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Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Baby Drinks in Italy to 2013Published on February 2010 Report SummaryIntroductionThis databook provides key data and information on the baby drinks market in Italy. This report is a comprehensive resource formarket, category and segment level data including value, volume, distribution share and company & brand share. This report alsoprovides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on two categories: infant formula and baby juice*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) andforecast (2009-2013) data*Category level company and brand share as well as distribution share information for 2007 and 2008*Review of the top two companies within the baby drinks market, including company overview, key facts and business descriptionHighlightsThe market for baby drinks in Italy decreased at a compound annual growth rate of 0.7% between 2003 and 2008.The infant formula category led the baby drinks market in Italy, accounting for a share of 91.1%.Leading players in Italian baby drinks market include Groupe Danone, Nestle S.A. and Humana GmbH.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the baby drinks market in Italy*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements Table of ContentTABLE OF CONTENTSChapter 1 Executive Summary 2Baby Drinks in Italy to 2013 Page 1/7

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Find Industry reports, Company profilesReportLinker and Market StatisticsSummary market level: baby drinks 2Summary category level: baby juice 3Summary category level: infant formula 4Chapter 2 Introduction 5What is this report about 5How to use this report 5Market definition 6Chapter 3 Market Overview 17Value analysis (Euro), 2003-08 17Value analysis (Euro), 2008-13 18Value analysis (US dollars), 2003-08 19Value analysis (US dollars), 2008-13 19Volume analysis, 2003-08 21Volume analysis, 2008-13 22Company and brand share analysis 24Distribution analysis 27Expenditure and consumption per capita 29Chapter 4 Leading Company Profiles 32Groupe Danone 32Nestle S.A. 34Chapter 5 Category Analysis: Baby juice 37Value analysis (Euro), 2003-08 37Value analysis (Euro), 2008-13 38Value analysis (US dollars), 2003-08 40Value analysis (US dollars), 2008-13 40Volume analysis, 2003-08 42Volume analysis, 2008-13 43Company and brand share analysis 45Distribution analysis 47Expenditure and consumption per capita 49Chapter 6 Category Analysis: Infant formula 52Value analysis (Euro), 2003-08 52Value analysis (Euro), 2008-13 53Value analysis (US dollars), 2003-08 55Value analysis (US dollars), 2008-13 55Volume analysis, 2003-08 57Volume analysis, 2008-13 58Company and brand share analysis 60Distribution analysis 63Expenditure and consumption per capita 65Chapter 7 Country Comparison 68Value 68Volume 72Market share 76Chapter 8 PESTLE Analysis 77Summary 77Political analysis 78Economic analysis 81Social analysis 85Technological analysis 88Baby Drinks in Italy to 2013 Page 2/7

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Find Industry reports, Company profilesReportLinker and Market StatisticsLegal analysis 92Environmental analysis 95Chapter 9 New Product Development 98Product launches over time 98Recent product launches 100Chapter 10 Macroeconomic Profile 101Macroeconomic indicators 101Chapter 11 Research Methodology 106Methodology overview 106Secondary research 107Market modeling 108Creating an initial data model 108Revising the initial data model 108Creating a final estimate 109Creating demographic value splits 109Primary research 109Data finalization 110Ongoing research 110Chapter 12 APPENDIX 111Future readings 111How to contact experts in your industry 111Disclaimer 111LIST OF FIGURESFigure 1: Baby drinks, Italy, value by category (m), 2003-13 18Figure 2: Baby drinks, Italy, category growth comparison, by value, 2003-13 20Figure 3: Baby drinks, Italy, volume by category (kg/liters, million), 2003-13 23Figure 4: Baby drinks, Italy, category growth comparison, by volume, 2003-13 23Figure 5: Baby drinks, Italy, company share by value (%), 2007-08 25Figure 6: Baby drinks, Italy, distribution channels by value (%), 2007-08 28Figure 7: Baby juice, Italy, value by segment (m), 2003-13 39Figure 8: Baby juice, Italy, category growth comparison, by value, 2003-13 41Figure 9: Baby juice, Italy, volume by segment (liters, million), 2003-13 44Figure 10: Baby juice, Italy, category growth comparison, by volume, 2003-13 44Figure 11: Baby juice, Italy, distribution channels by value (%), 2007-08 48Figure 12: Infant formula, Italy, value by segment (m), 2003-13 54Figure 13: Infant formula, Italy, category growth comparison, by value, 2003-13 56Figure 14: Infant formula, Italy, volume by segment (kg, million), 2003-13 59Figure 15: Infant formula, Italy, category growth comparison, by volume, 2003-13 59Figure 16: Infant formula, Italy, company share by value (%), 2007-08 61Figure 17: Infant formula, Italy, distribution channels by value (%), 2007-08 64Figure 18: Global baby drinks market split (value terms, 2008), top five countries 69Figure 19: Global baby drinks market value, 200308, top five countries 71Figure 20: Global baby drinks market split (volume terms, 2008), top five countries 73Figure 21: Global baby drinks market volume, 200308, top five countries 75Figure 22: Annual data review process 107LIST OF TABLESTable 1: Baby drinks category definitions 7Table 2: Baby drinks distribution channels 8Baby Drinks in Italy to 2013 Page 3/7

