuvam Bam Shiv Thakre Shlagha Saligrama Creators that started off their journey creating short form content… … have transcended well beyond the medium to star in movies and tv shows
Influencer advertisement conversion N = 1100 Product categories purchased after influencer advertisement N = 1100 Q: What product categories have you purchased after seeing influencer advertisement on SFVs? Source: Consumer Survey (N = 1100), Redseer Analysis © Redseer 18 Brand ads conversion via influencers is high, with most popular categories being sold being Fashion and BPC Creator Economy Influencer Marketing 67% Fashion BPC F&B Electronics Fitness Furniture Gaming 42% 37% 35% 25% 21% 19% Seen influencer advertisement on SFVs N=290 66% 42% 58% 34% N=192 Purchased after seeing the Ad I purchased twice from the link provided by the influencers in the video itself which makes it easier to purchase, sometimes they also provide discounts and offers . - 25 years, Male, Self-employed Yes No
Descriptive Source(s): Secondary Research, Redseer Analysis Note(s): - One Impression is influencers marketing platform with 400 brands and 700 million creators globally © Redseer 19 Brands which traditionally created lengthy ads have now started focusing increasingly on Influencers for their ad spends due to the higher effectiveness Creator Economy Brand Perception Amazon India with 150+ influencers introduced live streaming in September before festive season Myntra collaborated with leading fashion and beauty influencers to host 350 live sessions ” Budgets dedicated by brands towards influencer marketing used to be 10-15% earlier. These have now increased to 25-30% this year.” Personal care companies have built ‘influencer – first’ marketing strategy through active online communities Akash Gupta CEO and Co Founder ”Influencers have been a core asset to boat’s journey . The brand currently works with about 100 micro influencers on a regular basis apart from celebrity endorsements.” Aman Sadana Marketing Manager ”We are working with 500 influencers; We saw engagement with vernacular creators grow by 30% year on year and it has become a key part of our influencer marketing approach.” Dushyanth Jayanty Vice President Marketing
Descriptive Source(s): Secondary Research, Redseer Analysis © Redseer 20 Sprite is an example of a highly successful brand campaign run via influencers – proving the high effectiveness of Influencer Marketing Creator Economy Case Study Sprite, popular soft drink manufactured by Coca-Cola launched #ThandRakh influencer campaign on social media along with TVC April 2022 Sprite picked 5 comic and entertainment creators for their tongue-in-cheek humour Influencer Identification It turned out to be one of the best micro- influencer campaigns with record breaking reach and engagement Result Total Reach Total Engagement Cost per engagement Key Milestones 2.5 Mn 3.5 Mn 0.68 INR Instagram ads cost per engagement is ~INR 25-60 which is ~50X expensive
Source(s): Secondary Research, Redseer Analysis © Redseer 21 As brands increase influencer-led marketing, ecommerce platforms leverage them in video commerce - we expect influencer marketing to be $ 2.8- 3.5 Bn in 2028 Creator Economy China Influencer Marketing Marketing spend on Influencers– China CY16, CY20, In USD Bn Marketing spend on Influencers– India CY16, CY20, In USD Bn 2016 2020 2022 $ 0.35- 0.4 Bn $ 2.8- 3.5 Bn 2028P $8Bn $43Bn +50% $ 2.8 Bn $ 0.7 Bn ~45% ~40% Base Case Aggressive Case China’s Influencer Spend grew at a CAGR of ~50% from CY 16 to CY 20 – similar trends are expected to play out in India
Source(s): Secondary Research, Redseer Analysis © Redseer 22 Currently, brands and influencers mostly engage via intermediary agencies – a model that is broken and lacks efficiency Creator Economy Challenges with model Influencer-Brand Engagement models Descriptive Agency Offers Marketers end-to-end influencer content solutions Brands are aware regarding the influencers & reach out directly Brand Influencers Currently the go to model in the Industry Challenges in Discovery, Commission & Reporting Limited discoverability and poor scalability Direct Need for a tech-enabled, transparent and scalable solution
Source(s): Secondary Research, Redseer Analysis © Redseer 23 UGC platforms are developing Creator Marketplaces that can become a centralized network for creators to connect to the brands Creator Economy Creator Marketplace Creator Marketplace: Value proposition, suitability of platform-ization and global learnings Descriptive With ~3.5 Mn creators on the platforms, UGC platforms are most suitable for tapping the marketplace opportunity in India Influencer Marketplace can become single point for brands discovering a creator and engaging with them Dashboard for diverse influencers base, their content profile and engagements Ability to shortlist creators based on brand’s TG, campaign objective Centralized and direct communication with creators Real-time insights into influencer campaign UGC content platforms are better positioned for setting up Creator Market- place UGC platforms have large captive content creators Have true insight on creator metrics Ability to track metrics for marketing campaign High Quality creator statistics enabling data-driven decisions about collaborations Other players are also launching their own platforms While TikTok is the only UGC platform with a global marketplace, other platforms are catching on 8 Mn+ Creator Base Available in US to the brands on an invite only basis Available in India on an invite-only basis
