Asian Mobile Data and the Wireless Broadband Market

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Asian Mobile Data and the Wireless Broadband Market
Published on May 2010

Report Summary

Mobile data services in AsiaWith some 2.1 billion Asians using mobile phones going into 2010, the region's mobile markets offer huge
potential for mobile data services.
The growth of wireless Internet in Asia is being driven by competition in the market place and by the advent of 3G and 3.5G services.
Market competition has been driving handset prices and airtime tariffs downward, thus opening up mobile services to wider adoption.
The rate of adoption of wireless Internet has started to rise with the overall increase in mobile penetration together with networks
being progressively upgraded to next generation platforms. While 3G licensing and the ongoing launch of 3G services in Asia has
certainly been promoting the growth of wireless data services, 3G has also been providing opportunities for both wireless access and
content providers in domestic markets. In South Asia, particularly, more people own a mobile phone than a PC, giving the delivery of
mobile data services huge potential there.
Mobile data is not a new phenomenon in Asia. Regional public networks based on Mobitex technology were established in Singapore,
Indonesia and South Korea. Another form of mobile data, the DataTAC network, was made available in Hong Kong, Malaysia,
Singapore and Thailand, with network trials in South Korea, Japan and China. The DataTAC networks established in Asia were more
extensive than the corresponding networks in either Europe or the US.
An example of widespread adoption of a particular mobile data service has been the SMS capability of GSM and other digital cellular
technologies. SMS, which allows the sending and receiving of basic text messages, became very popular throughout Asia, with
remarkable growth being experienced in the Philippines and Malaysia, as well as in China.
The business plans of the majority of mobile operators have been built on the assumption that the key to further revenue growth lies
in the ability to offer more Value-Added Services (VAS) and, in particular, access to the Internet. A number of technologies are
competing for the region's mobile Internet market. In Singapore, Hong Kong, South Korea, and a number of other countries, in an
effort to chase this market, offerings based on the Wireless Application Protocol (WAP) standard were tried. Apart from South Korea,
however, WAP failed to claim any significant share of the market.
In Japan, by contrast, NTT DoCoMo launched its i-Mode service and its two rivals ' SoftBank and KDDI - launched their own versions
of i-Mode with dramatic success, with over 80% of mobile subscribers in Japan logging on from a mobile using one of these platforms.
In fact, mobile subscribers (93 million) accessing the Internet almost equal the fixed line users (94 million). Another system that has
supported mobile data, the GPRS, grew out of GSM. Labelled as a 2.5G technology, it has been adopted in a significant number of
Asian markets.
The widespread adoption of HSDPA, a new generation (3.5G) mobile telephone protocol, is also noted throughout Asia. It is an
evolution of the Wideband WCDMA 3G standard, designed to increase the available data rate by a factor of 5 or more. In effect, it
extends the capabilities of WCDMA in the same way that EV-DO extended CDMA 2000, allowing higher data capacity (up to
14.4Mb/s). SK Telecom launched a commercial HSDPA network in 25 major cities in South Korea in 2006, offering customers what it
claimed was the world's first commercial HSDPA-enabled mobile handset. This was followed by SmarTone-Vodafone launching a
system in Hong Kong in 2006, providing a data speed of 1.8Mb/s. Others have quickly followed.
KTF began rolling out an upgraded HSUPA network in 2007, for faster data transmission to attract more users of 3G mobile services.
HSUPA supports upload data rates of up to 5.76Mb/s, which is 15 times faster than HSDPA, which itself is an advancement of 3G
wireless technology. KTF launched high-speed uplink packet access, or HSUPA, in five major cities, including the capital Seoul.
Japan's four main mobile operators, NTT DoCoMo, KDDI (au), Softbank Mobile and eMobile ' plan to invest up to ¥1 trillion ($10
billion) into so-called '3.9G' mobile services, offering end users the prospect of even better and faster options than they have today.
Known as 3.9G in Japan, the new networks will use frequencies in the 2,010-2,025MHz range for LTE technology. 3.9G performance
is roughly comparable with fibre-optic networks and from 2010 a number of domestic carriers intend to utilise their existing 3G
infrastructure, on which the providers spent ¥ 5 trillion, to keep 3.9G rollout costs to a minimum.