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Find Industry reports, Company profilesReportLinker and Market StatisticsTable 3: Baby drinks, Italy, value by category (m), 2003-08 17Table 4: Baby drinks, Italy, value forecast by category (m), 2008-13 18Table 5: Baby drinks, Italy, value by category ($m), 2003-08 19Table 6: Baby drinks, Italy, value forecast by category ($m), 2008-13 19Table 7: Baby drinks, Italy, volume by category (kg/liters, million), 2003-08 21Table 8: Baby drinks, Italy, volume forecast by category (kg/liters, million), 2008-13 22Table 9: Baby drinks, Italy, brand share by value (%), 2007-08 24Table 10: Baby drinks, Italy, value by brand (m), 2007-08 24Table 11: Baby drinks, Italy, company share by value (%), 2007-08 26Table 12: Baby drinks, Italy, value by company (m), 2007-08 26Table 13: Baby drinks, Italy, distribution channels by value (%), 2007-08 27Table 14: Baby drinks, Italy, value by distribution channel (m), 2007-08 27Table 15: Baby drinks, Italy, expenditure per capita (), 2003-08 29Table 16: Baby drinks, Italy, forecast expenditure per capita (), 2008-13 29Table 17: Baby drinks, Italy, expenditure per capita ($), 2003-08 30Table 18: Baby drinks, Italy, forecast expenditure per capita ($), 2008-13 30Table 19: Baby drinks, Italy, consumption per capita (kg/liters), 2003-08 31Table 20: Baby drinks, Italy, forecast consumption per capita (kg/liters), 2008-13 31Table 21: Groupe Danone. key facts 32Table 22: Nestle S A key facts 34Table 23: Baby juice, Italy, value by segment (m), 2003-08 37Table 24: Baby juice, Italy, value forecast by segment (m), 2008-13 38Table 25: Baby juice, Italy, value by segment ($m), 2003-08 40Table 26: Baby juice, Italy, value forecast by segment ($m), 2008-13 40Table 27: Baby juice, Italy, volume by segment (liters, million), 2003-08 42Table 28: Baby juice, Italy, volume forecast by segment (liters, million), 2008-13 43Table 29: Baby juice, Italy, brand share by value (%), 2007-08 45Table 30: Baby juice, Italy, value by brand (m), 2007-08 45Table 31: Baby juice, Italy, company share by value (%), 2007-08 46Table 32: Baby juice, Italy, value by company (m), 2007-08 46Table 33: Baby juice, Italy, distribution channels by value (%), 2007-08 47Table 34: Baby juice, Italy, value by distribution channel (m), 2007-08 47Table 35: Baby juice, Italy, expenditure per capita (), 2003-08 49Table 36: Baby juice, Italy, forecast expenditure per capita (), 2008-13 49Table 37: Baby juice, Italy, expenditure per capita ($), 2003-08 50Table 38: Baby juice, Italy, forecast expenditure per capita ($), 2008-13 50Table 39: Baby juice, Italy, consumption per capita (liters), 2003-08 51Table 40: Baby juice, Italy, forecast consumption per capita (liters), 2008-13 51Table 41: Infant formula, Italy, value by segment (m), 2003-08 52Table 42: Infant formula, Italy, value forecast by segment (m), 2008-13 53Table 43: Infant formula, Italy, value by segment ($m), 2003-08 55Table 44: Infant formula, Italy, value forecast by segment ($m), 2008-13 55Table 45: Infant formula, Italy, volume by segment (kg, million), 2003-08 57Table 46: Infant formula, Italy, volume forecast by segment (kg, million), 2008-13 58Table 47: Infant formula, Italy, brand share by value (%), 2007-08 60Table 48: Infant formula, Italy, value by brand (m), 2007-08 60Table 49: Infant formula, Italy, company share by value (%), 2007-08 62Table 50: Infant formula, Italy, value by company (m), 2007-08 62Table 51: Infant formula, Italy, distribution channels by value (%), 2007-08 63Table 52: Infant formula, Italy, value by distribution channel (m), 2007-08 63Baby Drinks in Italy to 2013 Page 4/7

