1. Three Major Societal
Shifts Affecting
Technology Planning
and Strategy
Speaker:
Reggie Henry, CAE
Chief Information Officer
ASAE

2. Reginald J. Henry, CAE (Reggie)
Phone:
(202) 326-9547
Email:
reggie@asaecenter.org
Web Site:
http://www.asaecenter.org
Twitter:
@ReggieHenry

4. Major
Societal
Shifts

5. Three Major Societal Shifts: Evolution
Evolution of
Networks Evolution of
(People and Content
Technological)
Evolution of
“Personal”
Technologies

6. Evolution of Content
Defining Characteristics
• Authoritarian
• Top Down
• Static
• One to many
Evolution
of
Content

7. Evolution of Content
Defining Characteristics
• Authority and User
Generated
• Networked
• Dynamic
• Many to many
Evolution
of
Content

8. Evolution of Content
Defining Characteristics
• Authority and User
Generated
• Networked
• Dynamic
• Many to many
Evolution
of
Content

9. Evolution of Networks - People
The world is changing the way it communicates.
The world is changing the way content is created,
filtered, consumed, shared, rated……
Evolution of
Networks
(People and
Technological)
There is a group of folks, largely (but not
entirely) defined by generation, who
communicate differently. They have
always communicated differently.
That’s what this is REALLY all about!

10. Consider the Effect on Marketing

11. Consider the Effect on Marketing

12. Evolution of Networks - Technology
4G - 2012
Evolution of
Networks
(People and
Technologic
1983 1990 2002

13. Evolution of Personal Technologies
1973
1996
Evolution of
“Personal”
Technologies
NOW! 2002

14. …and then there’s this!!
This is Different!!!

15. My first portable computer - 1986
COMPAQ Portable ll
Price:
$4999
Weight:
26 Pounds
CPU:
Intel 286 @ 8 MHz
RAM:
640k
Storage:
20Meg hard drive
Display:
9 Inch monochrome
80 x 25 text
Ports:
1 parallel, 1 serial, 1
CGA
My present portable computer - 2012
iPAD 2
Price:
$699
Weight:
1.35 Pounds
CPU:
1GHz dual-core
RAM:
64GB
Storage:
(in RAM)
Display:
9.7 Inch
1024x768 resolution
Ports:
30-pin dock connector

16. My first portable computer - 1986
COMPAQ Portable ll
Price:
$4999
Weight:
26 Pounds
CPU:
Intel 286 @ 8 MHz
RAM:
640k
Storage:
20Meg hard drive
Display:
9 Inch monochrome
Let’s see…
80 x 25 text
Ports:
1 parallel, 1 serial, 1
1024 MHz = 1 CGA
GHz, so….
WOW! computer - 2012
My present portable
That’s
about 125 times iPAD 2
Price:
$699
faster! Weight:
1.35 Pounds
CPU:
1GHz dual-core
RAM:
64GB
Storage:
(in RAM)
Display:
9.7 Inch
1024x768 resolution
Ports:
30-pin dock connector
OS:
iOS 5

17. My first portable computer - 1986
COMPAQ Portable ll
Price:
$4999
Weight:
26 Pounds
CPU:
Intel 286 @ 8 MHz
RAM:
640k
Storage:
20Meg hard drive
…and
Display:
9 Inch monochrome
80 x 25 text
1024 MB = 1 GB,
Ports:
1 parallel, 1 serial, 1
so….
CGA
That’s about
3,200 times more
My present portable computer - 2012
iPAD 2
workspace and Price:
$699
Weight:
1.35 Pounds
storage! CPU:
1GHz dual-core
RAM:
64GB
Storage:
(in RAM)
Display:
9.7 Inch
1024x768 resolution
Ports:
30-pin dock connector
OS:
iOS 5

18. Background: Evolution
Evolution of
Networks Evolution of
(People and Content
Technological)
Evolution of
“Personal”
Technologies

19. Background: Evolution
Evolution of
Networks Evolution of
(People and Content
Technological)
Evolution of
“Personal”
Technologies