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Value Chain Canvas Model an Enterprise Architecture Framework

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Value Chain Canvas Model is an Enterprise Architecture Framework based on the Value Chain.

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Value Chain Canvas Model an Enterprise Architecture Framework

  1. 1. VCCM Value Chain Canvas Model12/04/2013René MANDELwww.value-architecture.com
  2. 2. 2AGENDA 1-The top-down approach Overview 2-About the Author 3-Main principles 4-Example 1 : an Airport 5 Example 2 : Offer creation in Retail 6 Example 3 : Service Support ITIL 7 Example 4 : Call for Proposal European Commission 8 The EDA kit tool 9 A panel of applicationsEDA-kit
  3. 3. 31-The Top-down visions• Transformations realisedby the enterprise• How, when, by whichthey are realised• With whichInformationSystems• …Value chainsProcessesApplicationsArchitectureInformation SystemsArchitectureFonctional visionInformation SystemsArchitectureData visionEnterpriseArchitectureValue ChainCanvasModel
  4. 4. 41-The Top-down visionsEnterpriseArchitectureValue ChainCanvas Model
  5. 5. 5Rene MANDEL, after responsibilities with data processing for the Frenchstatistical Institute, carried out many studies of projects of process andinformation systems.René is one of the founders of ORESYS, in 1981,and also one of the initiatorsof the “Club des urbanistes et architectes d’entreprise” (www.urba-ea.org ).He has published several articles on IS “urbanisme”, strategic alignment, ISprojects return on investment, and a book about IT and business strategies:“De la stratégie business aux systèmes d’information, l’entreprise et sonécosystème” Hermès 2006 Paris.Rene is graduate of the Polytechnic School and the Statistics and EconomicAdministration National School.KEY COMPETENCES Creator of method PREMYS ®: design of the planning and the architectureof the information systems Creator of the model of Enterprise Architecture BUSINESS CANVAS®:passage from the business strategy to processes, to IS planning Strategic foresight on Enterprise Architecture, BPM, SOA and newarchitectures Generic functional fields: statistics, decisional-strategy, finance-accountancy, human resources, documentation, data processing-IS realestate, CRM-development of consumer loyalty, supply-chain,communicationEDUCATION Polytechnic school - Paris (1961) National school of the Statistics andthe Economic Administration - Paris(1966)LANGUAGES EnglishPUBLICATIONS-CONFERENCES Strategy business with theinformation systems (Hermes) Articles, white papers Conferences: Planning, EA, BPMMAIN CLIENTS SNCF, AEROPORTS DE PARIS, Gaz de France, INSEE, UNEDIC, ANPE French and european ministriesand administrations Banks, insurances, distribution2-René Mandel Founder of ORESYSClub Urba-EA Vice President
  6. 6. 6René Mandel Founder of ORESYSClub Urba-EA Vice PresidentROFESSIONNAL PUBLICATIONS« Practices of the planning of the information systems in enterprise » : Publibook 2003 (Participation in the work)« Planning of IS governorship with the projects» : Dunod 2006 (Participation in the work)« From the Strategy Business to the Information systems » Hermès 2006 (author)
  7. 7. 73-VCCM : Main principles An ecosystem field• The enterprise cooperate with partners to realize all sorts oftransformations» Material operations» Transport (supply chain,…)» Immaterial value chains (financial, insurance, product design,advertising,…)• The ecosystem boundaries (virtual borders) are fixed byinvariable facts» Cycles of events (product life cycle, project cycle, life events asbirth,…) in the real world or a virtual world ( concept changes,regulation evolutions )» Succession of events in an journey (traveler, consumer, user, freight,road traffic,…) Value chains begin and end with events• Events initiate the transformations• And the result is delivered by event
  8. 8. 83.1-A few « universes » of transformation Most transformations realized are simple tosummarize Some deal with only one cycle or journey :• Travel, life cycle, … Others link two cycles or journey• Sender-consignee, needs-projects,… An “universe” illustrate one transformation Between borders of the ecosystem (or internal borders) The value chains link the different steps oftransformation
  9. 9. 93.2-Case of a mono-boarder universe Please abstract now organization structures andboundaries, processes, information systems,…
  10. 10. 103.3 Three levels of value chain A few steps of transformation, symbolized by « levels » ofthe value chain, a minima 3 levels :» Proximity level» Integration level» Resource provider levelProximity levelIntegrator levelRessourceProvider levelEvent EventEvent Event Event Event EventEvent
  11. 11. 113.4 A few « operators » in each level Operators are autonym and stable parts of the Enterprise orof its partners
  12. 12. 123.5 The Polygon of facts At a macro level the enterprise ecosystem realizefew transformations, connected with a few externalfacts and eventsThe « MANDEL Polygon »Real or virtual cyclesynergies betweencycles
  13. 13. 134.1 Example 1 : An Airport The passenger journey
  14. 14. 144.2 Example 1 : An Airport ecosystem The plane course
  15. 15. 155 Example 2 : Offer creation in Retail An immaterial universe with 2 boarders
  16. 16. 166 Example 3 : Service Support ITIL16Service OperatorIntegratorIncident Resolution ChangeClosure InformationService DeskConfiguration ManagementIncident ManagementProblem Management Change ManagementService Support UniverseLocal Resource ResourceInitial Support
  17. 17. 17ITFinancialScientificLogisticsResearcharea 27 Example 4 Call for ProposalLogisticsSub-contractors(experts)IntegratorDIGIT (Portaloperator)? Sub-contractors(REA? EPSS)?Operational integrationCustomer RelationshipProposalsubmissionEligibilityRedressrequestResearcharea 1Sub-contractors(REA, ESS?)Call forproposalsBudget – PFM integrationScientificevaluationEthical reviewOperator?Operators ?IntegratorMulti-canal exchanges?Elements fornegotiationElements forhearingsREA ?RDGs?RDGs?Security scrutiny
  18. 18. 18Conclusion This model addresses the Business Based on invariants Facts initiate transformations and value chains Describe the “battlefield” not the battle A multidimensional LEGO Easy to build and to imagine scenario Change the boundaries of the enterprise Extend the transformation to the beginning or the end ofthe cycle Jump to the news borders
  19. 19. 19Value Chain Canvas Model : 4 DimensionsSeveraluniverses oftransformationDifferent Layers forthe Value ChainComponents(polymorphism)Value Chain Levels: proximity,integration, resourcesSuppliers and Industrial SystemOperatorsOperatorOperatorEventsorganizedin cycle,course,journey
  20. 20. 209 - Credentials in Business Canvas ModelUtilities Retail TransportPublic SectorBank/ Insurance
  21. 21. 219 - ContactAbout VCCMhttp://www.value-architecture.com/p/vccm-value-chain-canvas-model.htmlContact rene.mandel@oresys.frhttp://www.linkedin.com/in/renemandel