For the complete report, get in touch with us at : info@netscribes.com The report begins with ‘Introduction’ section covering overview regarding broadband internet which provides basic idea regarding broadband internet and how it is different from legacy dial-up or equivalent internet technology. Various internet access technologies are briefly discussed here for better understanding of the subject in hand. The section also covers a short history of internet in India, highlighting key moments since 1995, when internet was first introduced in India. The ‘Market Overview’ section elaborates global & domestic market state of broadband internet. It is accompanied by a plethora of statistical information regarding broadband in global scenario as well as in India such as global & domestic market size in terms of subscriber base, penetration level in various countries, market share according to broadband access technology, and other related information. The section also elaborates details regarding region-wise data of broadband and country-wise information in Asia covering total population, subscriber base in 2000 and 2011, & percentage share compared to total subscriber base in Asia and the world. The section continues with emphasis on information regarding domestic market including latest TRAI (Telecom Regulatory Authority of India) updated market size in terms of subscriber base, projection of growth of the same till 2015, & also for 2017 and 2020. It also enlightens with information such as current rural usage and projection of growth in the coming years, average internet speed in India and rural-urban internet subscriber base split from 2008 till 2011 and a projected growth till 2015. Next state-wise broadband subscriber base and penetration in India is provided to explore possibility in various states. It is followed by a discussion on broadband service delivery technology wherein various technologies are briefed with definition & technical information. The section closes with ‘Market share of Broadband Players’ segment where various broadband internet service providers are mapped according to their market share with some key information. It is followed by ‘Scope in India’ section which elaborates on various scope areas and verticals for broadband in India. Special emphasis has been given on rural and sub-urban opportunities as broadband will be largely driven by these consumers in near future. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for broadband internet. The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for broadband internet adoption in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

1. Broadband Internet Adoption in India
January 2012

2. Executive Summary
Broadband internet market size in India is estimated to be around x1 mn in terms of subscriber
base as on 20--
Market Government of India is hopeful of achieving the target of x2 mn broadband internet
connections by 20-- and x3 mn by the end of 20--
Global market size of broadband internet in terms of subscriber base was x4 mn as on 20--
Drivers: Challenges:
Burgeoning PC Penetration 3G Mobile Broadband
Drivers & Increase in Disposable Income Lack of Regional Language Support
Challenges Soaring Enterprise Demand
Increasing Demand for Rich Web Contents
and Social Networking
Affordability of Broadband Services
Trend1
Trends &
Developments Trend2
Trend3
Major Players
Player1 Player2 Player3
Competition
Player4 Player5 Player6
BROADBAND INTERNET MARKET IN INDIA 2012.PPT 2

3. •Introduction
•Market Overview
•Scope in India
•Drivers & Challenges
•Broadband Service Providers
•Trends & Developments
•Vendor Opportunities
•Strategic Recommendations
•Survey on Broadband Usage
BROADBAND INTERNET MARKET IN INDIA 2012.PPT 3

4. Introduction
Broadband Internet Overview
•Broadband is the general expression for high bandwidth internet connection capable of more than x1
Kbps of speed
• Broadband was first launched in country1 in 20-- providing a complete different experience to Internet,
coming from dial-up internet connections that typically operated on x2 Kbps modems
• Broadband internet speed in other countries such as country1, country2, country3, country4 and others,
are a lot higher than the defined lower limit, going all the way up to x3 Mbps on the average
Telecom Regulatory Authority of India (TRAI) has proposed raising the definition of broadband to x4 Mbps in India
• Broadband internet has opened new avenues for area1, area2, area3 and area4
Major Internet Access Technologies
Technology Description
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AccessTechnology1
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AccessTechnology2
bbbbbbbbbbbbb
AccessTechnology3 bbbbbbbbbbbbb
AccessTechnology4 aaaaaaaaaaaaaa
AccessTechnology5 bbbbbbbbbbbbb
BROADBAND INTERNET MARKET IN INDIA 2012.PPT 4

5. Global broadband market size is x1 of total internet market
indicating huge growth prospect
Market Overview – Global
• Global market size of broadband internet is x2 mn in terms of subscriber base, as on 20--
Number of internet user reached x3 bn milestone globally in the end of 20--
• Globally, Broadband internet market has seen significant growth in quite a few countries whereas in some the
penetration level still remains low and trivial
In terms of annual growth, countries such as Serbia, Thailand & Belarus achieved x4% or more growth between 20-- and 20--
• Globally, technology1 is the leading broadband technology used by majority of the consumers followed by technology2
accounting for x5% and x6% respectively of the entire broadband subscription technology base
In countries like Country1 usage of technology3 is dominant followed by technology4 which is the leading technology in country2,
whereas in countries like country3, usage of technology5 is higher
Broadband Market Size, Share & Growth – Major Continents
200 f4 f6 c1
f5
f3 c2
150 f1 f2
c3
100 7% c4
c5
50 c6
f7 f8
c7
0
d1 d2 d3 d4
BROADBAND INTERNET MARKET IN INDIA 2012.PPT 5

