2. 2
Content
• About WD
About us
The Message
The Vision
The Value
The Confidentiality
• Our Services
1.Department of Creative Designs
2.Department of Media Production
3.Department of Event Management
4.Department of Marketing & Communication
• Our Clients
• Contact Us
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03
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05
06
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08
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3. 3
WD is the world design, innovate creative ideas, it looks into the
space of creativity to come out with the most beautiful imagination,
the effective communication in advertising depends on the style
and display, which can lead to the achievement of the object.
Today›s advertising is no longer just an individual effort made by an
editor, designer, painter, or photographer, but has become a collective
effort of an integrated team of creators in various fields within the
framework of «The Innovation Strategy».
About WD
About Us:
Innovation Ideas
3
4. 4
Away from
redundancy
The Message:
About WD
4
WD is keen to build a strategic partnership
with its partners, by presenting the best,
innovation ideas in a very creative style.
5. 5
The Vision:
About WD
WD seeks with all its efforts and capabilities
to leave a print in every creative mind, and
work with its partners successfully.
Continuing Success
5
6. 6
The Value:
About WD
WD relay on group of values in building its
relations with its partners, understanding
the business nature, and answering every
requirement in the highest level of qual-
ity and creativity.
6
Understanding the
business nature
7. 7
The Confidentiality:
About WD
Confidentially is one of WD principles which it
makes sure to guarantee.
Through a working team that committed
not to discuss or disclose any information
about its partners.
Trustworthy
7
8. 8
Departments:
Our Services
WD provides many services through its integrated depart-
ments in order to meet every requirement and achieve
every objective for its partners, as follows:
1- Creative Design.
2- Media Production.
3- Event Management.
4- Marketing Communications.
Business Solutions
8
15. 15
English Logo Arabic Logo
Logo Minimum Size Logo Recommended Size
5 px
3 px
Logo Mark Logo Type
18 px
5 px
3 px
Logo Mark Logo Type
18 px
Logo minimum size
1.5 cm height for print.
150 px height for web or email.
0.5cm
1.5cm
1.5cm
Logo markLogo
Logo minimum size
3.5 cm height for print.
200 px height for web or email.
Logo mark minimum size
2 cm height for print.
100 px height for web or email.
2cm
3.5cm
3.5cm
Logo markLogo
15
GuidelineOur Services / 1.Creative Design / Branding
16. 16
Corporate Colors
RGB CMYK Html
R 075 G 005 B 050
R 214 G 179 B 121
C 009 M 079 Y 000 K 082
C 000 M 018 Y 050 K 018
# 4B0532
# D6B379
First Color (Maroon) Second Color (Golden)1 2
(Opacity 5% - 20%)First Corporate
Color (Maroon)
Corporate Pattern
White Solid Color
(Opacity 20%)Second Corporate
Color (Golden)
Corporate Pattern
White Solid Color
Final Pattern Elements
16
GuidelineOur Services / 1.Creative Design / Branding
27. 27
LOGO VERSION
PETROLAT logo is made up from a simple and clear font.
The proper colours used are black and bright yellow,
Together these elements form the logo mark and identity.
Formats PETROLAT logo exists only in the formats shown at
right. While backgrounds may vary depending on contrast,
the logo colours themselves must always remain as speci-
fied in these guidelines.
Positive full-colour format – This is the preferred full-colour version of the logo. it can be used on
white or dark backgrounds, or on backgrounds that provide enough contrast to see the logo clearly
and distinctly.
Positive black format – Used on a white or light-coloured background or when printing options are
limited to only black.
White Format – Used on a colour background, black background or full-colour image. Use the white
logo when printing is limited to one colour or when more contrast is needed between the logo
and background.
Reverse Format – logo in enhance bright yellow used on black background, or logo in black on
yellow background, or when more contrast is needed between the logo and background.
2727
GuidelineOur Services / 1.Creative Design / Branding
28. 28
LOGO CLEAR SPACE
Clear Space for the greatest visual impact, always position
the logo within a clear area, free from other text or graph-
ics. This will ensure legibility and will avoid other graphics
being incorrectly associated with it. ideally, there should
be as much clear space around the logo as possible as il-
lustrated at right.
Use the same guide when deciding the distance from the
edge of the logo to the edge of the page. Some excep-
tions may apply for merchandising and for illustration pur-
poses in this guideline.
