U.S.-based CDNs (Content Delivery Networks) are tenaciously adapting their technologies, services, account and business strategies to address new markets of opportunity, concurrently improving top line revenue by 17.7% in 2011 to $1.86 billion, an estimated 65% of the global total.As bandwidth prices continue to decline, revenue growth (forecast at 20% through 2014) is predicated on CDNs selling more solutions per unique account, and reflected in improved sector MRR for 2011.CDN direct and indirect accounts combined reached 20,045 (up 19.2%), averaging $9,210 in MRR for the year, a 17.6% increase over 2010, and the first uptick since the sector squeezed out a 5.6% gain in 2008.CDNs analyzed include Akamai Technologies, Limelight Networks, BitGravity, CDNetworks, EdgeCast, Mirror Image, Level 3, Internap, Highwinds, Cachefly, Cotendo, new disruptive pricing entrant 3Crowd Technologies, among others.

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CDN Business Transformation and Market Analytics 2012 ' 2014
Published on January 2012
Report Summary
U.S.-based CDNs (Content Delivery Networks) are tenaciously adapting their technologies, services, account and business strategies
to address new markets of opportunity, concurrently improving top line revenue by 17.7% in 2011 to $1.86 billion, an estimated 65%
of the global total.
As bandwidth prices continue to decline, revenue growth (forecast at 20% through 2014) is predicated on CDNs selling more
solutions per unique account, and reflected in improved sector MRR for 2011.
CDN direct and indirect accounts combined reached 20,045 (up 19.2%), averaging $9,210 in MRR for the year, a 17.6% increase
over 2010, and the first uptick since the sector squeezed out a 5.6% gain in 2008.
CDNs analyzed include Akamai Technologies, Limelight Networks, BitGravity, CDNetworks, EdgeCast, Mirror Image, Level 3,
Internap, Highwinds, Cachefly, Cotendo, new disruptive pricing entrant 3Crowd Technologies, among others.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY1
CDN Market Performance Dynamics and Business Trends 2011 ' 20141
CDN revenues estimated at $1.86 billion in 2011, 65.6% of the global total1
Global CDN Market Value: 2006 ' 20112
CDN Revenue Growth Rates: 2004 ' 20123
Retail contracts continue to grow at double-digit rates3
The differential between account growth and revenue growth is narrowing as value
add solutions contribute to the top line3
CDN Revenue and Account Growth Rate Comparison: 2006 ' 20114
Server deployment growth rates are consistently higher than account growth rates4
Server Deployment And Account Growth Comparison: 2006 ' 20115
Retail contract pricing for bandwidth exhibited a slower rate of decline in 2011
compared to 2010 and 20095
Retail Contract Pricing: Gigabyte Delivery and Annual Unit Declines2006 ' 20116
CDN TERMINOLOGY DEFINITIONS7
SECTION ONE 9
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Introduction and 2011-2014 Overview9
CDN Sector Embraces a Phase of Re-Invention, Re-Positioning and Business Transformation9
CDN Market Performance Dynamics and Business Trends 2011 ' 201410
CDN Revenue, Market Share, Account Growth and Cap Ex Analytics12
CDN Annual Accounts: 2005 - 201112
CDN Account Share: 2010 - 201113
CDN Revenue 2010 - 201114
CDN Cap Ex Investment: 2007 ' 201114
CDN Market Revenue Analysis: 2003 - 201415
CDN Monthly Recurring Revenue Analysis: 2005 ' 201116
Media and Entertainment Percent CDN Revenue: 2006 ' 201117
CDN Market Pricing, Discounting and Streaming Media Encode Rates17
CDN Revenues Estimated at $1.86 Billion in 2011, 65.6% of the Global Total18
Global CDN Market Value (Delivered by Domestic vs. International CDNs)21
CDN Revenue Growth Rates Historically Accelerate Through the Year21
