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David Bell
Executive Creative Director - MercerBell
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
3. Be a
creative
sponge
Never stop
feeding your mind
www.directnewideas.com
www.	
  creativity-online.com
4. Look beyond your screens
for inspiration
How to be a great Art Director or Designer
Look up for
inspiration
This old sign is still live
today on Sydney’s busiest
shopping mall.
And look
down for
inspiration
Look
inside for
inspiration
5. Inspiration
is all around
you
Write it down,
sketch it,
snap or scan it
6.Always
have the
product on
your desk
How to be a great Art Director or Designer
7.Ever wondered why
artists have so
many different
brushes?
Free your thinking.
If you get stuck,
then work with a
different pen
This is
awesome
This is tricky
This is shit
I’m shit
This might be
8 . S i m p l e i s a l w a y s b e s t .
8 . S i m p l e i s a l w a y s b e s t .
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
And don’t fear white space
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
If the idea has
an unreal twist,
use illustration
to help bring it
to life
How to be a great Art Director or Designer
How to be a great Art Director or Designer
12. Reflect
your ideas
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
13. Is
there an
idea in
the logo?
How to be a great Art Director or Designer
How to be a great Art Director or Designer
Or on the
bottle?
How to be a great Art Director or Designer
How to be a great Art Director or Designer
14. Visualise
the benefit
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
15. A quick and easy
way to grab attention
Flip the image
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
16. Maintain
eye contact
Sharbat Gula was the subject of Steve McCurry's "Afghan Girl."
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
Alberto Korda
Havana 5 March 1960
18. Select your shots carefully
How to be a great Art Director or Designer
And crop
with care
How to be a great Art Director or Designer
19.Avoid
visual
cliches
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
The exception
Versatility
How to be a great Art Director or Designer
How to be a great Art Director or Designer
The exception
Family
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
The exception
20 more visual cliches to avoid
20. Opposites always
attract attention
Helvetica
How to be a great Art Director or Designer
How to be a great Art Director or Designer
21.Grids
are good
The Golden
Section and
the theory of
composition
1505
2014
How to be a great Art Director or Designer
How to be a great Art Director or Designer
22.Designing by
the rule of thirds
How to be a great Art Director or Designer
How to be a great Art Director or Designer
23.“If it looks right,
it is right”Mr. Robert Waters
My High School Art Teacher
Try another view
	
  
How to be a great Art Director or Designer
How to be a great Art Director or Designer
goodtypography.tumblr.com/archive#
How to be a great Art Director or Designer
25.Use visual type
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
26.Don’t annoy
your Copywriter
(or the reader)
If your poor design
reduces readability,
then expect the
worst to happen.
How to be a great Art Director or Designer
www.stcsig.org/mgt/docs/readability-kiss.pdf
27. When to let
the headline
do the talking
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
28. Colour
The Art
Director’s
secret weapon
desire
How to be a great Art Director or Designer
motion
How to be a great Art Director or Designer
emotion
How to be a great Art Director or Designer
How to be a great Art Director or Designer
29. Simple ideas
in living colour
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
30.Take
the time
to learn
origami
www.adsoftheworld.com/media/dm/cocacola_fm_magazine_amplifier
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
How to be a great Art Director or Designer
32.What to show Don
1. Be on time. Be enthusiastic, positive and be yourself.
Visit Don’s site and have three questions to ask him about the job.
2. Begin with a great idea.
And end with an even better one.
3. Turn good ideas, into great campaigns.
4. BE BRUTAL:
Three great ideas, always beats
thirty three average ones.
5. Remember you’re an Art Director,
so presentation is extremely important
Portfolio Vs iBook Vs iPad?
(Don was a copywriter,
so always consider your
audience carefully)
6. Show a wide range of work across multiple channels,
products and brands
7. Always adapt your book for your audience and rehearse
your presentation.
8. Show at least one fully Art Directed campaign.
9. Talk about your creative interests
outside of advertising.
10. Listen carefully to all the feedback and
act on the advice that feels right for you.
33. Only
work with
the best
How to be a great Art Director or Designer
David Bell
Executive Creative Director - MercerBell
www.slideshare.net/Reosurfer/33-things-i-know-about-art-direction
See the first
‘33 things...’
presentation on
slideshare.

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