2828
GuidelineOur Services / 1.Creative Design / Branding
29. 29
MINIMUM SIZE
Minimum size To ensure optimal reproduction of the logo,
make every effort not to scale it to a size smaller than 26
mm (or one inch) wide for print and 126 pixels for web.
This does not include the clear space around it. Some ex-
ceptions may apply for merchandising.
2.6 cm (1 inch)
Minimum size for print
126 pixels
Minimum size for web
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GuidelineOur Services / 1.Creative Design / Branding
30. 30
Do not enclose the logo in a
box unless the box is outside
the required clear space.
Do not alter the font of the
logo.
Do not alter, remove or scale
any element of the logo.
Do not do not screen or col-
our tint the logo.
Do not change pre-deter-
mined colour versions of the
logo.
Do not distort, stretch, skew
or rotate the logo.
Do not alter the spacing be-
tween the characters of the
logo.
Do not place the logo on
a background colour or im-
age that is either too busy
or does not provide enough
contrast to distinctly see the
logo.
MISUSE
The examples at right show how PETROLAT logo should
NOT be used. Never rearrange, redraw, distort or alter
the position, size, alignment or colour of any elements
of any version of PETROLAT logo.
Logo artwork Never try to recreate the logo on your
own, always use approved digital artwork supplied by
PETROLAT office.
it is acceptable to superimpose the company logo onto
a photograph, providing the logo is placed in an unclut-
tered area of the photograph and there is adequate con-
trast between the background and the logo. The exam-
ple shown at right illustrates the logo placed on a photo
background with insufficient contrast.
3030
GuidelineOur Services / 1.Creative Design / Branding
31. 31
Dax light :
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
% #1 2 3 4 5 6 7 8 9 0 ? @
Dax Regular :
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
% #1 2 3 4 5 6 7 8 9 0 ? @
Dax Bold :
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
% #1 2 3 4 5 6 7 8 9 0 ? @
ENGLISH TYPEFACE
The consistent use of typography for body copy or text gives all PETROLAT printed and electronic materials a common and
recognizable appearance. No other typefaces may be used on PETROLAT materials.
English Official Typeface for PETROLAT is DAX medium and dax light. it may all be used in upper and lower case.
Arabic Official Typeface for PETROLAT is GE SS Two Light, medium and bold.
These fonts have a modern appearance in its letterforms, with a universal quality that makes it appropriate for many ap-
plications. they can deliver practically any message clearly and efficiently in almost any size.
3131
GuidelineOur Services / 1.Creative Design / Branding
32. 32
ARABIC TYPEFACE
GE SS Unique Light :
# @ ?
GE SS Unique Bold :
# @ ?
DAX BOLD DAX MEDIUM DAX LIGHT
.GE SS UNIQUE LIGHT AND BOLD
3232
GuidelineOur Services / 1.Creative Design / Branding
33. 33
Colors can be an important part of any publication or pres-
entation. it reinforces a company’s image and becomes an
identifiable part of a company identity and brand. colour also
sets a visual tone and used incorrectly may destroy the integ-
rity of a message.
A colour palette has been developed and should be used in all
collateral. To maintain consistency, the colour palette should
not be deviated from.
The colours may be screened to a lighter shade, for instance
when text is placed over them, however, the logos must never
be screened. always use the solid version, or the black and white
or reversed out version.
dark black
PANTONE BLACK C
CMYK 0 C, 0 M, 0 Y, 100 K
RGB 35 R, 31 G, 32 B
RGB HEX 231F20
bright yellow
PANTONE YELLOW C
CMYK 0 C, 0 M, 100 Y, 0 K
RGB 255 R, 242 G, 0 B
RGB HEX FFF200
PRIMARY COLORS
3333
GuidelineOur Services / 1.Creative Design / Branding
34. 34
The secondary color palette is made up of colors that have been
chosen to complement the primary colors.
The secondary colour palette should never dominate over the
primary colour palette.
They are used for design elements and headings or subhead-
ings on company applications such as publications, maps,
media handouts, and PowerPoint presentations. Solid colours
or any screen values may be used.
