Today's challenges are interconnected just like in biology an ecosystem embraces multiple elements to keep adjusting. Community building business model is the opportunity to think with a systemic approach. In this workshop I explain how systemic approach has been adopted in the team. Also I introduce the three mindsets derived from archetypes, along with the interdisciplinary work inspired by Carolina’s (https://www.linkedin.com/in/carolinaj... ) approach. As result we navigated our understanding to research the ecosystem needs. In the UX research strategy we applied a ‘Customer Journey Mapping’ exercise that helped to align the team towards co-creation and inclusiveness. Finally, this tool contextualize how to interact with different actors and the communities in the ecosystem. Social Media: Twitter: https://twitter.com/RenzoDan5 LinkedIn: https://www.linkedin.com/in/renzodand... Medium: https://medium.com/@renzodandrea

2. Today’s Agenda:
Platform Ecosystem strategies, why and how they
matter
Cobiom Platform case: journey of platform creation
for sustainability transformation.
How User Experience research drives culture:
alignment, leadership and diversity
Customer Journey Mapping tool to unlock
collaborative ideation
Design questions’ roadmap for platform
ecosystem design

3. Setting the common ground...
#1 Business serving social systems & not other way around
#2 User research as a trigger for organization design and
systemic approach
#3 From building products & services to building communities

4. Source: Gerrie Smits: https://www.linkedin.com/pulse/how-do-business-age-alignment-gerrie-smits/

5. from users & consumers
to
participants & members

7. from sharing economy
to
ecosystem economy

8. Source: John Hegel - The big shift in Business Models

9. Understand what it takes to face systemic opportunities...
Communities Platform
Ecosystem
...to harness the potential of community building business models
Zoom in & out to align
with society’s need
‘Continuously
organising’
Multi-layers of user experience
research to empower an
ecosystem narrative

10. Some examples...

14. Source: https://stateofstartups2019.firstround.com/

16. COBIOM - 16

17. COBIOM - 17
NO ONE can solve these burning challenges
of the EXPONENTIAL AGE alone.
But a SWARM of EXPERTS can!

18. Selected experts on our platform
COBIOM - 18

19. > exponential, self-organised
solution finding in the crowd
> knowledge arises where
information clashes
> cutting edge technology
drives interaction and
retention
> integrates research on
commons and cognitive
science
COBIOM - 19
CHALLENGE
CONTRADICTION
ADDITION
ANALOGY

20. > curated open communities
> exponential knowledge growth
> verbal and visual co-creation
> tracking of ideation by the curator
> attribution for IP tracking
> reputation and reward tokens to
share revenue and
pay for internal
services
COBIOM - 20

21. COBIOM - 21

22. COBIOM - 22

23. COBIOM - 23COBIOM - 23

24. COBIOM - 24

25. PROJECTS ADAPT TO THE
DEVELOPMENTAL STAGE OF
THE CLIENT
The company is well
advanced with efforts to
become sustainable but
has some individual
challenges to crack.The company executives just
defined sustainability as a key
priority to growth but don’t
have resources in place to
develop the required solutions
to become a sustainable,
future-ready business.
The company is well
advanced with efforts
to become sustainable
but has some
individual challenges
to crack.
The company has
transformed into a
regenerative business
and invests into
responsible innovation to
conquer new markets;
with cutting-edge
Swarm Innovation the
companies future
technologies become a
benchmark for the
industry.
Company
Transformation
Curve
The company has high
sustainability
standards and wants
to transform
completely into a
future-ready
regeneratie business.
COBIOM - 25

26. WE KNOW COMPANIES FACE CHALLENGES IN THE
TRANSFORMATION
Not enough manpower
& knowledgeNo access to the right
solutions
Sustainability and
Innovation are not
priorities

27. COBIOM - 27

28. from intention to implementation
managed by our PMO
COBIOM - 28

29. COBIOM - 29
We believe in radical cooperation, open data, sustainable development, and our responsibility for a livable
future of people and planet. And we make the value created by the network available to the cocreators.

30. COBIOM - 30

31. COBIOM - 31

32. COBIOM - 32

33. COBIOM - 33

34. COBIOM - 34

35. COBIOM - 35
While others compete for the top,
we prepare the ground for the future to grow on.
Find the manifesto on
Feedback welcome!

36. www.cobiom.com
contact@cobiom.com
Berlin | Düsseldorf | Atlanta
Swarm Innovation
for the Sustainability Decade

37. (UX
Research)
How user experience research drives culture

38. Journey of Internal Ecosystem design
Mission
Outcome
Team Charter Canvas
Mission statement
.
Vision
Outcome
Focus on what
challenges the
service platform could
impact X industries
ecosystem
Mapping Ecosystem
Outcome
Prioritizing the
categories in
exploration phase.
Specific actions to
identify:Clients
(Companies),Providers
Partners.
Customer Journey Mapping
Outcome
Streamline the
network’s resources
towards specific,
potential area of
success (paint points
and challenges it could
best solve)

39. Journey of Internal Ecosystem design
Mission
Outcome
Team Charter Canvas
Mission statement
.
Vision
Outcome
Focus on what
challenges the
service platform could
impact X industries
ecosystem
Mapping Ecosystem
Outcome
Prioritizing the
categories in
exploration phase.
Specific actions to
identify:Clients
(Companies),Providers
Partners.
Customer Journey Mapping
Outcome
Streamline the
network’s resources
towards specific,
potential area of
success (paint points
and doable challenges)

40. From user + desk research to archetypes as mindsets

41. From user + desk research to archetypes as mindsets

45. User Experience Research & Ecosystem Design: toolkit & resources
Platform Design Toolkit TeamService Innovation Handbook - Lucy Kimbell

47. Lessons learned and recommendations
Embrace platform ecosystem is more about ‘continuously organizing’ than
‘organization’
Community strategies thrive on deeper understanding of value co-creation
User research is the building block for internal alignment and focus
Photo by Ivan Bandura on Unsplash

48. Open discussion to co-create questions
On UX research, culture within platforms, creation of communities and ecosystem design.
For example…
….How would you apply or set in alignment in your platform ecosystem concept?

49. “The common theme is obvious. It is the idea that we can no
longer afford to see people only as ‘consumers’ or ‘workers’
or ‘owners’ or ‘voters’, but rather, first and foremost as
citizens: members-of, and contributors-to a community & a
society’’
Alastair Parvin

50. If you have any more questions, feedback please get in touch….
Renzo D’Andrea - info@changetheriver.org
www.changetheriver.org
@RenzoDan

51. Questions Roadmap - 1
What are the emerging contexts, conditions and risks in which new business models
are shaped?
What would your top three-five principle be to embrace ecosystem management?
Who is allowed on the platform? What behaviours are rewarded? How are disputes
between participants handled? (Governance)
How can you enable people to create value (and make money) with each other, not at
the expense of each other?( Governance)
What new tools and processes will managers now need to enable broader
coordination and keep progress on track? (Collaboration)