RJ. Liow, Founder & CEO of award winning AYS is featured in Expert Roundtable along with top Halal Industry Leaders @ World Halal Conference 2014.

1. Food Security & the Global Halal Ecosystem:
Challenges, Issues and the Future
World Halal Forum 2014
RJ. Liow
Founder & CEO of AYS
Your Specialist Partner for International Market Entry, Halal Ecosystem,
Halal Entrepreneurship & MICE

2. Key take outs…
•Key issue: the world is facing a potential crisis in terms of
food security.
•The challenge is to provide world’s growing population with
a sustainable, secure supply of safe, nutritious, and
affordable high-quality food using less land, in the context of
global climate change and declining resources.

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Key take outs…
•With the demand for Halal food increasing worldwide,
the integrity of Halal food is always questioned,
particularly when no unified Halal standard exists in the
market.
•Key initiatives are required to encourage more
investment and innovation, to build efficient and
sustainable Halal ecosystem to support Food Security.

4. About AYS

5. Our Signature Services:
1.International market entry advisory services: export, JV,
acquisitions, contract manufacturing. Specialty markets:
ASEAN, Middle East, Africa, Indian Subcontinent
2.Handholding services on corporate branding & marketing
3.Advisory services on setting up and management of Halal
Ecosystem; Halal Entrepreneurship Learning Program
4.Conferences and Business Matching

6. 6
AYS, Halal Ecosystem practitioner
in Food & Personal Care Products
(72% of Global Halal Economy) CEO of AYS
receiving “Best
Halal Product
Award 2009”
from the former
Prime Minister
of Malaysia

7. ““AnAn excellent book by
RJ. Liow, CEO of AYSRJ. Liow, CEO of AYS
which is fully endorsed by
Halal Industry Development
Corporation, Malaysia.”
Dato’ Seri Mustapa Mohamed
Minister of International Trade &
Industry, Malaysia
Our unique experience in
the Halal New Economy…
a Business Bestseller

9. “Halal Entrepreneurship”
A 3-Stage Learning Program
Stage 1: Primary Stage
Setting Up A Credible Halal Business
Stage 2: Intermediate Stage
Managing A Profitable & World Class Halal
Business
Stage 3: Advance Stage
Effective Marketing Strategies of Halal
Products for Domestic and Global Markets

10. What is Food Security?
“Food security exists when all people, at all times, have
physical and economic access to sufficient, safe and
nutritious food to meet their dietary needs and food
preferences for an active and healthy life.”*
* The Rome Declaration on World Food Security and the World Food Summit Plan of Action 1996,
convened by the United Nations Food and Agriculture Organization

11. Global issues
•The food price spike of 2008 was a warning of what is to
come
•A convergence of factors has made food security one of
the most important global issues.
•An increasing population wants a more varied diet, but is
trying to grow more food on less land with limited access
to water, all the time facing increased costs for fertilizer,
and fuel for storage and transport.

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Top 10 Challenges in Food Securities
1. Rising population
2. Rising incomes, changing diets
3. Falling water due to over pumping groundwater
4. More foodless days
5. Slowing irrigation - Water supply is principal constraint
6. Increasing soil erosion
7. Climate change
8. Melting water reserves
9. Flattening yields
10. Little time to prepare -could be just one poor harvest away.

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Global Harvest Initiative (GHI),

14. The Halal New Economy:
•62% of the Global Halal Economy involve food
•Halal food is 17% of Global Food Industry
•Global Halal Trade: > US$2.3 trillion
•Halal Trade: < 10% of Global Trade

15. Global Market for Halal Products
FMCG sector
Global market for Halal-potential products, 2005**
• The Halal market has
been quantified as the
target market that can
potentially be captured
• Approximately 72% of
these Halal-potential
products are
categorized as fast
moving consumer
goods (FMCG)
• FMCGs in the primary
meat and food sectors
account for 62% of the
market
Does not include Islamic Financial Services. Services involved in final product e.g. certification, logistics, R&D are
included in sectorial values
** Based on sales revenue
*** Halal processed food is taken as 66% of the total based on world Halal meat consumption
**** Only non-alcoholic beverages
Source: Euromonitor reports; FAOSTAT
100% = USD 2.3Trillion
Cosmetic
&
Personal Care

16. Halal New Economy – Driven by 3 main factors
USD 2.3 trillion
Sizeable and
growing Muslim
population
Sizeable and
growing Muslim
population
Growing
economic
development in
Muslim countries
Growing
economic
development in
Muslim countries
Emergence of
potential Halal
markets (China &
India)
Emergence of
potential Halal
markets (China &
India)
Muslim population worldwide
(2010) = 1.8 billion
Forecasted to grow at twice
the rate by 2030 representing
27% of global population
“Between 1990 and 2010, GDP
per capita for Muslims
worldwide has grown at a
Cumulative Annual Growth
Rate (CAGR) of 6.8% (Global
CAGR: 5.0%).”
“Chinese Halal markets is
worth USD2.1 billion and
growing at 10.0% annually.”
Source: Islamic Association of ChinaSource: United Nation and IMFSource: Pew Research Centre

17. The underlying principal for a Muslim diet food
has to be:
•Halal: permissible
•Toyyibban: wholesome: healthy, safe,
nutritious, quality
… which are universal to non-Muslims

18. Food Security & the Halal Ecosystem:
The Future
• Currently the integrity of Halal food is always being
questioned:
• No unified Halal standard exists in the global market
• Need Halal food product traceability system:
• To provide transparency of information on food processing
• To allow customers to be able to track and trace the process
involved in food preparation

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Food Security & the Halal
Ecosystem:
The Future
Implementing traceability system throughout the whole
supply chain require participation in the entire supply
chain – full commitment required.

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Food Security & the Halal Ecosystem:
The Future
•Food safety and nutrition are usually addressed in the
implementation of food standards, which often comprise of
documented details of ingredients and process involved in the food
production.
•This makes Halal food is sought after due to its detailed processing
for healthier (nutrition) and safer (food safety) food products, which
treated the animals as humanely as possible (ethics).
•Nevertheless, in multicultural and multi religious societies, food
ethical standards are rather different.

21. 21
Food Security & the Halal Ecosystem:
The Future
•The authenticity of the Halal certification and its logo due
to many fabricating activities done by irresponsible
manufacturing companies trying to tap into the Halal food
market.
•Key initiatives are required to encourage more investment
and innovation, to build efficient and sustainable Halal
ecosystem to support Food Security.

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For more information on
Halal Ecosystem & Halal
Entrepreneurship:
www.ays.com.my
or google “Liow Ren Jan”
Call us: +603-626 38550
Email us: info@ays.com.my