Source(s): Expert Interaction, Redseer Analysis © Redseer 24 Indian platforms are also creating influencer marketplaces comparable to their international peers Creator Economy Creator Marketplace Verse has created a holistic marketplace including Creator’s Social media metrics of Instagram & YT for better decision making by brands Case Study on India’s Creator Marketplace- VerSe Descriptive Creator Country Audience country or region Social Metrics Average Views Creator Content Category & Sub Categories 1 2 3 4 5 1 2 3 4
Source(s): Expert Interaction, Redseer Analysis Note(s): Advertising revenue is pure revenue while Video Led Commerce & Gifting is GMV © Redseer 26 Monetisation of Indian SFV apps are at a cusp of a breakout, $~8-12 Bn market for the taking by 2030 Monetization Overview India SFV TAM CY30F, USD Bn Total Opportunity $ 8-12 Bn $ 3-6 Bn $ 3-4 Bn $ 1.7 Bn Advertising Video Commerce Live Gifting
FY22 $ 50 Mn $ 80-90 Mn $3-6 Bn SFV ad spend as % of total digital ad spend FY23E FY30 Source(s): Expert Interaction, Redseer Analysis ShortForm Video does not include IG Reels, FB Watch and YT Shorts Content includes time spent on any form of online video, music, podcast or social media platform © Redseer 27 Indian SFV apps are yet to realize their potential, though this is changing rapidly… Monetization Advertisements Advertising Spent VS Time Spent - ShortForm Video Platforms Descriptive India - SFV Ads market FY19 – 30 USD Mn Currently, ShortForm Video contributes “<1% of the Digital Ad $” ShortForm Video contributes to “7-10% of overall time spent on content” Mismatch between Ad-Spend and Time spent 22% 70-85% 0.06% 0.08-0.1% 10-20% ..% As of 2022, China at ~30%
Source(s): Brand Interactions, RedSeer Analysis © Redseer 28 …driven by improved ad offerings by Indian SFV platforms and changing brand perceptions Monetization Advertisements Evolution in Ad Offerings – Indian SFV Platforms Descriptive Brand profile Icon Social Interaction Buttons Brand profile Follow Button Offer Brand Price Brand CTA ”Our content has seen a steady growth in engagement on the platform, with the new ad offerings we plan to get aggressive in advertising on the platform and drive merch sales” - Campaign Manager, IPL Cricket Team ”Previously we were a little skeptical of advertising on the platform, however with the new options allows us to experiment” - Brand Manager, Traditional FMCG Company Introduction of Dynamics Ads & Engagement Elements
Source(s): Secondary Research, Redseer Analysis © Redseer 29 In China, video commerce is a highly matured industry contributing ~10% to e-commerce GMV, with the largest player having ~80% share Monetization video commerce China video commerce GMV CY19 – CY22P, In USD Bn Top categories in video commerce In %, CY21 2019 $ 68 $ 175 $ 275 $ 385 100% 45% 2020 2021 2022P Apparel & Fashion Beauty Food Consumer Electronics Others +78.2% 5% 12% 9% 17% 36% 8% 7% 5% X% % of E-commerce GMV
Source(s): Secondary Research, Redseer Analysis © Redseer 30 In India – ShortForm & eCommerce platforms are betting big on video commerce Monetization video commerce Video commerce business models Descriptive Amazon India launched its video commerce feature with 150 creators in September before festive season Meesho debuted video commerce feature during festive sale, last week of September In October 2021, Flipkart partnered with homegrown short video platform, Moj, to enable video and video commerce experiences at scale. Pure Play Video Commerce Platform Social Media Shortform Content Apps E-commerce Marketplaces Other Online marketplaces joining the video commerce
Source(s): Consumer Survey, Secondary Research, Redseer IP, RedSeer Analysis © Redseer 31 In India, video commerce has just started, SF platforms are expected to hold ~40% of the $8-11 Bn pie - main categories being sold to be Fashion and BPC Monetization video commerce Video commerce GMV and split by type of platform 2030, In USD Bn Video commerce Category Split - Current N =1100, in % Q: Which of the following categories would you be okay purchasing via video commerce? Others Via Ecommerce marketplaces Via Shortform Platform 5% 55% 40% ~$ 8-11 Bn 53% Fashion BPC F&B Electronics Fitness Furniture Gaming 45% 35% 31% 21% 19% 19% Influencers endorsing these products, are believable and viewed as a credible source of information, when it comes to the categories, they claim to be experts in Shopatainment is what really makes live stream shopping different by potentially shortening customer decision journeys from awareness to purchase.