Asian Mobile Data and the Wireless Broadband Market Page 1/13


Asia ' WCDMA 3G subscribers by market ' 2009
Country | Subscribers | (million) |
Armenia | 0.01 |
Brunei | 0.15 |
Cambodia | 0.45 |
Georgia | 0.95 |
Hong Kong | 3.75 |
Indonesia | 12.00 |
Japan | 106.17 |
Laos | 0.04 |
Macau | 0.61 |
Malaysia | 5.30 |
Mongolia | 0.02 |
Myanmar | 0.01 |
North Korea | 0.10 |
Philippines | 3.20 |
Singapore | 3.15 |
South Korea | 25.60 |
Taiwan | 12.50 |
Tajikistan | 0.20 |
Uzbekistan | 0.30 |
Total | 174.51 |

Wireless broadband in AsiaAfter a somewhat tentative start, wireless broadband access in its various forms is starting to take hold in
Asia. This has seen a flurry of activity as operators rush to acquire the necessary frequency licences. The sector had earlier
experienced problems involving unreliable equipment and network design faults. These have become things of the past.
The challenge still facing the industry, however, is to establish viable business models that allow wireless to compete with the more
established service offerings - DSL and cable modem platforms in the case of fixed wireless broadband and next generation mobile
telephony platforms in the case of mobile wireless broadband.
Wireless broadband systems are expected to eventually become a key feature of the broadband access landscape across Asia. Apart
from WiFi and WiMAX platforms, wireless technologies include LMDS and MMDS.
For some years now, despite high equipment prices and security issues inhibiting adoption, wireless broadband services have been
appearing in a piecemeal fashion across the region, notably in airport lounges, transport hubs and hotels, particularly offering mobile
travellers immediate broadband connectivity.
As with other high technology services, it is the developed economies that have led the way in this segment of the telecom market in
Asia. At the same time, however, wireless broadband technologies are certain to prove increasingly popular in the developing markets
as they offer a powerful means of by-passing the incumbent's infrastructure, especially the 'last mile' and also accessing customers
where the incumbent's infrastructure finds it difficult. These possibilities will become even more attractive as the cost of equipment
falls with more roll-outs occurring and the market demand volume rising. This pattern has already started to emerge.
While there has been some activity in the providing of WiMAX networks, the real test will be the advent of mobile WiMAX. The initial
roll-out of mobile WiMAX in Asia has begun but it has been a cautious start. The technology continues to be strongly supported at this
stage of its development. The big question is whether it will become a mass market platform or simply satisfy a niche market need.
It should be noted that gathering statistics for broadband subscribers in Asia has become difficult with the advent of wireless services
and hotspots. One phenomenon that makes it difficult is the practice of service 'bundling' by operators. Korea Telecom, for example,
had a large number of WiFi subscribers, approximately two-thirds of whom were 'bundled' as subscribers on the operator's DSL
service.
Market highlights:
With some 2.1 billion Asians using mobile phones going into 2010, the region's mobile markets offer huge potential for mobile data
services.
The growth of wireless Internet in Asia is being driven by competition in the market place and by the advent of 3G and 3.5G services.



Market competition has been driving handset prices and airtime tariffs downward, thus opening up mobile services to wider adoption.
In South Asia more people own a mobile phone than a PC, giving the delivery of mobile data services huge potential there.
The business plans of the majority of mobile operators have been built on the assumption that the key to further revenue growth lies
in the ability to offer more Value-Added Services (VAS) and, in particular, access to the Internet
The widespread adoption of HSDPA, a new generation (3.5G) mobile telephone protocol, is also noted throughout Asia. It is an
evolution of the Wideband WCDMA 3G standard, designed to increase the available data rate by a factor of 5 or more.
KTF began rolling out an upgraded HSUPA network in 2007, for faster data transmission to attract more users of 3G mobile services.
HSUPA supports upload data rates of up to 5.76Mb/s, which is 15 times faster than HSDPA.
After a somewhat tentative start, wireless broadband access in its various forms is starting to take hold in Asia. The challenge still
facing the industry, however, is to establish viable business models that allow wireless to compete with the more established service
offerings - DSL and cable modem platforms in the case of fixed wireless broadband and next generation mobile telephony platforms
in the case of mobile wireless broadband.The countries covered in this report include: Afghanistan, Armenia, Azerbaijan, Bangladesh,
Bhutan, Cambodia, China, Georgia, Hong Kong, India, Indonesia, Japan, Kazakhstan, Laos, Macau, Malaysia, Maldives, Mongolia,
Nepal, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Tajikistan, Thailand, Uzbekistan, Vietnam.
Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Content

1. Afghanistan
1.1 Mobile Data
1.1.1 Mobile banking
1.2 Wireless Broadband
1.2.1 Third Generation (3G)
1.2.2 Internet Cafes
2. Armenia
2.1 Mobile data
2.1.1 ArmenTel (ArmGSM)
2.1.2 K-Telecom (VivaCell)
2.2.1 WiMAX
3. Azerbaijan
3.1.1 WiMAX
3.1.2 Wireless Infrastructure
4. Bangladesh
4.1 Mobile data services
4.1.1 Mobile broadband
4.2 Wireless broadband
4.2.1 WiMAX licences
5. Bhutan
5.1 Overview
5.2 Mobile data
5.3 Third Generation (3G) mobile
5.4.1 Samden Tech
6. Cambodia



