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The luxury car market is expected to witness strong growth with rising number of foreign players planning expansions in the market. Growing number of young entrepreneurs in India inclined to drive luxury cars is brining about healthy demand for such cars.
The report provides a brief overview of the automotive market in India, the production of passenger vehicles over years and the segmented share of the automobile market. It then elaborates on the Indian luxury car market, market size in units, luxury cars sale as a percentage of the total sales of cars and the various luxury car segments.
An analysis of drivers reveals that growth in high income households, luxury car manufacturers entering pre-owned/used car market, increasing investments in automotive sector and preferred choice of the young and affluent are helping the market grow. The key challenges identified are the affordability of luxury cars and that it pollutes the environment. The report discusses the current market trends as increase in the number of distributors across India, global companies eyeing India as manufacturing base and players diversifying offerings.
The report provides the profile and expansion plans of the players in the market. The report mentions the key developments in the sector.
2. Executive Summary
The luxury car market in India is growing at CAGR x% presently
Luxury cars formed s% of the total sales of cars in 20--
Market
Increasing availability of cars has helped in the expansion of the passenger vehicles market in
India
Drivers: Challenges:
LE
Growth in high income households Affordability
Drivers &
Challenges
P
Low interest rate of loans
Increasing investments in automotive sector
M
Preferred choice of the young and affluent
Polluting environment
Trends SA
Luxury car manufacturers entering pre-owned/used car market
Increase in the number of distributors across India
Global companies are eyeing India as manufacturing base
Players diversifying offerings
• Major players in the luxury car market are Company 1, Company 2 and Company 3
• Most of the players are planning pan-India expansion due its growing affluent class
Competition
Major Players
Company 1 Company 2 Company 3
Company 4 Company 5 Company 6
LUXURY CAR MARKET IN INDIA 2011.PPT 2
3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
LUXURY CAR MARKET IN INDIA 2011.PPT 3
4. Expansion in the upper middle class segment has brought
new buyers in the luxury car market
Market Overview – India Market Size: (Units) Luxury Cars
• The luxury car market in India has recorded strong
growth in the last few years ‘000
E
• Luxury car involves lavish expenditure, designed and 20 +f%
made for a particular section of society
D
• Such cars typically have a carrying capacity of 6 C
LE
10
passengers and the minimum cost is around INR a
mn in the Indian market B
M
rich and rising number of young entrepreneurs
P
• Luxury cars have become the preferred choice of the 0
20-- 20-- 20--e 20--e
Segments of Luxury Cars
Segments
Ultra Luxury Segment
SA
Price (INR mn)
Above s
Luxury Cars Sale
Figures are for respective calendar years
Luxury Cars H%
High-end Luxury Segment f1-f2
Executive Segment r1-r2 Others G%
Compact Executive Segment g1-g2
Premium Compact Segment h1-h2
2009
Source:
LUXURY CAR MARKET IN INDIA 2011.PPT 4
5. Drivers & Challenges – Summary
Drivers Challenges
Growth in high income households Affordability
Low interest rate of loans Polluting environment
Increasing investments in automotive
sector
Preferred choice of the young and
affluent
LUXURY CAR MARKET IN INDIA 2011.PPT 5
6. Trends – Summary
Luxury car manufacturers
Players diversifying offerings
entering pre-owned/used car
market
Key Trends
Global companies are eyeing Increase in the number of
India as manufacturing base distributors across India
LUXURY CAR MARKET IN INDIA 2011.PPT 6
7. Major Players in the Market (x/x)
Company Snapshot: Company 1
Corporate Information Recent Products
Headquarters City A Model Price (INR mn)
Model 1 a1-a2
Founded 20--
Model 2 b1-b2
Key People Mr. X Model 3 c1-c2
Business Highlights
PLE
M
• Audi India has witnessed a two-fold increase in sales to d cars in Oct 20--, against h cars in Oct 20--
The company witnessed p % growth during Jan-Oct 20--, with sales of g units, against t units sold during Jan-Oct 20--
SA
• Extended its dealership network in India with the opening of its new showroom in City B, plans to open at least two
more dealerships before the end of 20--
Source:
LUXURY CAR MARKET IN INDIA 2011.PPT 7
8. Thank you for the attention
The Luxury Car Market – India report is a part of Research on India’s Automobile Industry
Series.
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