Source(s): Consumer Survey, Secondary Research, Redseer IP, RedSeer Analysis © Redseer 32 Virtual gifting is a tool via which creators can engage audiences Monetization Virtual Gifting Livestreaming Popularity – Viewers Perspective Descriptive Livestreaming Popularity – Creator’s Perspective Descriptive Why People Enjoy watching live content Celebrities become reachable The content becomes less detached and more personal The ‘FOMO factor’ Similar to why live sports still drives TV watching, live videos are live only once which gives a ‘can’t miss’ or ‘anything can happen’ feel Instant gratification and recognition Live videos continue instant gratification via instant likes, along with ‘virtual gifts’, and paying to have a pinned comment/some sort of spotlight For creators, live streaming helps them gain much better engagement (people comment 10X more than on regular videos), as well as monetization possibilities such as Virtual Gifting Virtual gifts starting from INR 2 is available (in Indian SFVs) A take rate of about ~50% is taken by the platform, rest goes to the creator
Source(s): Secondary Research, Redseer Analysis © Redseer 33 In China, virtual gifting via shortform video platforms such as Kuaishou, Douyin currently have a market size of ~5-6 USD Bn expected to reach $7-8 Bn by 2025 Monetization Virtual Gifting China Livestream Virtual Gifting Market – via SFV platforms CY18 – CY22F, 25F, 30F, In USD Bn Recent development in Virtual Gifting Landscape (China) Biggest players in China Biggest players in China Minors were tipping excessively out of parents’ savings and getting addicted to it 2018 3.2 5.4 5.8 5.3 6-6.5 7-8 2019 2020 2022F 2025F 2021 +7.5% Revenue from Virtual Gifting reduced in 2021 due to recent regulatory changes in China Revenue from Virtual Gifting reduced in 2021 due to recent regulatory changes in China Average Revenue Per Paying User in China is ~RMB 56, and expected to grow at a CAGR of ~3% A Ban on Tipping by Minors Due to unhealthy competition arising out of Tip Rankings, people irrationally spent money Tip Rankings Outlawed Kuaishou Douyin Momo Douyu YY $8
Source(s): Consumer Survey, Secondary Research, Redseer Analysis © Redseer 34 In India, virtual gifting via shortform video platforms is expected to be a USD 1.7 Bn market Monetization Virtual Gifting Projected Spends on Virtual Gifting Decrease significantly Slightly decrease Slightly Increase Increase significantly Willingness to spend, Virtual Gifting Sep’22, N=1100 India Livestream Virtual Gifting Market via SFV platforms CY22E, 30F, In USD Bn -9% -14% 33% 9% 42% Users claim that their spends on virtual gifting would increase in the future 2022E $ 0.1 Bn $ 1.7 Bn 2030F +55.4%
Report Authors Report Authors Anil Kumar Founding Partner, Redseer Anil Kumar is the Founder of Redseer Consulting. He has been part of engagements in Internet, Private Equity, Retail CPG and Healthcare among others. He specializes in growth and investment strategies. Anil is a believer of the data-driven approach in solving business problems. His consulting approach leverages Data IP, sector expertise and the client’s core hypothesis. He holds a B-tech from IIT Delhi. He can be reached at anil@redseer.com Mohit Rana Partner, Redseer Mohit is a Partner at Redseer Consulting and brings over 25 years of experience in consulting, financial services, start-ups, and technology. He is passionate about Indian startups and has been instrumental in helping clients frame growth strategies, launch new businesses, and drive large operational improvement programs. He holds a PGDM from IIMA and B.Tech from IIT Delhi. He can be reached at mohit.rana@redseer.com Yash Rathi Senior Consultant, Redseer Yash Rathi is a Senior Consultant at Redseer. He has worked on engagements in eCommerce, FoodTech, Media and Education space. He brings project experience in domains such as index creation, due diligence, long term strategy and benchmarking. He holds a B.Sc in Finance from NMIMS, Mumbai. He can be reached at yashr@redseerconsulting.com Khushi Poddar Associate Consultant, Redseer Khushi has worked on engagements in the advertising, digital media and entertainment, Edtech, and Insurtech spaces. She brings project experience in market research, due diligence and benchmarking. She holds an MBA degree from IIM Kozhikode & a B.A in Economics from Hansraj College, Delhi University. She can be reached at khushi.p@redseerconsulting.com Wasim Khan Business Analyst, Redseer Wasim has worked on consumer engagements and market reports in the digital media and entertainment, Edtech, and Insurtech spaces.He has graduated from SRCC and holds B.COM (H). He can be reached at Wasim@redseerconsulting.com
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