Bright yellow gold
Pantone 123
CMYK 0 C, 24 M, 94 Y, 0 K
RGB 255 R, 197 G, 38 B
Red
Pantone 1797
CMYK 0 C, 100 M, 99 Y, 4 K
RGB 227 R, 28 G, 35 B
Warm grey beige
Pantone Warm Gray 10
CMYK 0 C, 14 M, 28 Y, 55 K
RGB 138 R, 121 G, 103 B
SECONDARY COLORS
3434
GuidelineOur Services / 1.Creative Design / Branding
35. 35
We used these icons from our daily life, these things are
in everywhere we go.
And as our petrol stations are a compound of many im-
portant places, such as markets, car washing center,
maintenance workshop, etc...
You can find what ever you need in our stations.
PATTERN
3535
GuidelineOur Services / 1.Creative Design / Branding
37. 37
Logo Version
DROM logo is made up from a simple and clear font.
The proper colours used areViolet and Apple Green,Together
these elements form the logo mark and identity.
Formats DROM logo exists only in the formats shown at
here. While backgrounds may vary depending on contrast,
the logo colours themselves must always remain as specified
in these guidelines.
Positive full-colour format – This is the preferred full-colour version of the logo. it can be used on
white or dark backgrounds, or on backgrounds that provide enough contrast to see the logo clearly
and distinctly.
Positive black format – Used on a white or light-coloured background or when printing options are
limited to only black.
White Format – Used on a colour background, black background or full-colour image. Use the white
logo when printing is limited to one colour or when more contrast is needed between the logo
and background.
Reverse Format – logo in enhance bright yellow used on black background, or logo in black on
yellow background, or when more contrast is needed between the logo and background.
Logo Clear Space
Blue Square Is Cap Height
Clean area for Complete Logo Elements
x pixelx pxl x pxl
xpixelxpxlxpxl
Clear Space for the greatest visual impact, always position the
logo within a clear area, free from other text or graphics. This
will ensure legibility and will avoid other graphics being
incorrectly associated with it. ideally, there should be as much
clear space around the logo as possible as illustrated at down.
3737
Logo Clear Space
Blue Square Is Cap Height
Clean area for Complete Logo Elements
x pixelx pxl x pxl
xpixelxpxlxpxl
Clear Space for the greatest visual impact, always position the
logo within a clear area, free from other text or graphics. This
will ensure legibility and will avoid other graphics being
incorrectly associated with it. ideally, there should be as much
clear space around the logo as possible as illustrated at down.
GuidelineOur Services / 1.Creative Design / Branding
38. 38
Minimum Size
Minimum size To ensure optimal reproduction of the logo,
make every effort not to scale it to a size smaller than10mm (or
one ans half inch) wide for print and 80 pixels for web.This does
not include the clear space around it. Some exceptionsmay
apply for merchandising.
* The sizes are not actual
1 cm 80 px
Minimum size for print Minimum size for wep
Myriad Pro Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Z
abcdefghijklmnopqrstuvwxz
0123456789 // !@#$%^&?*()
Myriad Pro Semibold
A B C D E F G H I J K L M N O P Q R S T U V W X Z
abcdefghijklmnopqrstuvwxz
0123456789 // !@#$%^&?*()
Myriad Pro Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Z
abcdefghijklmnopqrstuvwxz
0123456789 // !@#$%^&?*()
The consistent use of typography for body copy or text gives all DROM printed and electronic materials a common and recognizable
appearance. No other typefaces may be used onDROM materials.
English Official Typeface for DROM is MYRIAD PRO light, medium and bold . it may all be used in upper and lower case.
Arabic Official Typeface forDROM is GE SS Light, medium and bold.
These fonts have a modern appearance in its letterforms, with a universal quality that makes it appropriate for many applications.
they can deliver practically any message clearly and efficiently in almost any size.
English Typeface 3838
GE SS Medium
// !@#$٪^&?@()
GE SS Light
// !@#$٪^&?@()
Arabic Typeface
MYRIAD PRO LIGHT, MEDIUM & BOLD
.GE SS LIGHT, MEDIUM & BOLD
GuidelineOur Services / 1.Creative Design / Branding
86. 86
2.
Media
Production
Show
impressively
Our Services
• TV Production.
• TV Commercials.
• Documentary films.
• Interior 3D Designs.
• External 3D Designs.
• 3D Designs (Videos).
• Cartoon Animation.
• 360º Panoramic Virtual Tours
• Professional Photography
• Innovate and record audio ads.
