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Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!HP-Palm Deal Is Representative of the Shifting Wireless M&ALandscapePublished on May 2010 Report SummaryThe spate of recent acquisitions in the wireless space has a familiar ring to it. In the October 2009 Yankee Group Report Navigatingthe Turbulent Sea Change to Mobile 2.0, Yankee Group speculated that wireless merger and acquisition (M&A) activity wouldaccelerate, as the wireless space embarked on a similar cycle of creative destruction that characterized the formation of Web 2.0.Just weeks later, Google acquired AdMob for U.S.$750 million, kicking off an M&A frenzy that continued through last week, whenHewlett-Packard acquired Palm for $1.2 billion. This report reviews all the recent acquisitions activity, examines what it means forconsumers and other industry participants, and speculates on what other wireless M&A deals are likely to follow.Highlights of the Big Deals to DateM&A is nothing new to telecommunications. Merged brands like Sprint Nextel and Alcatel-Lucent speak to a long history of companiesgobbling up one another. And yet, if the last six months are any indication, deal-making today is reaching a fever pitch.The biggest deals recently have all been in the mobile advertising space. First, in November 2009, came Googles eye-popping $750million acquisition of AdMob. A little more than a month later, Apple made its own mobile advertising acquisition, landing QuattroWireless for $275 million. These two mega-announcements were followed by the news of the smaller acquisition of AdMarvel bymobile Web browser company Opera, in a deal valued between $8 million and $23 million.HP-Palm Deal Is Representative of the Shifting Wireless M&A Landscape Page 1/3

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