The last year has been a time of change. Google has been increasingly ensuring the search landscape has become black and white. Enter Panda update and Penguin update. If you haven't heard about these changes you have been living under a stone. As a marketer fighting to get your site up against the increasing competition, Google throws its spanner into the wheels to get all your efforts into a tailspin. Have you been hit by either of these updates? Do you see a sharp decline in web traffic from 19th April or the 24th April 2012? Key take aways: • How to survive the Panda attack? • Steps to recovery • Quick check of your website. • Rehash your SEO Program If your website has not been hit by either of the updates - could also indicate a badly optimized website.

1. Spring Clean Your Website
Fortifying your site against the Pandas & Penguins
Belmond Victor | SEO Manager
March 28th 2012
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2. About Belmond
 SEO & SMM Manager
 Over 8 years of experience with Fortune 500 and start up companies
 Drives SEO Strategy within Regalix.
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3. Contents
 Google Algorithm Updates
 Victim of Panda/Penguin Update?
 Steps to Recovery/Preventive Steps
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4. Types of Google Updates
 Algorithm Updates (i.e. Panda)
 Data Refreshes (i.e. Individual Complaints)
 Index Update (i.e. Caffeine)
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5. Famous Updates
 Fritz (Summer 2003)  Scraper Filter (Jan. 2011)
 Florida (November 2003)  Panda (February 2011 – ongoing)
 Austin Update (Jan 2004)  Penguin (Now – ongoing)
 The Sandbox (April 2004)
 Bourbon (May 2005)
 Big Daddy (October 2005)
 Supplemental (Jan 2007)
 Paid Links (October 2007)
 Dewey Update (Mar 2008)
 Vince / Brand (March 2009)
 May Day (May 2010)
 Caffeine (June 2010)
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6. Panda Update
 Date: Jan 2011
 Type of Update: Algorithm
Update
 Impact : Low Quality sites, less
content sites
 Recovery: Revamp Content
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7. Penguin Update
 Date: Now
 Type of Update: Algorithm
Update
 Impact: Over Optimized Sites
penalized
 Recovery: Review Website
content & Links
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8. POP Quiz : Victim of Panda or Penguin?
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9. Penguin Wipeout
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10. Victim of Panda/Penguin?
Penguin Victims
19th April, 25th May
Panda Victims
24th April
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11. Bring Back the Love
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12. Step # 1
 How does Google display your brand?
 Recovery:
 Monitor the social space
 Identify conversations that influence these results
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13. Step # 2
 Check Sitelinks on Google Webmaster
 Recovery:
 Modify sitelinks displayed by Google
 Monitor External links to site from rouge websites
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14. Step # 3
 Check Website Errors
 Recovery:
 Fix Errors through Google Webmaster
 Add canonical tags
 Add no index – no follow tags
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15. Step # 4
 Check For Over Optimization
 Recovery:
 Fix Known Excesses
 Remove known paid links
 Remove ads from site
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16. Step # 5
 Be Relevant
 Recovery:
 Make content broader and deeper
 Content should not be limited to text, add in images, videos, infographics
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17. Step # 6
 Current Back Links to Site
 Recovery:
 Avoid Link Networks
 Ensure proper distribution of anchor texts
 Analyze link distribution
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18. In Conclusion
• Technical
On • Content
• Usability
• Link profile
• Local
Website • Authorship
• Profiles
Off • Mentions
• Shares
• Links
• Product feeds
Website • Citations
• Syndication
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19. Get in Touch
 Forefront of Innovation  visit: www.regalix.com
Digital Marketing Services
Technology Enabled Services  For a Free SEO Audit of your website /
Regalix Labs ecommerce portal, please get in touch with Ritu
Josan, rjosan@regalix-inc.com
 Multi-disciplinary Leadership Team & Strong
Advisory Board, 175+ Team  If you have any questions about this webinar
please feel free to get in touch with the speaker
Belmond Victor, bvictor@regalix-inc.com
 Fortune 500 and Venture Backed Customers (B2B
and B2C)
 Global Operations: HQ in Silicon Valley, 4 Offices
 Industry Recognition
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