86
88. 8888
MTM Expo
MTM ExpoMTM Expo
MTM Expo
Our Services / 2.Media Production / TV Commercials & Production www.youtube.com/user/wdesignagency
Click Here
Click Here
Click Here
Click Here
112. 112112
a. Project: Playstation 4 launching
b. Task:
• Venue Booking
• Preparing the Venue (Lights, Carpeting & Painting)
• Main Stage installation
• Laser, Smoke & Lighting System installation
• Sound System installation
• P.O.S Materials Printings & Production
• P.O.S Materials installation (Outdoor & Indoor)
• SMS & Email Invitations
• Crowd Management Team
• VIP Dinner
• Gift Items
• Hospitality Kit (Coffee & Cupcake)
• Balloons
c. Location: MIRA Hotel
d. Status: DONE
e. Period: 2 Weeks
Event Video
Our Services / 3.Event Management / Our Events
113. 113113
a. Project: Union of GCC Entrepreneurs
b. Task:
• Creative Design
• Marketing Team
• Printing
• VIP Dinner
• Photography
• Speakers
• Crowd Management Team
c. Location: Ritz-Carlton
d. Status: DONE
e. Period: 2 Weeks
Our Services / 3.Event Management / Our Events
114. 114114
Event Video
a. Project: Al-Janadriyah Festival (M.O.D
Stand & Section)
b. Task:
• Concept Creation “Innovative Idea”
• Creative Design 2D & 3D
• Stand Design & Production
• Full P.O.S Materials (Production & Printing)
• Indoor Installation
• Video, Photography & Retouching
c. Status: DONE
d. Period: 5 Weeks
Our Services / 3.Event Management / Our Events
115. 115115
a. Project: MTM Expo
b. Task:
• Preparing the Venue
• Main Stage installation
• Lighting System installation
• Sound System installation
• Crowd Management Team
• Hospitality Kit (Coffee & Cupcake)
• Creative Design 2D & 3D
• Concept Creation “Innovative Idea”
• Stand Design & Production
• Video, Photography & Retouching
c. Location: Prince Salman Center
d. Status: DONE
e. Period: 1 Week
Event Video
Our Services / 3.Event Management / Our Events
116. 116116
Event Video
a. Project: My Bank Juniors
b. Task:
• Creative Design
• Printing
• Video, Photography, 360 Panoramas
• Full P.O.S Materials (Production & Printing)
• Crowd Management Team
• Lighting System installation
• Main Stage installation
• Hospitality Kit (Coffee & Cupcake)
• Balloons
• Gift Items
c. Location: Riyad Bank
d. Status: DONE
e. Period: 2 Weeks
Our Services / 3.Event Management / Our Events
117. 117117
a. Project 3: The Second Strategy
b. Task:
• Concept Creation “Innovative Idea”
• Creative Design
• Full P.O.S Materials (Production & Printing)
• Indoor Installation
• Gift Items
c. Location: Kingdom Tower / Four Seasons
Hotel
d. Status: DONE
e. Period: 4 Weeks
Our Services / 3.Event Management / Our Events
125. 125125
SOCIAL MEDIA MANAGEMENT
1- Social Media Management Services:
We offer full-service social media management
services. Transform your social media presence
with high-quality content, daily activity, and in-
creasing followers.
2- Social Media Advertising Services:
Our social media advertising services are
proven to accelerate growth. By advertising
through social media, 100% of our clients have
seen results at lower costs than before.
- We create and manage top-performing so-
cial media campaigns for business.
- Your company manages social media net-
works such as Twitter, Facebook, Google Plus
and Instagram on your behalf.
- We use relevant social media marketing strat-
egies to help businesses grow and meet goals.
Our Services / 4.Marketing Communications / Social Media & Online Campaigns
https://www.facebook.com/mtm2015
. | -
+
127. 127127
Mobile Application Developers
The latest mobile devices and applications
are changing the way we communicate, do
business, and access news and entertainment.
Businesses, consumers and programmers have
embraced this innovative medium, making
mobile application developer one of the most
demanded and fastest growing IT career paths.
Mobile developers write programs inside of
a mobile development environment using
the Objective C, C++, C# or Java program-
ming languages. A mobile app developer
chooses the operating system (a.k.a. mobile
platform) they will develop for, such as Goo-
gle’s Android or Apple’s iOS, then learns the
programming languages and software de-
velopment environment for that platform.
Our Services / 4.Marketing Communications / Mobile Application