6.1 Mobile data operators
6.1.1 Cambodia GSM (MobiTel)
6.1.2 TMIC
6.1.3 CadComms
6.1.4 GT-Tell
6.1.5 Smart Mobile (Latelz)
6.1.6 VimpelCom
7. China
7.1.1 Mobile data statistics
7.1.2 Short Message Service (SMS)
7.1.3 Wireless Application Protocol (WAP)
7.1.4 Multimedia Messaging Service (MMS)
7.1.5 Push-to-Talk (PTT)
7.2 Mobile TV
7.2.1 Overview
7.2.2 Market Size
7.2.3 Mobile TV Standards
7.2.4 Next Steps
7.3 Mobile applications
7.3.1 Market overview
7.3.2 M-commerce
7.3.3 M-payment
7.3.4 Mobile gaming
7.3.5 Instant Message (IM) search services
7.3.6 Ringtones
7.3.7 Mobile Music
7.3.8 Mobile Internet
7.3.9 Applications entering the market
7.4 3G mobile
7.4.1 Overview
7.4.2 3G Licences
7.4.3 3G Investments
7.4.4 3G forecasts for China
7.5 3G Technologies
7.5.1 TD-SCDMA
7.5.2 WCDMA
7.5.3 CDMA2000
7.6 Fourth Generation (4G) mobile
7.7.1 Wireless Local Area Networks (WLANs)
7.7.2 WiFi
7.7.3 World Interoperability for Microwave Access (WiMAX)
7.7.4 Multi-carrier Wireless Internet Local Loop (McWiLL)
7.7.5 WAPI
7.7.6 Wireless Local Loop (WLL)
7.7.7 Broadband Fixed Wireless Access (BFWA)/Local Multipoint Distribution Service (LMDS)
7.7.8 Broadband via satellite
8. Georgia
8.1 3G mobile



8.1.1 Spectrum auctions
8.1.2 Geocell
8.1.3 MagtiCom
8.1.4 Mobitel
8.2.1 WiMAX
9. Hong Kong
9.1.3 Multimedia Message Service (MMS)
9.1.4 High-Speed Circuit-Switched Data (HSCSD)
9.1.5 General Packet Radio Service (GPRS)
9.1.6 Enhanced Data for GSM Evolution (EDGE)
9.1.7 High-Speed Downlink Packet Access (HSDPA)
9.1.8 CDMA2000
9.2 3G mobile
9.2.1 3G licensing
9.2.2 3G launches
9.3 4G
9.4 Mobile content and applications
9.4.1 Mobile TV
9.4.2 Mobile content access
9.4.3 Mobile music
9.5 Wireless Internet
9.5.1 Free WiFi on Hong Kong buses
10. India
10.1.5 Push-to-Talk over Cellular (PoC)
10.1.6 Binary Runtime Environment for Wireless (BREW)
10.1.8 Mobile entertainment
10.1.9 i-mode
10.1.10 BlackBerry
10.1.11 Mobile TV
10.2 Mobile content
10.2.1 Gaming
10.2.2 Mobile payments
10.2.3 Advertising and Marketing
10.3.1 WiMAX
10.4 Satellite broadband
10.4.1 DirecPC
10.4.2 Bharti Broadband Networks
10.4.3 Reliance broadband network
11. Indonesia



11.1.3 Mobile TV
11.1.4 BlackBerry
11.1.5 Mobile advertising
11.1.6 Other services
11.2 PT Telkomsel 3G services
11.2.1 Development of products and services
11.3 PT Indosat 3G services
11.4.1 Background
11.4.2 WiMAX
11.4.3 Internet via satellite
12. Japan
12.1 Mobile services
12.1.1 Market background
12.2 Mobile Internet
12.2.1 NTT DoCoMo's i-mode
12.2.2 KDDI's EZweb
12.3 Mobile content
12.3.1 Global Positioning System (GPS)
12.3.2 M-commerce/m-cash
12.3.4 Mobile advertising
12.3.5 Mobile TV and radio
12.3.6 Mobile ringtone and music downloads
12.4.1 Earthquake alerts
12.4.2 Personal trainer
12.4.3 QR code readers
12.4.4 Environmental sensors
12.5.1 Wireless LAN (WLAN)
12.5.2 World Interoperability for Microwave Access (WiMAX)
12.5.3 Broadband Internet via satellite
13. Kazakhstan
13.1 Mobile Data
13.1.1 GSM-Kazakhstan (K'Cell)
13.1.2 Kar-Tel (K-Mobile)
14. Laos
14.2 Worldwide Interoperability for Microwave Access (WiMAX)
15. Macau
15.1 Overview of Macau's mobile market
15.2 CTM
15.3 Hutchison Telecom Macau
16. Malaysia
16.1.1 Short Message Services (SMS)



