Datamonitor's Fast Food in Japan industry profile is an essential resource for top-level data and analysis covering the Fast Food industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Fast Food in Japan's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Fast Food in Japan* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscapeWhy you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere.. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels.. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2008 average annual exchange rates.. Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction.. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's ares defined as: locations where the primary function is to provide full meals but where table service is not offered.. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume.. Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself. For the purpose of this report Asia-Pacific is deemed to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan.

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Fast Food in Japan
Published on December 2010
Report Summary
Datamonitor's Fast Food in Japan industry profile is an essential resource for top-level data and analysis covering the Fast Food
industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive
landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Fast Food in Japan's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Fast Food in Japan
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated
eating areas shared with other foodservice operators, or for consumption elsewhere.. Datamonitor's definition excludes sales through
vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values
are given in Operator Buying Prices that is the amount spent by foodservice operators on the food and drink that they serve and not
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the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels.. The difference is the mark
up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of
the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using
constant 2008 average annual exchange rates.. Market volumes are classed as the total number of visits by individuals to foodservice
locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction..
The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is
broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations.
QSR's ares defined as: locations where the primary function is to provide full meals but where table service is not offered..
Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or
more of revenues come from consumers who take the food off the premises to consume.. Mobile & street vendors are defined as:
Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are
defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas,
Theatres, Racecourses etc.) that the Leisure operator owns and operates itself. For the purpose of this report Asia-Pacific is deemed
to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
McDonald's Corporation 21
MOS Food Services, Inc. 25
Yoshinoya Holdings Co., Ltd. 28
Yum! Brands, Inc. 31
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
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Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Japan fast food market value: $ million, 2005'09 10
Table 2: Japan fast food market volume: million transactions, 2005'09 11
Table 3: Japan fast food market segmentation I:% share, by value, 2009 12
Table 4: Japan fast food market segmentation II: % share, by value, 2009 13
Table 5: McDonald's Corporation: key facts 21
Table 6: McDonald's Corporation: key financials ($) 23
Table 7: McDonald's Corporation: key financial ratios 23
Table 8: MOS Food Services, Inc.: key facts 25
Table 9: MOS Food Services, Inc.: key financials ($) 26
Table 10: MOS Food Services, Inc.: key financials (¥) 26
Table 11: MOS Food Services, Inc.: key financial ratios 26
Table 12: Yoshinoya Holdings Co., Ltd.: key facts 28
Table 13: Yoshinoya Holdings Co., Ltd.: key financials ($) 29
Table 14: Yoshinoya Holdings Co., Ltd.: key financials (¥) 29
Table 15: Yoshinoya Holdings Co., Ltd.: key financial ratios 29
Table 16: Yum! Brands, Inc.: key facts 31
Table 17: Yum! Brands, Inc.: key financials ($) 33
Table 18: Yum! Brands, Inc.: key financial ratios 33
Table 19: Japan fast food market value forecast: $ million, 2009'14 35
Table 20: Japan fast food market volume forecast: million transactions, 2009'14 36
Table 21: Japan size of population (million), 2005'09 37
Table 22: Japan gdp (constant 2000 prices, $ billion), 2005'09 37
Table 23: Japan gdp (current prices, $ billion), 2005'09 37
Table 24: Japan inflation, 2005'09 38
Table 25: Japan consumer price index (absolute), 2005'09 38
Table 26: Japan exchange rate, 2005'09 38
LIST OF FIGURES
Figure 1: Japan fast food market value: $ million, 2005'09 10
Figure 2: Japan fast food market volume: million transactions, 2005'09 11
Figure 3: Japan fast food market segmentation I:% share, by value, 2009 12
Figure 4: Japan fast food market segmentation II: % share, by value, 2009 13
Figure 5: Forces driving competition in the fast food market in Japan, 2009 14
Figure 6: Drivers of buyer power in the fast food market in Japan, 2009 16
Figure 7: Drivers of supplier power in the fast food market in Japan, 2009 17
Figure 8: Factors influencing the likelihood of new entrants in the fast food market in Japan, 2009 18
Figure 9: Factors influencing the threat of substitutes in the fast food market in Japan, 2009 19
Figure 10: Drivers of degree of rivalry in the fast food market in Japan, 2009 20
Figure 11: McDonald's Corporation: revenues & profitability 24
Figure 12: McDonald's Corporation: assets & liabilities 24
Figure 13: MOS Food Services, Inc.: revenues & profitability 27
Figure 14: MOS Food Services, Inc.: assets & liabilities 27
Figure 15: Yoshinoya Holdings Co., Ltd.: revenues & profitability 30
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Figure 16: Yoshinoya Holdings Co., Ltd.: assets & liabilities 30
Figure 17: Yum! Brands, Inc.: revenues & profitability 34
Figure 18: Yum! Brands, Inc.: assets & liabilities 34
Figure 19: Japan fast food market value forecast: $ million, 2009'14 35
Figure 20: Japan fast food market volume forecast: million transactions, 2009'14 36
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