Japan: Food and Beverages Industry Guide

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Japan: Food and Beverages Industry Guide
Published on March 2011

Report Summary

Datamonitor's Japan: Food and Beverages Industry Guide is an essential resource for top-level data and analysis covering the Japan
Food and Beverages industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and
competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for
Alcoholic Drinks, Baby Food, Beer, Bottled Water, Confectionery, Dairy, Functional Drinks, Juices, Milk, Savory Snacks, Soft Drinks,
Spirits and Wine

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Alcoholic Drinks, Baby Food, Beer, Bottled Water,
Confectionery, Dairy, Functional Drinks, Juices, Milk, Savory Snacks, Soft Drinks, Spirits and Wine

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Alcoholic Drinks, Baby Food, Beer, Bottled Water, Confectionery, Dairy, Functional Drinks, Juices,
Milk, Savory Snacks, Soft Drinks, Spirits and Wine

Highlights

The Japanese alcoholic drinks market generated total revenues of $52.4 billion in 2009, representing a compound annual rate of
change (CARC) of -1.2% for the period spanning 2005-2009.

The Japanese baby food market generated total revenues of $989.7 million in 2009, representing a compound annual growth rate
(CAGR) of 1% for the period spanning 2005-2009.

The Japanese beer market generated total revenues of $34.1 billion in 2009, representing a compound annual rate of change (CARC)
of -2.2% for the period spanning 2005-2009.

The Japanese bottled water market generated total revenues of $5.1 billion in 2009, representing a compound annual growth rate
(CAGR) of 4.9% for the period spanning 2005-2009.

The Japanese confectionery market generated total revenues of $9.8 billion in 2009, representing a compound annual growth rate

The Japanese dairy market generated total revenues of $21.4 billion in 2009, representing a compound annual growth rate (CAGR) of
2.6% for the period spanning 2005-2009.

The Japanese functional drinks market generated total revenues of $11 billion in 2009, representing a compound annual growth rate

Japan: Food and Beverages Industry Guide (From Slideshare) Page 1/13


The Japanese juices market generated total revenues of $6.3 billion in 2009, representing a compound annual rate of change (CARC)

The Japanese milk market generated total revenues of $8.6 billion in 2009, representing a compound annual growth rate (CAGR) of
2.2% for the period spanning 2005-2009.

The Japanese savory snacks market generated total revenues of $14 billion in 2009, representing a compound annual growth rate

The Japanese soft drinks market generated total revenues of $52.7 billion in 2009, representing a compound annual growth rate

The Japanese spirits market generated total revenues of $10.5 billion in 2009, representing a compound annual rate of change
(CARC) of -1.1% for the period spanning 2005-2009.

The Japanese wine market generated total revenues of $4.9 billion in 2009, representing a compound annual rate of change (CARC)

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Table of Content

TABLE OF CONTENTS
ALCOHOLIC DRINKS IN JAPAN 18
Market Overview 18
Market Value 20
Market Volume 21
Market Segmentation I 22
Market Segmentation II 23
Market Share 24
Five Forces Analysis 25
Market Distribution 33
Market Forecasts 34
BABY FOOD IN JAPAN 38
Market Overview 38
Market Value 40
Market Volume 41



Market Share 44
Market Forecasts 53
BEER IN JAPAN 57
Market Overview 57
Market Value 59
Market Volume 60
Market Share 63
Market Forecasts 72
BOTTLED WATER IN JAPAN 76
Market Overview 76
Market Value 78
Market Volume 79
Market Share 82
Market Forecasts 90
CONFECTIONERY IN JAPAN 94
Market Overview 94
Market Value 96
Market Volume 97
Market Share 100
Market Forecasts 110
DAIRY IN JAPAN 114
Market Overview 114
Market Value 116
Market Share 119
FUNCTIONAL DRINKS IN JAPAN 129
Market Overview 129
Market Value 131



