Make-Up in Turkey to 2014

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Make-Up in Turkey to 2014
Published on September 2010

Report Summary

Introduction

This databook provides key data and information on the make-up market in Turkey. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: eye, face, nail and lip make-up

*Market, category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and
forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the make-up market, including company overview, key facts and business description

Highlights

The market for make-up in Turkey increased at a compound annual growth rate of 13.4% between 2004 and 2009.

The face make-up category led the make-up market in Turkey, accounting for a share of 34.2%.

Leading players in Turkish make-up market include L'Oreal S.A., Revlon, Inc. and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the make-up market in Turkey

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of Content

TABLE OF CONTENTS
Chapter 1 Executive Summary 2

Make-Up in Turkey to 2014 Page 1/8


Summary market level: make-up 2
Summary category level: eye make-up 3
Summary category level: face make-up 4
Summary category level: nail make-up 5
Summary category level: lip make-up 6
Chapter 2 Introduction 7
What is this report about' 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Turkish Lira), 2004'09 21
Value analysis (US dollars), 2004'09 24
Volume analysis, 2004'09 26
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
L'Oreal S.A. 40
Revlon, Inc. 43
Chapter 5 Category Analysis: Eye Make-Up 45
Chapter 6 Category Analysis: Face Make-Up 63
Chapter 7 Category Analysis: Nail Make-up 81



Chapter 8 Category Analysis: Lip Make-Up 97
Chapter 9 Country Comparison 114
Value 114
Volume 118
Market share 122
Chapter 10 New Product Development 123
Product launches over time 123
Recent product launches 125
Chapter 11 Macroeconomic Profile 126
Macroeconomic Indicators 126
Chapter 12 Research Methodology 131
Methodology overview 131
Secondary research 132
Market modeling 133
Creating an initial data model 133
Revising the initial data model 133
Creating a final estimate 134
Creating demographic value splits 134
Primary research 134
Data finalization 135
Ongoing research 135
Chapter 13 Appendix 136
Future readings 136
How to contact experts in your industry 136
Disclaimer 136

LIST OF FIGURES
Figure 1: Make-up, Turkey, value by segment (TRYm), 2004'14 23
Figure 2: Make-up, Turkey, category growth comparison, by value, 2004'14 25
Figure 3: Make-up, Turkey, volume by segment (units, million), 2004'14 28
Figure 4: Make-up, Turkey, category growth comparison, by volume, 2004'14 28
Figure 5: Make-up, Turkey, company share by value (%), 2008'09 31
Figure 6: Make-up, Turkey, distribution channels by value (%), 2008'09 35
Figure 7: Eye make-up, Turkey, value by segment (TRYm), 2004'14 47
Figure 8: Eye make-up, Turkey, category growth comparison, by value, 2004'14 49
Figure 9: Eye make-up, Turkey, volume by segment (units, million), 2004'14 52
Figure 10: Eye make-up, Turkey, category growth comparison, by volume, 2004'14 52
Figure 11: Eye make-up, Turkey, company share by value (%), 2008'09 55
Figure 12: Eye make-up, Turkey, distribution channels by value (%), 2008'09 59



Figure 13: Face make-up, Turkey, value (TRYm), 2004'14 65
Figure 14: Face make-up, Turkey, category growth comparison, by value, 2004'14 67
Figure 15: Face make-up, Turkey, volume (units, million), 2004'14 70
Figure 16: Face make-up, Turkey, category growth comparison, by volume, 2004'14 70
Figure 17: Face make-up, Turkey, company share by value (%), 2008'09 73
Figure 18: Face make-up, Turkey, distribution channels by value (%), 2008'09 77
Figure 19: Nail make-up, Turkey, value by category (TRYm), 2004'14 82
Figure 20: Nail make-up, Turkey, volume by category (units, million), 2004'14 86
Figure 21: Nail make-up, Turkey, company share by value (%), 2008'09 89
Figure 22: Nail make-up, Turkey, distribution channels by value (%), 2008'09 93
Figure 23: Lip make-up, Turkey, value by segment (TRYm), 2004'14 99
Figure 24: Lip make-up, Turkey, category growth comparison, by value, 2004'14 101
Figure 25: Lip make-up, Turkey, volume by segment (units, million), 2004'14 104
Figure 26: Lip make-up, Turkey, category growth comparison, by volume, 2004'14 104
Figure 27: Lip make-up, Turkey, company share by value (%), 2008'09 107
Figure 28: Lip make-up, Turkey, distribution channels by value (%), 2008'09 110
Figure 29: Global make-up market split (value terms, 2009), top five countries 115
Figure 30: Global make-up market value, 2004'09, top five countries 117
Figure 31: Global make-up market split (volume terms, 2009), top five countries 119
Figure 32: Global make-up market volume, 2004'09, top five countries 121
Figure 33: Annual data review process 132

