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Analytics for social media marketing To measure or not?
Presenter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Table of Content  ,[object Object],[object Object],[object Object],[object Object]
Social Media Marketing
Social Media Marketing Social Media Marketing channels 3 most important parts in any social media campaign
What to measure?
What to measure in Social Media ,[object Object],[object Object],[object Object],Channel Nature What to measure Facebook Networking ,[object Object],[object Object],[object Object],[object Object],Twitter Microblogging ,[object Object],[object Object],YouTube Infoterainment ,[object Object],[object Object],[object Object],[object Object],[object Object],Slideshare / Docstoc Knowledge sharing ,[object Object],[object Object],[object Object],[object Object]
Facebook measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter measurement Retweet rank: number of times your tweet has been retweeted Number of followers – the most important metric in twitter
YouTube measurement Ratings for the video Number of views – the most important metric to measure Demography of our viewers
Slideshare / Docstoc measurement Top presentation of the day on slideshare Metrics to measure: views, comments, favorite & download
What tools will help you measure?
Tools for measurement  Phase Tool Comment Monitoring (Listening) Google Alerts Get updates on who's talking about you, your industry, your customers YourVersion Whostalking monitorThis Monitoring and Analysis Social Mention Radian 6 JamieQ Measuring Google Analytics Google analytics will allow you to track your traffic levels (among other things) and will allow to identify where you traffic is coming from Bit.ly Bit.ly shortens long URLs and gives us the number of clicks to each of the links Twitter Management Tweetdeck The ultimate Twitter management system   Hootsuite Manage multiple twitter accounts from one dashboard   Twitterfeed Set your RSS feeds to post automatically on Twitter   Twitterssearch Find anything on Twitter real-time. For tagging, use the # (hash) tag   Buzzom.com Excellent twitter management tool
Monitoring tool Monitoring & Analysis tool
Monitoring tool (1/4) Handy uses for Google alerts Creating an alert for “Social Media Marketing” Alerts in our mail box
Monitoring tool (2/4) Enter keyword here
Monitoring tool (3/4) Enter keyword here  Monitors conversations from the following channels
Monitoring tool (4/4) Enter keyword here  Monitors conversations from the mentioned channels
Monitoring & Analysis tool (1/2) Enter keyword and the category Analysis by social mention
Monitoring & Analysis tool (2/2)
Measuring tools
Measuring tool Traffic sources Visits to the website
Measuring tool Enter the long URL here Tracking the number of clicks for a particular link
Twitter Management tools
Twitter Tool (1/4) Tweets from all my friends How many times I have been mentioned by others Direct messages
Twitter Tool (2/4) Direct messages How many times I have been mentioned by others
Twitter Tool (3/4)
Twitter Tool (4/4)
The basic building blocks of a measurement ,[object Object],[object Object],[object Object],[object Object]
Facts & Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Regalix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learn more about Regalix at: www.regalix.com Contact: Alpa M. Barot Social Media Marketing Lead  Email:  [email_address]

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Analytics For Social Media Marketing

Notes de l'éditeur

  1. Twellow is an online directory of Twitter users that are arranged into various categories. It allows you to find people with similar interests who you can follow and interact with. Tweet volume shows you how often a keyword is mentioned on Twitter. We can use it to understand how powerful our competitors are on Twitter.
  2. Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  3. Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  4. Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  5. Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  6. Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  7. Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  8. Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  9. Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  10. Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  11. Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  12. Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  13. We now move on to Analytical tools. From a marketing perspective, Twitter Analyzer would help you understand how effective your Twitter campaign is. So information on the percentage of total msgs retweeted would explain how popular your profile is. For instance, a low percentage could initiate the need for a change in the Twitter strategy and an increase in engagement. The tool also showcases metrics like readers reach and daily tweet trend. The daily tweet graph shows you the number of tweets posted each day and this is useful for competitor analysis.
  14. We now move on to Analytical tools. From a marketing perspective, Twitter Analyzer would help you understand how effective your Twitter campaign is. So information on the percentage of total msgs retweeted would explain how popular your profile is. For instance, a low percentage could initiate the need for a change in the Twitter strategy and an increase in engagement. The tool also showcases metrics like readers reach and daily tweet trend. The daily tweet graph shows you the number of tweets posted each day and this is useful for competitor analysis.
  15. We now move on to Analytical tools. From a marketing perspective, Twitter Analyzer would help you understand how effective your Twitter campaign is. So information on the percentage of total msgs retweeted would explain how popular your profile is. For instance, a low percentage could initiate the need for a change in the Twitter strategy and an increase in engagement. The tool also showcases metrics like readers reach and daily tweet trend. The daily tweet graph shows you the number of tweets posted each day and this is useful for competitor analysis.
  16. We now move on to Analytical tools. From a marketing perspective, Twitter Analyzer would help you understand how effective your Twitter campaign is. So information on the percentage of total msgs retweeted would explain how popular your profile is. For instance, a low percentage could initiate the need for a change in the Twitter strategy and an increase in engagement. The tool also showcases metrics like readers reach and daily tweet trend. The daily tweet graph shows you the number of tweets posted each day and this is useful for competitor analysis.