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Find Industry reports, Company profilesReportLinker and Market StatisticsTable 53: Infant formula, Italy, expenditure per capita (), 2003-08 65Table 54: Infant formula, Italy, forecast expenditure per capita (), 2008-13 65Table 55: Infant formula, Italy, expenditure per capita ($), 2003-08 66Table 56: Infant formula, Italy, forecast expenditure per capita ($), 2008-13 66Table 57: Infant formula, Italy, consumption per capita (kg), 2003-08 67Table 58: Infant formula, Italy, forecast consumption per capita (kg), 2008-13 67Table 59: Global baby drinks market value, 2008 68Table 60: Global baby drinks market split (value terms ($m), 2008), top five countries 71Table 61: Global baby drinks market volume, 2008 72Table 62: Global baby drinks market split (volume terms, 2008), top five countries 75Table 63: Leading players, top five countries 76Table 64: Analysis of Italys political landscape 78Table 65: Analysis of Italys economy 81Table 66: Analysis of Italys social system 85Table 67: Analysis of Italys technology landscape 88Table 68: Hourly labor cost in EU countries (in euros) 89Table 69: Patents received from USPTO 91Table 70: Analysis of Italys legal landscape 92Table 71: Analysis of Italys environmental landscape 95Table 72: Italy baby drinks new product launches reports, by company, 2009 98Table 73: Italy baby drinks new product launches SKUs, by company, 2009 98Table 74: Italy baby drinks new product launches (reports), by flavor and fragrances, 2009 99Table 75: Italy baby drinks new product launches (reports), by ingredients, 2009 99Table 76: Italy baby drinks new product launches (reports), by package tags or claims, 2009 100Table 77: Italy baby drinks new product launches - (2009) 100Table 78: Italy population, by age group, 2003-08 (millions) 101Table 79: Italy population forecast, by age group, 2008-13 (millions) 102Table 80: Italy population, by gender, 2003-08 (millions) 102Table 81: Italy population forecast, by gender, 2008-13 (millions) 103Table 82: Italy nominal GDP, 2003-08 (bn, nominal prices) 103Table 83: Italy nominal GDP forecast, 2008-13 (bn, nominal prices) 103Table 84: Italy real GDP, 2003-08 (bn, 2000 prices) 104Table 85: Italy real GDP forecast, 2008-13 (bn, 2000 prices) 104Table 86: Italy real GDP, 2003-08 ($bn, 2000 prices) 104Table 87: Italy real GDP forecast, 2008-13 ($bn, 2000 prices) 105Table 88: Italy consumer price index, 2003-08 (2000=100) 105Table 89: Italy consumer price index, 2008-13 (2000=100) 105Baby Drinks in Italy to 2013 Page 5/7

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