CDN Revenue 2010 - 201121
Retail Contracts Continue to Grow at Double-Digit Rates22
CDN Annual Accounts: 2005 - 201123
The Differential Between Account Growth and Revenue Growth is Narrowing As
Value Add Solutions Contribute to the Top Line24
CDN Revenue and Account Growth Rates: 2006 - 201126
CDN MRR Averages $9,210 in 201126
CDN Monthly Recurring Revenue Analysis: 2005 ' 201127
Entertainment and Media Accounted for 49.7% CDN Revenue in 201129
Entertainment Media Revenue Share of CDN Market: 2006 - 201131
Media and Entertainment CDN Contract Value Closing in on $1 Billion in 201131
Total Media and Entertainment CDN Contract Value: 2006 - 201132
CDN Sever Deployments Increased by 30% in 201132
CDN Media Server Deployment: 2005 - 201133
2011 Cap Ex Investment Estimated at a 72% Increase Over 201033
CDN Cap Ex Investment: 2007 - 201134
Server Deployment Growth Rates are Consistently Higher than Account Growth Rates34
Cap Ex Analysis: Server Deployments and Account Growth36
U.S.-Based CDNs Captures 65.6% of Global Revenue in 201136
CDN Global Market Value Comparison: 2006 - 201137
Commercial Market Value for Audio and Delivery Estimated at $1.1 Billion in 201137
Commercial Bandwidth Market Value: Audio/Video 2006 - 201139
Professional Video Remains the Largest CDN and Commerical Market Value Content
Vertical39
Streaming/HTTP Content Category Share: Commercial Market Value 2006 - 201141
CDN Bandwidth Services Category Share: 201042
CDN Bandwidth Services Category Share: 201143
COGS and Retail Contract Analysis Indicate CDN Gross Margins, While Healthy, are
Nevertheless Lower for the Core Bandwidth Side of the Business44
CDN Bandwidth Costs, Contract and COGS Analysis: 2006 - 201146
Retail Contract Pricing for Bandwidth Exhibited a Slower Rate of Decline in 2011
Compared to 2010 and 200946
Retail Contract Pricing: 2006 - 201146
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Retail Contract Pricing: 2006 - 201147
Pricing Declines for Retail Contracts are in Equilibrium with Those Seen in the
Wholesale Business in 201149
Annual Pricing Comparison: Retail Versus Transit 2006 - 201151
SECTION TWO 53
Entertainment and Media: Bandwidth Provisioning and Commercial Market Value
Analytics 201153
Retail Commercial Market Value of Media and Entertainment Estimated at $1.3 Billion
in 201153
CDN Bandwidth Services Category Share: 201154
CDN Bandwidth Services Category Share: 201056
Professional Video Content Categories Including Advertising Networks and Download
Media are Highly Penetrated by CDNs58
2011 Full Year Estimates: Bandwidth Services Analysis by Content Vertical60
Online Music Listening Hours per Month Average 1.51 Billion in 2011 (Including
Individual Track Plays)60
Online/Mobile Music and Track Play Listening Hours: Bandwidth Services Analysis
and Market Size61
Online/Mobile Music and Track Plays: Bandwidth Services Analysis and Market Size62
Professional Video Averaged 7.64 Billion Views per Month in 2011, with an Average
of 600+ Kbps Encode Rate63
Online Video: Professional Entertainment and Media Bandwidth Services Analysis
and Market Size64
UGC Views are Averaged an Estimated 24.6 Billion per Month in 201166
UGC Video Pricing and Market Analysis: 95th Percentile Analysis67
Pre Roll Advertising As a Media Type and Marketing Vehicle Has Expanded
Dramatically Over the Past Two Years; There is Now an Average of 13.8 Billion
Pre Roll Ads Delivered per Month in 2011/201269
Advertising: Pre Roll Video Bandwidth Services Analysis and Market Size70
In-Page Video Impressions Averaged an Estimated 32.4 Billion Delivered per Month
in 201172
In-Page Video Advertising: Bandwidth Services Analysis and Market Size72
Music Downloads Were an Estimated 6.5 Billion Units in 2011; Movie and TV Show