6. Region-wise Broadband Statistics - Global
Percentage Share
Subscriber Base Subscriber Base of Total
Regions Population Penetration
(2000) (2011) Subscriber Base –
Global
Region1 a1 b1 c1 d1% e1%
Region2 a2 b2 c2 d2% e2%
Region3 a3 b3 c3 d3% e3%
Region4 a4 b4 c4 d4% e4%
Region5 a5 b5 c5 d5% e5%
Region6 a6 b6 c6 d6% e6%
Region7 a7 b7 c7 d7% e7%
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• ccccccccccc
BROADBAND INTERNET MARKET IN INDIA 2012.PPT 6

7. Scope in India - Across Verticals (1/4)
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Vertical1 • bbbbbbbbb
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Vertical2 • bbbbbbbbb
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Vertical3 • bbbbbbbbb
• ccccccccccc
BROADBAND INTERNET MARKET IN INDIA 2012.PPT 7

8. Drivers & Challenges – Summary
Drivers
Burgeoning PC Penetration
Challenges
Increase in Disposable Income 3G Mobile Broadband
Soaring Demand in Enterprises Lack of Regional Language Support
Increasing Demand for Rich Web
Contents and Social Networking
Affordability of Broadband Services
BROADBAND INTERNET MARKET IN INDIA 2012.PPT 8

9. Major Broadband Service Providers (-/-)
Company Snapshot: Company1 (1/2)
Corporate Information Business Highlights
Head Quarters City, Country • aaaaaaaaaa
• Bbbbbbbbb
Integrated Telecommunication
Industry • Ccccccccccc
Services
• ddddddddd
No. of.
---- • eeeeeeeeee
Employees
• ffffffffffffffff
Website www…….com
Financial Performance Key Contacts
Total Revenue Net Profit Name Designation
INR bn INR bn Mr. X Chairman and MD
6 0.6
x4
x2 x3 Mr. X Chief Managing Director
4 x1 0.4
2 0.2 Mr. X Director of Operations
0 0.0 Mr. X Executive Director of Finance
BROADBAND INTERNET MARKET IN INDIA 2012.PPT 9

10. Major Broadband Service Providers (-/-)
Company Snapshot: Company1 (2/2)
Key Business Segments Key Geographic Segments
b1 c1 c2 c3 c4 c5
100% Company filed revenue 100%
under single business
segment
50% 50%
0% 0%
2011 2008 2009 2010 2011
Broadband Tariffs:
General Data Plans High Data Usage Plans
Download Monthly Download Monthly
Plan Name Speed Plan Name Speed
Limit Cost Limit Cost
Plan1 s1 1 GB --- Plan4 S4 125 GB ---
Plan2 s2 Unlimited --- Plan5 S5 250 GB ---
Plan3 s3 Unlimited --- Plan6 s6 Unlimited ---
BROADBAND INTERNET MARKET IN INDIA 2012.PPT 10

11. Some recent developments & trends in mobile apps and its
popular application in the domestic market
Key Trends & Development
Trends & Developments Description
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Development1
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Development2
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Development3
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• aaaaaaaaaa
Development4
• bbbbbbbb
• aaaaaaaaaa
Development5
• bbbbbbbb
BROADBAND INTERNET MARKET IN INDIA 2012.PPT 11

12. Opportunity1, Opportunity2 and Opportunity3 provides
ample opportunities for broadband players in India
Vendor Opportunities
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Opportunity1 • Bbbbbbbbb
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Opportunity2 • Bbbbbbbbb
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Opportunity3 • Bbbbbbbbb
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BROADBAND INTERNET MARKET IN INDIA 2012.PPT 12

13. Strategic Recommendations (-/-)
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Strategic Recommendations1
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Strategic Recommendations2
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BROADBAND INTERNET MARKET IN INDIA 2012.PPT 13

14. Survey on Broadband Usage (-/-)
Question Subject1
50
Q: xxxxxxxxxxxxxxxxxx? m2%
40
m4%
Response Option: 30 a
1) a m3% b
20
2) b c
10 d
3) c m1%
4) d
0
Question Subject2
Q: yyyyyyyyyyyyyyyyyyy?
e m5%
Response Option:
f m6%
1) e
2) f
3) g g m7%
BROADBAND INTERNET MARKET IN INDIA 2012.PPT 14

15. Thank you for the attention
The Broadband Internet Market in India report is a part of Research on India’s
Telecommunications Series. For more detailed information or customized research
requirements please contact:
Kalyan Banga Our other offerings in the Telecom Series:
•Mobile Application Market in India 2012
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•3G Market in India 2011
•Telecom Market in China 2011
•Smartphone Market in India 2011
•Telecom Towers Market in India 2010
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