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Make-up, Turkey, value by category (TRYm), 2004'09 21
Table 4: Make-up, Turkey, value forecast by category (TRYm), 2009'14 22
Table 5: Make-up, Turkey, value by category ($m), 2004'09 24
Table 6: Make-up, Turkey, value forecast by category ($m), 2009'14 24
Table 7: Make-up, Turkey, volume by category (units, million), 2004'09 26
Table 8: Make-up, Turkey, volume forecast by category (units, million), 2009'14 27
Table 9: Make-up, Turkey, brand share by value (%), 2008'09 29
Table 10: Make-up, Turkey, value by brand (TRYm), 2008'09 30
Table 11: Make-up, Turkey, company share by value (%), 2008'09 32
Table 12: Make-up, Turkey, value by company (TRYm), 2008'09 33
Table 13: Make-up, Turkey, distribution channels by value (%), 2008'09 34
Table 14: Make-up, Turkey, value by distribution channel (TRYm), 2008'09 34
Table 15: Make-up, Turkey, expenditure per capita (TRY), 2004'09 36
Table 16: Make-up, Turkey, forecast expenditure per capita (TRY), 2009'14 37
Table 17: Make-up, Turkey, expenditure per capita ($), 2004'09 38
Table 18: Make-up, Turkey, forecast expenditure per capita ($), 2009'14 38
Table 19: Make-up, Turkey, consumption per capita (units), 2004'09 39
Table 20: Make-up, Turkey, forecast consumption per capita (units), 2009'14 39
Table 21: L'Oreal S.A. key facts 40
Table 22: Revlon, Inc. key facts 43
Table 23: Eye make-up, Turkey, value by segment (TRYm), 2004'09 45
Table 24: Eye make-up, Turkey, value forecast by segment (TRYm), 2009'14 46
Table 25: Eye make-up, Turkey, value by segment ($m), 2004'09 48
Table 26: Eye make-up, Turkey, value forecast by segment ($m), 2009'14 48
Table 27: Eye make-up, Turkey, volume by segment (units, million), 2004'09 50



Table 28: Eye make-up, Turkey, volume forecast by segment (units, million), 2009'14 51
Table 29: Eye make-up, Turkey, brand share by value (%), 2008'09 53
Table 30: Eye make-up, Turkey, value by brand (TRYm), 2008'09 54
Table 31: Eye make-up, Turkey, company share by value (%), 2008'09 56
Table 32: Eye make-up, Turkey, value by company (TRYm), 2008'09 57
Table 33: Eye make-up, Turkey, distribution channels by value (%), 2008'09 58
Table 34: Eye make-up, Turkey, value by distribution channel (TRYm), 2008'09 58
Table 35: Eye make-up, Turkey, expenditure per capita (TRY), 2004'09 60
Table 36: Eye make-up, Turkey, forecast expenditure per capita (TRY), 2009'14 60
Table 37: Eye make-up, Turkey, expenditure per capita ($), 2004'09 61
Table 38: Eye make-up, Turkey, forecast expenditure per capita ($), 2009'14 61
Table 39: Eye make-up, Turkey, consumption per capita (units), 2004'09 62
Table 40: Eye make-up, Turkey, forecast consumption per capita (units), 2009'14 62
Table 41: Face make-up, Turkey, value by segment (TRYm), 2004'09 63
Table 42: Face make-up, Turkey, value forecast by segment (TRYm), 2009'14 64
Table 43: Face make-up, Turkey, value by segment ($m), 2004'09 66
Table 44: Face make-up, Turkey, value forecast by segment ($m), 2009'14 66
Table 45: Face make-up, Turkey, volume by segment (units, million), 2004'09 68
Table 46: Face make-up, Turkey, volume forecast by segment (units, million), 2009'14 69
Table 47: Face make-up, Turkey, brand share by value (%), 2008'09 71
Table 48: Face make-up, Turkey, value by brand (TRYm), 2008'09 72
Table 49: Face make-up, Turkey, company share by value (%), 2008'09 74
Table 50: Face make-up, Turkey, value by company (TRYm), 2008'09 75
Table 51: Face make-up, Turkey, distribution channels by value (%), 2008'09 76
Table 52: Face make-up, Turkey, value by distribution channel (TRYm), 2008'09 76
Table 53: Face make-up, Turkey, expenditure per capita (TRY), 2004'09 78
Table 54: Face make-up, Turkey, forecast expenditure per capita (TRY), 2009'14 78
Table 55: Face make-up, Turkey, expenditure per capita ($), 2004'09 79
Table 56: Face make-up, Turkey, forecast expenditure per capita ($), 2009'14 79
Table 57: Face make-up, Turkey, consumption per capita (units), 2004'09 80
Table 58: Face make-up, Turkey, forecast consumption per capita (units), 2009'14 80
Table 59: Nail make-up, Turkey, value (TRYm), 2004'09 81
Table 60: Nail make-up, Turkey, value forecast (TRYm), 2009'14 82
Table 61: Nail make-up, Turkey, value ($m), 2004'09 83
Table 62: Nail make-up, Turkey, value forecast ($m), 2009'14 83
Table 63: Nail make-up, Turkey, volume (units, million), 2004'09 84
Table 64: Nail make-up, Turkey, volume forecast (units, million), 2009'14 85
Table 65: Nail make-up, Turkey, brand share by value (%), 2008'09 87
Table 66: Nail make-up, Turkey, value by brand (TRYm), 2008'09 88
Table 67: Nail make-up, Turkey, company share by value (%), 2008'09 90
Table 68: Nail make-up, Turkey, value by company (TRYm), 2008'09 91
Table 69: Nail make-up, Turkey, distribution channels by value (%), 2008'09 92
Table 70: Nail make-up, Turkey, value by distribution channel (TRYm), 2008'09 92
Table 71: Nail make-up, Turkey, expenditure per capita (TRY), 2004'09 94
Table 72: Nail make-up, Turkey, forecast expenditure per capita (TRY), 2009'14 94
Table 73: Nail make-up, Turkey, expenditure per capita ($), 2004'09 95
Table 74: Nail make-up, Turkey, forecast expenditure per capita ($), 2009'14 95
Table 75: Nail make-up, Turkey, consumption per capita (units), 2004'09 96
Table 76: Nail make-up, Turkey, forecast consumption per capita (units), 2009'14 96
Table 77: Lip make-up, Turkey, value by segment (TRYm), 2004'09 97



