ET13 - Copenhague localhood UK

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Intervention réalisée lors des 13èmes Rencontres Nationales du etourisme, à Pau, les 17 et 18 octobre 2017. #ET13

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ET13 - Copenhague localhood UK

  1. 1. Wonderful Copenhagen : Localhood ! @visitcopenhagen #ET13QR
  2. 2. /ˈləʋk(ə)l hʋd/ noun inviting and inclusive essence of that which makes us globally special and locally united
  3. 3. THE MISSION OF WONDERFUL COPENHAGEN IS TO…
  4. 4. THREE SIMPLE POINTS
  5. 5. 1 WE SHOULD ABANDON INSIDE-OUT THINKING ALONG WITH ”TOURISM MARKETING”
  6. 6. THE CAMPAIGN
  7. 7. THE CONSUMER
  8. 8. 2 OVERTOURISM IS A THING…
  9. 9. 2 … BUT IT CAN BE COUNTERED WITH A LOCALHOOD MINDSET
  10. 10. 3 SHARABILITY IS GREAT NEWS FOR DIGITAL MARKETING
  11. 11. LOCALS ARE THE DESTINATION FROM MARKETING TO ENABLING GLOBAL URBAN TRAVELERS 8ROADSIGNS TO A NEW BEGINNING
  12. 12. 57% COME TO EXPERIENCE THE ATMOSPHERE OF COPENHAGEN!
  13. 13. TOURISTS ARE A UNIQUE SPECIES
  14. 14. TOURISTS ARE ALL KINDS OF HUMAN
  15. 15. THE FEAR OF BEING A TOURIST!
  16. 16. 0 1 1 1 5 6 2 1 7 8 3 1 2 1 5 1 8 7 0 1 6 5 6 1 4 5 6 1 8 7 9 1 . . BEDNIGHTS 2016 COPENHAGEN CAPITAL REGION SOURCE: STATISTICS DENMARK
  17. 17. SOCIETY CITIZENGUEST 49+ BILLION DKK OUR 2020 GOALS
  18. 18. SO WHAT THE F*&K DOES LOCALHOOD MEAN IN PLAIN WORDS?
  19. 19. PHOTO: URSULA BACH LOCALHOOD IS /SUSTAINABLITY /LIVEABILITY /DESIGNED FOR LIFE / WHAT WE SHARE / THE WHY AND THE HOW / A GLOBAL AGENDA
  20. 20. HOW IS DIGITAL MARKETING DONE? JOIN ME FOR THE #??DIGITAL TACTICS SESSION??# TIME: #??# PLACE: #??#
  21. 21. THANK YOU! BJARKE HJORTH BJH@WOCO.DK M: +4523430730

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