In recent years, pre and post release film promotions have become a staple marketing activity for any and every Bollywood film. The cast and crew take to the road to promote their latest venture and they head to every popular nook and cranny of a city to get the word out about their film. The most recent hotspot that has taken Bollywood’s fancy as a popular destination for film promotions is the chain of Reliance Digital Stores. This popular electronics chain has become ‘the’ place to visit for any film charting the route to a multiplex. Credit it to the store’s ubiquitous being, its popularity quotient or the value proposition that dots a hint of conviction in any venture that stands to promote itself under its roof, Reliance Digital stores are all in rave as the hottest new pit stop for film promotions.

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