Market Volume 132
Market Share 135
JUICES IN JAPAN 147
Market Overview 147
Market Value 149
Market Volume 150
Market Share 153
MILK IN JAPAN 165
Market Overview 165
Market Value 167
Market Volume 168
Market Share 171
SAVORY SNACKS IN JAPAN 183
Market Overview 183
Market Value 185
Market Volume 186
Market Share 189
SOFT DRINKS IN JAPAN 201
Market Overview 201
Market Value 203
Market Volume 204
Market Share 207
SPIRITS IN JAPAN 221



Market Overview 221
Market Value 223
Market Volume 224
Market Share 227
WINE IN JAPAN 241
Market Overview 241
Market Value 243
Market Volume 244
Market Share 247
MACROECONOMIC INDICATORS 259
APPENDIX 261
Data Research Methodology 261
About Datamonitor 262
Disclaimer 262

LIST OF TABLES
Table 1: Japan alcoholic drinks market value: $ million, 2005'09 20
Table 2: Japan alcoholic drinks market volume: million liters, 2005'09 21
Table 3: Japan alcoholic drinks market segmentation I:% share, by value, 2009 22
Table 4: Japan alcoholic drinks Market Segmentation II: % share, by value, 2009 23
Table 5: Japan alcoholic drinks market share: % share, by volume, 2009 24
Table 6: Japan alcoholic drinks market distribution: % share, by volume, 2009 33
Table 7: Japan alcoholic drinks market value forecast: $ million, 2009'14 34
Table 8: Japan alcoholic drinks market volume forecast: million liters, 2009'14 36
Table 9: Japan baby food market value: $ million, 2005'09 40
Table 10: Japan baby food market volume: million kilograms, 2005'09 41
Table 11: Japan baby food market segmentation I:% share, by value, 2009 42
Table 12: Japan baby food Market Segmentation II: % share, by value, 2009 43
Table 13: Japan baby food market share: % share, by value, 2009 44
Table 14: Japan baby food market distribution: % share, by value, 2009 52
Table 15: Japan baby food market value forecast: $ million, 2009'14 53
Table 16: Japan baby food market volume forecast: million kilograms, 2009'14 55
Table 17: Japan beer market value: $ million, 2005'09 59
Table 18: Japan beer market volume: million liters, 2005'09 60
Table 19: Japan beer market segmentation I:% share, by value, 2009 61
Table 20: Japan beer Market Segmentation II: % share, by value, 2009 62
Table 21: Japan beer market share: % share, by volume, 2009 63
Table 22: Japan beer market distribution: % share, by volume, 2009 71