Downloads at 242 Million74
Download Bandwidth Services Analysis and Market Size75
Mobile Video and Video Advertising Views Average 3.6 Billion per Month in 2011
(U.S. Only, Excluding International Views, Which Account For Approximately 73%
of YouTube Total Views)77
Mobile Video: Bandwidth Services Analysis and Market Size77
Podcast Downloads (Audio and Video) are Forecast at 8.9 Billion in 201179
Podcasting Bandwidth Services Analysis and Market Size79
Transit Commercial Market Value Analysis: 201181
Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis)81
Professional Video: Transit Bandwidth Services Market Value (95th Percentile Analysis)82
User Generated Video Transit Pricing and Market Analysis (95th Percentile Analysis)83
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Video Advertising: Pre Roll Transit Bandwidth Services Market Size (95th Percentile
Analysis)84
In-Page Video Advertising: Transit Bandwidth Services Market Size (95th Percentile
Analysis)85
Download Transit Bandwidth Services Market Size (95th Percentile Analysis)86
Mobile Video Views and Advertising: Transit Bandwidth Services Market Size (95th
Percentile Analysis)87
Podcasting Transit Bandwidth Services Market Size (95th Percentile Analysis)88
SECTION THREE 89
CDN Revenue, Account Share and Operational Analytics89
CDN Revenue is Estimated at $1.86 Billion in 201189
CDN Market Revenue Analysis: 2003 - 201491
Akamai Generates 63.2% of Segment Revenue in 201193
CDN Revenue 2010 - 201193
Akamai Powers 20% of Total Unique CDN Accounts in 2011; Edgecast 15.5%95
CDN Account Share: 2010 - 201195
CDN Accounts Number 20,045 at Year End 201197
CDN Annual Accounts: 2005 - 201198
CDN Account Growth and Revenue Growth Differential Narrows Substantially in 201199
CDN Revenue and Account Growth Rates: 2006 - 2011100
MRR Rebounds in 2011, Up 17.6% Over 2010100
CDN Monthly Recurring Revenue Analysis: 2005 - 2011102
CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure
Profile and Analysis 2003 ' 2014 (Part 1)103
CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure
Profile and Analysis 2003 - 2014 (Part 2)106
CDN COGS and Marginal Analysis: 2011107
Server Deployments Increased by 30% in 2011110
CDN Media Server Deployment: 2005 - 2011111
Cap Ex Analysis: Server Deployments and Account Growth111
SECTION FOUR 113
Pro Video Delivery Ranked by CDN Contract/Vendor 2010113
CDN/Bandwidth Provisioning 2010114
Professionally Produced and Distributed Video: CDN Provisioning 2010116
Pro Video Delivery Ranked by CDN Contract/Vendor 2011181
Professionally Produced and Distributed Video: CDN Provisioning 2011 Half Year
Analysis183
SECTION FIVE 216
UGC is a Highly Concentrated Content Segment, Predominately Self-Hosted216
UGC Video Publishing and Bandwidth Provisioning 2010: CDN Contract Share217
UGC Video: 2011227
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UGC Video Publishing and Bandwidth Provisioning 2011 YTD: CDN Contract Share227
UGC and Social Media Video: CDN Contracts 2011 YTD229
SECTION SIX 232
Online/Mobile Music Listening and Song Play Hours Dominated by Pandora and
Shoutcast, Two Self-Hosted Brands232
Online/Mobile Music Listening Hours by Bandwidth Provider: 2010232
Online/Mobile Music Listening and Song Play Hours 2011234
Online/Mobile Music Listening Hours by Bandwidth Provider: 2011 YTD234
Internet Music Radio Listening Hours and Bandwidth Provisioning: 2011236
SECTION SEVEN 243
Q & A's243
3CROWD TECHNOLOGIES243
AKAMAI TECHNOLOGIES249
ALCATEL-LUCENT256
BITGRAVITY261
CACHEFLY266
CDNETWORKS270
COTENDO275
DACAST279
EDGECAST283
HIGHWINDS291
INTERNAP297
LEVEL 3302
LIMELIGHT NETWORKS306
LIQUID WEB315
MIRROR IMAGE319
PANDO NETWORKS324
WOWZA MEDIA SYSTEMS329
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