16.1.5 InterReach Unison
16.1.6 Mobile TV / Video-on-Demand (VoD)
16.2.1 Gaming
16.2.2 M-commerce (micropayments)
16.2.3 Blogging
16.2.4 Inflight services
16.3.1 Background development
16.3.2 WiMAX: 2.3GHz licences
16.3.3 WiMAX: other developments
16.3.4 Asiaspace
16.3.5 Green Packet / Packet One
16.3.6 REDtone
16.3.7 YTL-E
17. Maldives
17.1.1 Dhiraagu (DhiMobile)
17.1.2 Wataniya Telecom
17.2.1 WiMAX
17.2.2 Satellite Internet
18. Mongolia
18.1 Mobile Data and Wireless Broadband operators
18.1.1 MobiCom
18.1.2 SkyTel
18.1.3 Ulusnet
19. Nepal
19.1 Mobile data and wireless broadband operators
19.1.1 Nepal Telecom
19.1.2 Spice Nepal Pvt Ltd (SNPL)
20. Pakistan
20.1.3 Mobile TV
20.1.4 M-commerce
20.2.1 WiMAX
20.2.2 Internet via satellite
21. Philippines
21.1.5 Enhanced Data Rates for GSM Evolution (EDGE)



21.1.6 Mobile TV
21.1.7 Instant Messaging (IM)
21.1.8 BlackBerry
21.2.1 Mobile tracking
21.2.2 M-commerce
21.3.2 WiFi
21.3.3 WiMAX
22. Singapore
22.1 Mobile Networks
22.1.1 3G mobile
22.1.2 High-Speed Downlink Packet Access (HSDPA)
22.1.3 Long-term Evolution (LTE)
22.2.1 Short Messaging Service (SMS)
22.2.2 Payment systems
22.2.3 Smartphones
22.3.1 Development activity
22.3.2 Developments in 2009
22.3.3 Self-regulation of content
22.3.4 Mobile TV
22.4.1 Wireless broadband statistics
22.4.2 The Wireless@SG initiative
23. South Korea
23.1 Mobile Networks
23.1.1 3G mobile in South Korea
23.1.2 Fourth Generation (4G) mobile in South Korea
23.1.3 Mobile Virtual Network Operators (MVNOs)
23.2.2 Short message service (SMS)
23.2.5 Push-to-Talk (PTT)
23.2.6 Mobile TV broadcasting / Digital Multimedia Broadcasting (DMB)
23.3.1 Overview
23.3.2 A Mobile Life
23.3.3 Mobile Video-on-Demand (mobile VoD)
23.3.4 Position location system / Global Positioning Systems (GPS)
23.3.5 Automobile telematics
23.3.6 M-commerce / m-payment
23.3.7 Mobile banking (m-banking)
23.3.8 Mobile money
23.3.9 Mobile government (m-government)
23.3.10 M-magazines



23.3.11 M-Big Macs
23.3.12 M- Movies
23.3.13 Apps Stores
23.4.1 Wireless Local Area Network (WLAN) / Wireless Fidelity (WiFi)
23.4.2 Broadband Wireless Local Loop (B-WLL)
23.4.3 Wireless Broadband (WiBro)
23.4.4 WiMAX
23.4.5 Broadband via satellite
23.4.6 Wireless mesh networks
24. Sri Lanka
24.1 Major operators mobile data products and services
24.1.1 Dialog Telekom (MTN)
24.1.2 Mobitel
24.1.3 Tigo (formerly Celltel Lanka)
24.2 3G mobile
24.2.1 Dialog Telekom 3G
24.2.2 Mobitel 3G
24.2.3 Bharti Airtel 3G
24.3 Wireless broadband / WiMAX
25. Taiwan
25.1 Mobile data
25.1.1 SMS message volume, WAP and GPRS subscribers
25.1.2 Mobile Internet
25.1.3 Mobile TV
25.1.4 Mobile value-added services
25.2 Wireless broadband - WiMAX
25.2.1 Background
25.2.2 Licensing
25.2.3 Network rollouts
25.2.4 WiMAX roaming
26. Tajikistan
26.1 Mobile Data
26.1.1 Indigo Tajikistan
26.2.1 WiMAX
27. Thailand
27.1.1 Overview
27.1.4 Global Positioning System (GPS) service
27.2.1 Mobile music
27.2.2 Mobile TV
27.2.3 Gaming
27.3 Wireless Internet
27.3.1 Early wireless Internet access services
27.3.2 WiFi