Table 23: Japan beer market value forecast: $ million, 2009'14 72
Table 24: Japan beer market volume forecast: million liters, 2009'14 74
Table 25: Japan bottled water market value: $ million, 2005'09(e) 78
Table 26: Japan bottled water market volume: million liters, 2005'09(e) 79
Table 27: Japan bottled water market segmentation I:% share, by value, 2009(e) 80
Table 28: Japan bottled water Market Segmentation II: % share, by value, 2009(e) 81
Table 29: Japan bottled water market share: % share, by volume, 2009(e) 82
Table 30: Japan bottled water market distribution: % share, by volume, 2009(e) 89
Table 31: Japan bottled water market value forecast: $ million, 2009'14 90
Table 32: Japan bottled water market volume forecast: million liters, 2009'14 92
Table 33: Japan confectionery market value: $ million, 2005'09 96
Table 34: Japan confectionery market volume: million kilograms, 2005'09 97
Table 35: Japan confectionery market segmentation I:% share, by value, 2009 98
Table 36: Japan confectionery Market Segmentation II: % share, by value, 2009 99
Table 37: Japan confectionery market share: % share, by value, 2009 100
Table 38: Japan confectionery market distribution: % share, by value, 2009 109
Table 39: Japan confectionery market value forecast: $ million, 2009'14 110
Table 40: Japan confectionery market volume forecast: million kilograms, 2009'14 112
Table 41: Japan dairy market value: $ million, 2005'09 116
Table 42: Japan dairy market segmentation I:% share, by value, 2009 117
Table 43: Japan dairy Market Segmentation II: % share, by value, 2009 118
Table 44: Japan dairy market share: % share, by value, 2009 119
Table 45: Japan dairy market distribution: % share, by value, 2009 126
Table 46: Japan dairy market value forecast: $ million, 2009'14 127
Table 47: Japan functional drinks market value: $ million, 2005'09(e) 131
Table 48: Japan functional drinks market volume: million liters, 2005'09(e) 132
Table 49: Japan functional drinks market segmentation I:% share, by value, 2009(e) 133
Table 50: Japan functional drinks Market Segmentation II: % share, by value, 2009(e) 134
Table 51: Japan functional drinks market share: % share, by volume, 2009(e) 135
Table 52: Japan functional drinks market distribution: % share, by volume, 2009(e) 142
Table 53: Japan functional drinks market value forecast: $ million, 2009'14 143
Table 54: Japan functional drinks market volume forecast: million liters, 2009'14 145
Table 55: Japan juices market value: $ million, 2005'09(e) 149
Table 56: Japan juices market volume: million liters, 2005'09(e) 150
Table 57: Japan juices market segmentation I:% share, by value, 2009(e) 151
Table 58: Japan juices Market Segmentation II: % share, by value, 2009(e) 152
Table 59: Japan juices market share: % share, by volume, 2009(e) 153
Table 60: Japan juices market distribution: % share, by volume, 2009(e) 160
Table 61: Japan juices market value forecast: $ million, 2009'14 161
Table 62: Japan juices market volume forecast: million liters, 2009'14 163
Table 63: Japan milk market value: $ million, 2005'09 167
Table 64: Japan milk market volume: million liters, 2005'09 168
Table 65: Japan milk market segmentation I:% share, by value, 2009 169
Table 66: Japan milk Market Segmentation II: % share, by value, 2009 170
Table 67: Japan milk market share: % share, by value, 2009 171
Table 68: Japan milk market distribution: % share, by value, 2009 178
Table 69: Japan milk market value forecast: $ million, 2009'14 179
Table 70: Japan milk market volume forecast: million liters, 2009'14 181



Table 71: Japan savory snacks market value: $ million, 2005'09 185
Table 72: Japan savory snacks market volume: million kilograms, 2005'09 186
Table 73: Japan savory snacks market segmentation I:% share, by value, 2009 187
Table 74: Japan savory snacks Market Segmentation II: % share, by value, 2009 188
Table 75: Japan savory snacks market share: % share, by value, 2009 189
Table 76: Japan savory snacks market distribution: % share, by value, 2009 196
Table 77: Japan savory snacks market value forecast: $ million, 2009'14 197
Table 78: Japan savory snacks market volume forecast: million kilograms, 2009'14 199
Table 79: Japan soft drinks market value: $ million, 2005'09(e) 203
Table 80: Japan soft drinks market volume: million liters, 2005'09(e) 204
Table 81: Japan soft drinks market segmentation I:% share, by value, 2009(e) 205
Table 82: Japan soft drinks Market Segmentation II: % share, by value, 2009(e) 206
Table 83: Japan soft drinks market share: % share, by volume, 2009(e) 207
Table 84: Japan soft drinks market distribution: % share, by volume, 2009(e) 216
Table 85: Japan soft drinks market value forecast: $ million, 2009'14 217
Table 86: Japan soft drinks market volume forecast: million liters, 2009'14 219
Table 87: Japan spirits market value: $ million, 2005'09 223
Table 88: Japan spirits market volume: million liters, 2005'09 224
Table 89: Japan spirits market segmentation I:% share, by value, 2009 225
Table 90: Japan spirits Market Segmentation II: % share, by value, 2009 226
Table 91: Japan spirits market share: % share, by volume, 2009 227
Table 92: Japan spirits market distribution: % share, by volume, 2009 235
Table 93: Japan spirits market value forecast: $ million, 2009'14 237
Table 94: Japan spirits market volume forecast: million liters, 2009'14 239
Table 95: Japan wine market value: $ million, 2005'09(e) 243
Table 96: Japan wine market volume: million liters, 2005'09(e) 244
Table 97: Japan wine market segmentation I:% share, by value, 2009(e) 245
Table 98: Japan wine Market Segmentation II: % share, by value, 2009(e) 246
Table 99: Japan wine market share: % share, by volume, 2009(e) 247
Table 100: Japan wine market distribution: % share, by volume, 2009(e) 254
Table 101: Japan wine market value forecast: $ million, 2009'14 255
Table 102: Japan wine market volume forecast: million liters, 2009'14 257
Table 103: Japan size of population (million), 2005'09 259
Table 104: Japan gdp (constant 2000 prices, $ billion), 2005'09 259
Table 105: Japan gdp (current prices, $ billion), 2005'09 259
Table 106: Japan inflation, 2005'09 260
Table 107: Japan consumer price index (absolute), 2005'09 260
Table 108: Japan exchange rate, 2005'09 260