Table 78: Lip make-up, Turkey, value forecast by segment (TRYm), 2009'14 98
Table 79: Lip make-up, Turkey, value by segment ($m), 2004'09 100
Table 80: Lip make-up, Turkey, value forecast by segment ($m), 2009'14 100
Table 81: Lip make-up, Turkey, volume by segment (units, million), 2004'09 102
Table 82: Lip make-up, Turkey, volume forecast by segment (units, million), 2009'14 103
Table 83: Lip make-up, Turkey, brand share by value (%), 2008'09 105
Table 84: Lip make-up, Turkey, value by brand (TRYm), 2008'09 106
Table 85: Lip make-up, Turkey, company share by value (%), 2008'09 108
Table 86: Lip make-up, Turkey, value by company (TRYm), 2008'09 108
Table 87: Lip make-up, Turkey, distribution channels by value (%), 2008'09 109
Table 88: Lip make-up, Turkey, value by distribution channel (TRYm), 2008'09 109
Table 89: Lip make-up, Turkey, expenditure per capita (TRY), 2004'09 111
Table 90: Lip make-up, Turkey, forecast expenditure per capita (TRY), 2009'14 111
Table 91: Lip make-up, Turkey, expenditure per capita ($), 2004'09 112
Table 92: Lip make-up, Turkey, forecast expenditure per capita ($), 2009'14 112
Table 93: Lip make-up, Turkey, consumption per capita (units), 2004'09 113
Table 94: Lip make-up, Turkey, forecast consumption per capita (units), 2009'14 113
Table 95: Global make-up market value, 2009 114
Table 96: Global make-up market split (value terms ($m), 2009), top five countries 117
Table 97: Global make-up market volume, 2009 118
Table 98: Global make-up market split (volume terms, 2009), top five countries 121
Table 99: Leading players, top five countries 122
Table 100: Turkey make-up new product launches reports, by company (top five companies), 2009 123
Table 101: Turkey make-up new product launches SKUs, by company (top five companies), 2009 123
Table 102: Turkey make-up new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 124
Table 103: Turkey make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 124
Table 104: Turkey make-up new product launches (reports), by package tags or claims, 2009 125
Table 105: Turkey make-up new product launches - recent five launches (2009) 125
Table 106: Turkey population, by age group, 2004'09 (millions) 126
Table 107: Turkey population forecast, by age group, 2009'14 (millions) 127
Table 108: Turkey population, by gender, 2004'09 (millions) 127
Table 109: Turkey population forecast, by gender, 2009'14 (millions) 128
Table 110: Turkey nominal GDP, 2004'09 (TRYbn, nominal prices) 128
Table 111: Turkey nominal GDP forecast, 2009'14 (TRYbn, nominal prices) 128
Table 112: Turkey real GDP, 2004'09 (TRYbn, 2000 prices) 129
Table 113: Turkey real GDP forecast, 2009'14 (TRYbn, 2000 prices) 129
Table 114: Turkey real GDP, 2004'09 ($bn, 2000 prices) 129
Table 115: Turkey real GDP forecast, 2009'14 ($bn, 2000 prices) 130
Table 116: Turkey consumer price index, 2004'09 (2000=100) 130
Table 117: Turkey consumer price index, 2009'14 (2000=100) 130



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