US demand to rise 6.6% annually through 2014 US demand for food safety products is forecast to rise 6.6 percent per year to $2.9 billion in 2014. Recent high-profile foodborne illness outbreaks, in addition to large product recalls due to food safety concerns, will continue to fuel demand, as the prevention, identification and traceability of food contaminants will remain key issues for consumers, food industry participants and legislators. Demand for food safety products will also be boosted by the adoption of more stringent food safety regulations. For instance, projected increases in the frequency of food plant inspections will raise demand for diagnostic testing products. Advances will also be supported by growth in food and beverage production, and expansion in the foodservice industry, as food processing plants and foodservice establishments constitute the largest markets for food safety products. Sales of smart labels and tags will exhibit the fastest gains, driven by the rapid adoption of new smart label technology in food packaging. Food processing plants to remain largest market The food processing segment, which accounted for 71 percent of total demand for food safety products in 2009, will continue to dominate the overall market. Among the various food and beverage processing industries, the largest share of food safety product demand will stem from the meat industry, as raw meat products are easily contaminated during slaughter and subsequent processing, necessitating extensive food safety measures. Advances in meat output will support demand for diagnostic testing products (such as those used to detect Salmonella and E. coli), disinfectants and sanitizers, as well as disinfection equipment. Demand for food safety products in foodservice establishments will be supported by growth in the foodservice industry, as consumers seek convenient, ready-to-eat offerings that provide alternatives to what is typically made at home. Food safety product demand in the foodservice sector will also be boosted by efforts on the part of restaurant operators to avoid the devastating impact of a foodborne illness outbreak on their image. In particular, such efforts will include the use of more efficient disinfection products, which will fuel demand for disinfectants and sanitizers used in restaurants and other eating and drinking establishments. Smart labels & tags to be fastest growing products Demand for smart labels and tags is forecast to experience the fastest growth among all major food safety product types. Smart labels and tags often directly interact with the food or environment to provide food safety related information. Additionally, bar codes and radio frequency identification (RFID) chips are used in distribution operations to provide traceability information, an increasingly important food safety issue. Gains in RFID tags are expected to be strong, as their use for inventory tracking and management continues to grow. For instance, large cattle and pig farms will increasingly use RFID tags to speed animal transfer and processing at feed lots and slaughterhouses. On the other hand, advances for bar code labels and tags will be restrained due to market maturity, as well as continued loss of market share to RFID tags. Study coverage This new study presents historical demand data for 1999, 2004 and 2009, and forecasts for 2014 and 2019 by product type (e.g., disinfection products, diagnostic products, smart labels and tags, software and tracking systems) and market application. The study also considers market environment factors, evaluates company market share and profiles 38 US industry competitors.

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US Food Safety Products Market
Published on April 2010
Report Summary
US demand to rise 6.6% annually through 2014
US demand for food safety products is forecast to rise 6.6 percent per year to $2.9 billion in 2014. Recent high-profile foodborne
illness outbreaks, in addition to large product recalls due to food safety concerns, will continue to fuel demand, as the prevention,
identification and traceability of food contaminants will remain key issues for consumers, food industry participants and legislators.
Demand for food safety products will also be boosted by the adoption of more stringent food safety regulations. For instance,
projected increases in the frequency of food plant inspections will raise demand for diagnostic testing products. Advances will also be
supported by growth in food and beverage production, and expansion in the foodservice industry, as food processing plants and
foodservice establishments constitute the largest markets for food safety products. Sales of smart labels and tags will exhibit the
fastest gains, driven by the rapid adoption of new smart label technology in food packaging.
Food processing plants to remain largest market
The food processing segment, which accounted for 71 percent of total demand for food safety products in 2009, will continue to
dominate the overall market. Among the various food and beverage processing industries, the largest share of food safety product
demand will stem from the meat industry, as raw meat products are easily contaminated during slaughter and subsequent processing,
necessitating extensive food safety measures. Advances in meat output will support demand for diagnostic testing products (such as
those used to detect Salmonella and E. coli), disinfectants and sanitizers, as well as disinfection equipment. Demand for food safety
products in foodservice establishments will be supported by growth in the foodservice industry, as consumers seek convenient,
ready-to-eat offerings that provide alternatives to what is typically made at home. Food safety product demand in the foodservice
sector will also be boosted by efforts on the part of restaurant operators to avoid the devastating impact of a foodborne illness
outbreak on their image. In particular, such efforts will include the use of more efficient disinfection products, which will fuel demand
for disinfectants and sanitizers used in restaurants and other eating and drinking establishments.
Smart labels & tags to be fastest growing products
Demand for smart labels and tags is forecast to experience the fastest growth among all major food safety product types. Smart
labels and tags often directly interact with the food or environment to provide food safety related information. Additionally, bar codes
and radio frequency identification (RFID) chips are used in distribution operations to provide traceability information, an increasingly
important food safety issue. Gains in RFID tags are expected to be strong, as their use for inventory tracking and management
continues to grow. For instance, large cattle and pig farms will increasingly use RFID tags to speed animal transfer and processing at
feed lots and slaughterhouses. On the other hand, advances for bar code labels and tags will be restrained due to market maturity, as
well as continued loss of market share to RFID tags.
Study coverage
This new study presents historical demand data for 1999, 2004 and 2009, and forecasts for 2014 and 2019 by product type (e.g.,
disinfection products, diagnostic products, smart labels and tags, software and tracking systems) and market application. The study
also considers market environment factors, evaluates company market share and profiles 38 US industry competitors.
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