LIST OF FIGURES
Figure 1: Japan alcoholic drinks market value: $ million, 2005'09 20
Figure 2: Japan alcoholic drinks market volume: million liters, 2005'09 21
Figure 3: Japan alcoholic drinks market segmentation I:% share, by value, 2009 22
Figure 4: Japan alcoholic drinks Market Segmentation II: % share, by value, 2009 23
Figure 5: Japan alcoholic drinks market share: % share, by volume, 2009 24
Figure 6: Forces driving competition in the alcoholic drinks market in Japan, 2009 25
Figure 7: Drivers of buyer power in the alcoholic drinks market in Japan, 2009 27
Figure 8: Drivers of supplier power in the alcoholic drinks market in Japan, 2009 28



Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Japan, 2009 29
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Japan, 2009 30
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Japan, 2009 32
Figure 12: Japan alcoholic drinks market distribution: % share, by volume, 2009 33
Figure 13: Japan alcoholic drinks market value forecast: $ million, 2009'14 35
Figure 14: Japan alcoholic drinks market volume forecast: million liters, 2009'14 37
Figure 15: Japan baby food market value: $ million, 2005'09 40
Figure 16: Japan baby food market volume: million kilograms, 2005'09 41
Figure 17: Japan baby food market segmentation I:% share, by value, 2009 42
Figure 18: Japan baby food Market Segmentation II: % share, by value, 2009 43
Figure 19: Japan baby food market share: % share, by value, 2009 44
Figure 20: Forces driving competition in the baby food market in Japan, 2009 45
Figure 21: Drivers of buyer power in the baby food market in Japan, 2009 47
Figure 22: Drivers of supplier power in the baby food market in Japan, 2009 48
Figure 23: Factors influencing the likelihood of new entrants in the baby food market in Japan, 2009 49
Figure 24: Factors influencing the threat of substitutes in the baby food market in Japan, 2009 50
Figure 25: Drivers of degree of rivalry in the baby food market in Japan, 2009 51
Figure 26: Japan baby food market distribution: % share, by value, 2009 52
Figure 27: Japan baby food market value forecast: $ million, 2009'14 54
Figure 28: Japan baby food market volume forecast: million kilograms, 2009'14 56
Figure 29: Japan beer market value: $ million, 2005'09 59
Figure 30: Japan beer market volume: million liters, 2005'09 60
Figure 31: Japan beer market segmentation I:% share, by value, 2009 61
Figure 32: Japan beer Market Segmentation II: % share, by value, 2009 62
Figure 33: Japan beer market share: % share, by volume, 2009 63
Figure 34: Forces driving competition in the beer market in Japan, 2009 64
Figure 35: Drivers of buyer power in the beer market in Japan, 2009 66
Figure 36: Drivers of supplier power in the beer market in Japan, 2009 67
Figure 37: Factors influencing the likelihood of new entrants in the beer market in Japan, 2009 68
Figure 38: Factors influencing the threat of substitutes in the beer market in Japan, 2009 69
Figure 39: Drivers of degree of rivalry in the beer market in Japan, 2009 70
Figure 40: Japan beer market distribution: % share, by volume, 2009 71
Figure 41: Japan beer market value forecast: $ million, 2009'14 73
Figure 42: Japan beer market volume forecast: million liters, 2009'14 75
Figure 43: Japan bottled water market value: $ million, 2005'09(e) 78
Figure 44: Japan bottled water market volume: million liters, 2005'09(e) 79
Figure 45: Japan bottled water market segmentation I:% share, by value, 2009(e) 80
Figure 46: Japan bottled water Market Segmentation II: % share, by value, 2009(e) 81
Figure 47: Japan bottled water market share: % share, by volume, 2009(e) 82
Figure 48: Forces driving competition in the bottled water market in Japan, 2009 83
Figure 49: Drivers of buyer power in the bottled water market in Japan, 2009 84
Figure 50: Drivers of supplier power in the bottled water market in Japan, 2009 85
Figure 51: Factors influencing the likelihood of new entrants in the bottled water market in Japan, 2009 86
Figure 52: Factors influencing the threat of substitutes in the bottled water market in Japan, 2009 87
Figure 53: Drivers of degree of rivalry in the bottled water market in Japan, 2009 88
Figure 54: Japan bottled water market distribution: % share, by volume, 2009(e) 89
Figure 55: Japan bottled water market value forecast: $ million, 2009'14 91
Figure 56: Japan bottled water market volume forecast: million liters, 2009'14 93