27.3.3 WiMAX
28. Uzbekistan
28.1 Mobile Data
28.1.1 Unitel
28.1.2 UCell
28.2.1 WiMAX
29. Vietnam
29.1.3 Instant messaging (IM)
29.2.1 Games
29.2.2 Mobile TV
30. Glossary of Abbreviations
Table 1 ' Bhutan's B-Mobile 3G subscribers ' 2008 - 2009
Table 2 ' Mobile data revenues ' top three countries worldwide ' 1H 2009
Table 3 ' China Mobile mobile data service user growth ' 2004 - 2009
Table 4 ' China Mobile and China Unicom mobile VAS revenue ' 2008
Table 5 ' China Mobile Value Added Business revenue breakdown ' 2006 - 2009
Table 6 ' China Mobile VAS revenue breakdown (selected items) ' 2006 - 2008
Table 7 ' China Mobile VAS subscribers (selected items) ' 2006 - 2008
Table 8 ' Growth of text messages (SMS) and annual change in China ' 2000 - 2009
Table 9 ' China Mobile SMS usage volume and annual change ' 2003 - 2008
Table 10 ' Mobile Internet subscribers and annual change in China ' 2006 - 2009
Table 11 ' China Mobile ' TD-SCDMA datacard packages - April 2009
Table 12 ' 3G usage fee comparison in China - April 2009
Table 13 ' SMS messages sent and received in Hong Kong ' 2002 - 2009
Table 14 ' SMS statistics for Christmas Day and New Years Day in Hong Kong ' 2005 - 2010
Table 15 ' SMS statistics for Valentine's Day and Chinese New Year Day in Hong Kong ' 2006 - 2010
Table 16 ' 2.5G subscribers in Hong Kong ' 2002 - 2009
Table 17 ' 3G mobile subscribers in Hong Kong ' 2005 - 2011
Table 18 ' BWA Licence winners in Hong Kong
Table 19 ' Mobile wireless Internet subscribers, services and technology by provider in Japan ' November 2009
Table 20 Mobile wireless Internet subscribers by providers in Japan ' 2004 - 2009
Table 21 ' Mobile wireless Internet subscribers in Japan ' 2000 - 2009
Table 22 ' ARPU for mobile business in Japan ' 2001 - 2006; 2010; 2015; 2020
Table 23 ' Broadband subscribers by access type in Laos ' 2008
Table 24 ' ISPs: broadband Internet subscribers and access types in Laos ' 2008
Table 25 ' Local SMS statistics in Macau: Christmas, Lunar & New Years holidays ' 2008 - 2009
Table 26 ' SMS volume and subscriber ratio in Malaysia ' 2002 - 2008
Table 27 ' Wireless hotspots and hotspot subscribers in Malaysia ' 2005 - 2009
Table 28 ' 3G mobile subscribers in Singapore ' 2005 - 2011
Table 29 ' 3G mobile subscribers by operator in Singapore ' 2009
Table 30 ' Total SMS messages per month in Singapore ' 2004 - 2009



Table 31 ' Broadband subscribers by sector in Singapore ' January 2010
Table 32 ' Broadband market share ' by access type in Singapore ' January 2010
Table 33 ' Terrestrial and Satellite DMB subscribers in South Korea ' 2008
Table 34 ' Wireless Internet subscribers by service provider in South Korea ' June 2008
Table 35 ' KT's WiBro subscribers ' 2006 - 2008
Table 36 ' 3G mobile operators and subscribers in Sri Lanka ' March 2009
Table 37 ' Mobile data service revenue as proportion of total mobile revenue in Taiwan ' 2001 - 2008
Table 38 ' SMS message volume and revenue in Taiwan ' 2000 - 2008
Table 39 ' Mobile Internet subscribers in Taiwan ' 2001 - 2008
Table 40 ' Mobile TV trial broadcasters in Taiwan
Table 41 ' Taiwan 2.5GHz spectrum winners
Exhibit 1 ' Third generation licensees, spectrum and vendors in Singapore
Exhibit 2 ' SMS and advertising in Singapore
Exhibit 3 ' Comparison of S-DMB and T-DMB application in South Korea
Exhibit 4 ' Estimated B-WLL frequencies, bandwidth and applications in South Korea
Exhibit 5 ' LMCS network operators in South Korea



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