Figure 57: Japan confectionery market value: $ million, 2005'09 96
Figure 58: Japan confectionery market volume: million kilograms, 2005'09 97
Figure 59: Japan confectionery market segmentation I:% share, by value, 2009 98
Figure 60: Japan confectionery Market Segmentation II: % share, by value, 2009 99
Figure 61: Japan confectionery market share: % share, by value, 2009 100
Figure 62: Forces driving competition in the confectionery market in Japan, 2009 101
Figure 63: Drivers of buyer power in the confectionery market in Japan, 2009 103
Figure 64: Drivers of supplier power in the confectionery market in Japan, 2009 104
Figure 65: Factors influencing the likelihood of new entrants in the confectionery market in Japan, 2009 105
Figure 66: Factors influencing the threat of substitutes in the confectionery market in Japan, 2009 107
Figure 67: Drivers of degree of rivalry in the confectionery market in Japan, 2009 108
Figure 68: Japan confectionery market distribution: % share, by value, 2009 109
Figure 69: Japan confectionery market value forecast: $ million, 2009'14 111
Figure 70: Japan confectionery market volume forecast: million kilograms, 2009'14 113
Figure 71: Japan dairy market value: $ million, 2005'09 116
Figure 72: Japan dairy market segmentation I:% share, by value, 2009 117
Figure 73: Japan dairy Market Segmentation II: % share, by value, 2009 118
Figure 74: Japan dairy market share: % share, by value, 2009 119
Figure 75: Forces driving competition in the dairy market in Japan, 2009 120
Figure 76: Drivers of buyer power in the dairy market in Japan, 2009 121
Figure 77: Drivers of supplier power in the dairy market in Japan, 2009 122
Figure 78: Factors influencing the likelihood of new entrants in the dairy market in Japan, 2009 123
Figure 79: Factors influencing the threat of substitutes in the dairy market in Japan, 2009 124
Figure 80: Drivers of degree of rivalry in the dairy market in Japan, 2009 125
Figure 81: Japan dairy market distribution: % share, by value, 2009 126
Figure 82: Japan dairy market value forecast: $ million, 2009'14 128
Figure 83: Japan functional drinks market value: $ million, 2005'09(e) 131
Figure 84: Japan functional drinks market volume: million liters, 2005'09(e) 132
Figure 85: Japan functional drinks market segmentation I:% share, by value, 2009(e) 133
Figure 86: Japan functional drinks Market Segmentation II: % share, by value, 2009(e) 134
Figure 87: Japan functional drinks market share: % share, by volume, 2009(e) 135
Figure 88: Forces driving competition in the functional drinks market in Japan, 2009 136
Figure 89: Drivers of buyer power in the functional drinks market in Japan, 2009 137
Figure 90: Drivers of supplier power in the functional drinks market in Japan, 2009 138
Figure 91: Factors influencing the likelihood of new entrants in the functional drinks market in Japan, 2009 139
Figure 92: Factors influencing the threat of substitutes in the functional drinks market in Japan, 2009 140
Figure 93: Drivers of degree of rivalry in the functional drinks market in Japan, 2009 141
Figure 94: Japan functional drinks market distribution: % share, by volume, 2009(e) 142
Figure 95: Japan functional drinks market value forecast: $ million, 2009'14 144
Figure 96: Japan functional drinks market volume forecast: million liters, 2009'14 146
Figure 97: Japan juices market value: $ million, 2005'09(e) 149
Figure 98: Japan juices market volume: million liters, 2005'09(e) 150
Figure 99: Japan juices market segmentation I:% share, by value, 2009(e) 151
Figure 100: Japan juices Market Segmentation II: % share, by value, 2009(e) 152
Figure 101: Japan juices market share: % share, by volume, 2009(e) 153
Figure 102: Forces driving competition in the juices market in Japan, 2009 154
Figure 103: Drivers of buyer power in the juices market in Japan, 2009 155
Figure 104: Drivers of supplier power in the juices market in Japan, 2009 156



Figure 105: Factors influencing the likelihood of new entrants in the juices market in Japan, 2009 157
Figure 106: Factors influencing the threat of substitutes in the juices market in Japan, 2009 158
Figure 107: Drivers of degree of rivalry in the juices market in Japan, 2009 159
Figure 108: Japan juices market distribution: % share, by volume, 2009(e) 160
Figure 109: Japan juices market value forecast: $ million, 2009'14 162
Figure 110: Japan juices market volume forecast: million liters, 2009'14 164
Figure 111: Japan milk market value: $ million, 2005'09 167
Figure 112: Japan milk market volume: million liters, 2005'09 168
Figure 113: Japan milk market segmentation I:% share, by value, 2009 169
Figure 114: Japan milk Market Segmentation II: % share, by value, 2009 170
Figure 115: Japan milk market share: % share, by value, 2009 171
Figure 116: Forces driving competition in the milk market in Japan, 2009 172
Figure 117: Drivers of buyer power in the milk market in Japan, 2009 173
Figure 118: Drivers of supplier power in the milk market in Japan, 2009 174
Figure 119: Factors influencing the likelihood of new entrants in the milk market in Japan, 2009 175
Figure 120: Factors influencing the threat of substitutes in the milk market in Japan, 2009 176
Figure 121: Drivers of degree of rivalry in the milk market in Japan, 2009 177
Figure 122: Japan milk market distribution: % share, by value, 2009 178
Figure 123: Japan milk market value forecast: $ million, 2009'14 180
Figure 124: Japan milk market volume forecast: million liters, 2009'14 182
Figure 125: Japan savory snacks market value: $ million, 2005'09 185
Figure 126: Japan savory snacks market volume: million kilograms, 2005'09 186
Figure 127: Japan savory snacks market segmentation I:% share, by value, 2009 187
Figure 128: Japan savory snacks Market Segmentation II: % share, by value, 2009 188
Figure 129: Japan savory snacks market share: % share, by value, 2009 189
Figure 130: Forces driving competition in the savory snacks market in Japan, 2009 190
Figure 131: Drivers of buyer power in the savory snacks market in Japan, 2009 191
Figure 132: Drivers of supplier power in the savory snacks market in Japan, 2009 192
Figure 133: Factors influencing the likelihood of new entrants in the savory snacks market in Japan, 2009 193
Figure 134: Factors influencing the threat of substitutes in the savory snacks market in Japan, 2009 194
Figure 135: Drivers of degree of rivalry in the savory snacks market in Japan, 2009 195
Figure 136: Japan savory snacks market distribution: % share, by value, 2009 196
Figure 137: Japan savory snacks market value forecast: $ million, 2009'14 198
Figure 138: Japan savory snacks market volume forecast: million kilograms, 2009'14 200
Figure 139: Japan soft drinks market value: $ million, 2005'09(e) 203
Figure 140: Japan soft drinks market volume: million liters, 2005'09(e) 204
Figure 141: Japan soft drinks market segmentation I:% share, by value, 2009(e) 205
Figure 142: Japan soft drinks Market Segmentation II: % share, by value, 2009(e) 206
Figure 143: Japan soft drinks market share: % share, by volume, 2009(e) 207
Figure 144: Forces driving competition in the soft drinks market in Japan, 2009 208
Figure 145: Drivers of buyer power in the soft drinks market in Japan, 2009 210
Figure 146: Drivers of supplier power in the soft drinks market in Japan, 2009 212
Figure 147: Factors influencing the likelihood of new entrants in the soft drinks market in Japan, 2009 213
Figure 148: Factors influencing the threat of substitutes in the soft drinks market in Japan, 2009 214
Figure 149: Drivers of degree of rivalry in the soft drinks market in Japan, 2009 215
Figure 150: Japan soft drinks market distribution: % share, by volume, 2009(e) 216
Figure 151: Japan soft drinks market value forecast: $ million, 2009'14 218
Figure 152: Japan soft drinks market volume forecast: million liters, 2009'14 220



Figure 153: Japan spirits market value: $ million, 2005'09 223
Figure 154: Japan spirits market volume: million liters, 2005'09 224
Figure 155: Japan spirits market segmentation I:% share, by value, 2009 225
Figure 156: Japan spirits Market Segmentation II: % share, by value, 2009 226
Figure 157: Japan spirits market share: % share, by volume, 2009 227
Figure 158: Forces driving competition in the spirits market in Japan, 2009 228
Figure 159: Drivers of buyer power in the spirits market in Japan, 2009 229
Figure 160: Drivers of supplier power in the spirits market in Japan, 2009 230
Figure 161: Factors influencing the likelihood of new entrants in the spirits market in Japan, 2009 231
Figure 162: Factors influencing the threat of substitutes in the spirits market in Japan, 2009 232
Figure 163: Drivers of degree of rivalry in the spirits market in Japan, 2009 233
Figure 164: Japan spirits market distribution: % share, by volume, 2009 236
Figure 165: Japan spirits market value forecast: $ million, 2009'14 238
Figure 166: Japan spirits market volume forecast: million liters, 2009'14 240
Figure 167: Japan wine market value: $ million, 2005'09(e) 243
Figure 168: Japan wine market volume: million liters, 2005'09(e) 244
Figure 169: Japan wine market segmentation I:% share, by value, 2009(e) 245
Figure 170: Japan wine Market Segmentation II: % share, by value, 2009(e) 246
Figure 171: Japan wine market share: % share, by volume, 2009(e) 247
Figure 172: Forces driving competition in the wine market in Japan, 2009 248
Figure 173: Drivers of buyer power in the wine market in Japan, 2009 249
Figure 174: Drivers of supplier power in the wine market in Japan, 2009 250
Figure 175: Factors influencing the likelihood of new entrants in the wine market in Japan, 2009 251
Figure 176: Factors influencing the threat of substitutes in the wine market in Japan, 2009 252
Figure 177: Drivers of degree of rivalry in the wine market in Japan, 2009 253
Figure 178: Japan wine market distribution: % share, by volume, 2009(e) 254
Figure 179: Japan wine market value forecast: $ million, 2009'14 256
Figure 180: Japan wine market volume forecast: million liters, 2009'14 258


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