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MDN Edify Education Pvt. LtdJune 2011

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Contents Executive Summary Factsheet Offices & Centres Business Model Business ModelMDN Edify Education Pvt. Ltd Key People SWOT Analysis Expansion Plans and Ownership Industry Analysis Competitive Landscape Recent News 2

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Executive Summary • MDN Edify Education Pvt. Ltd. (Edify) is an initiative of the DRS group, and engages in catering to the various Company p y schooling and educational needs h li d d ti l dDescription • Its curriculum is designed on primary year programme X guidelines • The company primarily engages itself in the operation of pre‐school and K12 school chains across the Business Model country • It operates its pre‐school under the brand name ‘X’ whereas other schools are branded as A, B and C It operates its pre school under the brand name X whereas other schools are branded as A, B and C • Strength 1 is one of the major strengths of the company, however Weakness 1 is its major area of concernSWOT Analysis • Opportunity 1 offers tremendous opportunity to private players such as Edify, however Threat 1 endangers the growth and strategic initiatives of Edify • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into education systems namely, A and B • Formal education system includes segments such as A and B, whereas the informal education system includes X, Y and ZIndustry Analysis • The pre‐school segment in India is estimated to be valued at INR X mn in 20‐‐ and the market is mainly dominated by the unorganized sector y g • The K‐12 segment alone accounts for X% of the overall Indian education industry and is expected to grow at a CAGR of Y% to reach INR Z mn by 20‐‐ • Key competitors for the company can be enlisted as: Competitor 1, Competitor 2 and Competitor 3Competitive • Competition in the pre‐school industry is increasing steadily with many private chains opening their pre‐Landscape schools in different regions of the country h l i diff t i f th t SAMPLE SAMPLE 3

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FactsheetBasic Information Brief DescriptionIndustry y Education • MDN Education Pvt. Ltd. is the educational arm of DRS group •Pre‐school which operates through the following divisions: • Division 1: •K‐12 – It operates and runs its Z chain under the brand name ‘Brand X’ Corporate Address ‐‐ – Has more than Y centres spread across India • Division 2: – It includes the X and Y l d h d – Currently, operates X Edify schools in location 1, location 2, location Tel No. ‐‐ 3 and location 4Fax No. ‐‐ • Follows the ‘X’ concept of education which focuses on developing the A, B and C of a child, thereby providing an all Website ‐‐ round development of the child round development of the child • Provides an optimum teacher ‐ student ratio of 1:X so as to facilitate better and efficient teaching which in turn greatly Year Founded ‐‐ enhances the quality of education received by the children • Also provides training to the faculty members and board Ownership ‐‐ members which helps in increasing the productivity of the school members which helps in increasing the productivity of the schoolEmployees ‐‐ by a large extentRevenue ‐‐Fiscal Year End ‐‐Auditor ‐‐ Brief History yCompetitors ‐‐ • 20‐‐: A • 20‐‐: B • 20‐‐: CSource: 4

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Centres – India (Region wise) Edify Kids Edify Schools CentresRegion /State / UT Centres Location No. of Centres Andhra Pradesh ‐‐ Bangalore ‐‐Arunachal Pradesh ‐‐ Nagpur ‐‐Assam ‐‐ Ranipet ‐‐Bihar ‐‐ Amravati ‐‐Chhattisgarh ‐‐ Hyderabad ‐‐Delhi ‐‐GujaratG j t ‐‐Haryana ‐‐Jammu &Kashmir ‐‐Karnataka ‐‐Madhya Pradesh ‐‐Maharashtra ‐‐Orissa ‐‐ Edify Kids – Upcoming CentresTamil NaduTamil Nadu ‐‐ ocat o Location No. of Centres o. o Ce t esUttar Pradesh ‐‐ Andhra Pradesh ‐‐Uttarakhand ‐‐ Bihar ‐‐West Bengal ‐‐ Uttarakhand ‐‐ Uttar Pradesh ‐‐Source: Note: The list contains locations of centres mentioned on the company website 5

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Business Model MDN Edify Education Pvt. Ltd. Pre‐Schools K12 Schools Brand 1 Brand 2 Brand 3 Edify Kids Format 1 Facts Edify Schools Format 1 Facts • Requirement 1 • Requirement 1 • Requirement 2 • Requirement 2Source: 6

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Key People (1/2)Vice President Promoters/DirectorsMs. XMs. X Mr. Y Mr YVice President, MDN Edify Education Founder, CMD (DRS Group)Age : ‐‐ Age : ‐‐Since: 20‐‐ Since: 19‐‐Professional History • ‐‐ Professional History • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐Educational • ‐‐ Educational • ‐‐Background • ‐‐ ac g ou d Background • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐Source: 7

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SWOT Analysis Strengths Weakness• Strength 1: • Weakness 1:• Strength 2 : g• Strength 3 : Opportunities Threats•O Opportunity 1: t it 1 • Th t 1 Threat 1:• Opportunity 2 : • Threat 2:• Opportunity 3 : 8

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Industry AnalysisPre‐school Industry – Overview Size & Growth• Preschool Market in India is expected to X at a CAGR of Y% reaching INR Z bn by 20‐‐ INR mn• Preschools are primarily an urban trend with rapid proliferation 50,000 E of organized preschool chains in metropolitan cities +U% 40,000 D • Players are also looking at targeting Tier X and Tier Y cities which is dominated by the unorganized market d i db h i d k 30,000 C• About X% of the urban children between Y to Z years of age are B 20,000 enrolled in preschools in India A 10,000• Preschool is a X market and is attracting investments from many private players and the penetration levels are expected to Y at a private players and the penetration levels are expected to Y at a 0 CAGR of Z% between 20‐‐ and 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐Pre‐school Penetration Market Segmentation % Organized8 H X%6 G F4 E D B C2 A Y%02008 2009 2010 2011 2012 2013 2014 2015 UnorganizedSource: 9

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Competitive Landscape (4/4)Competitive ScenarioCompany NameCompany Name Company A Company A Company B Company B Company C Company C Company D Company D Company E Company E Company F Company F Company G Company G Company H Company H Basic InformationNo. of Pre‐schools ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐No. of K‐12 Centres ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Financial InformationRevenue (INR mn) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐Net Profit/loss (INR ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐mn) Geographic Presence (India)Zone A Medium Medium Medium Medium High NA NA MediumZone B Medium Low Medium Low Low NA NA LowZone CZone C Low Medium Low High Medium NA Low HighZone D High High High Medium Medium High High High Franchisee RequirementsMinimum Area (sq ft) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐Capital Required (INR ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐mn)Source: SAMPLE SAMPLE 10

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Thank you for the attentionMDN Edify Education Pvt. Ltd. is a part of Netscribes’ Education Company ProfileSeries.S iFor more detailed information or customized research requirements please contact:Gaurav Kumar Jitendra PunjabiPhone: +91 33 4064 6214 Phone: +91 33 4064 6214E‐Mail: gaurav.kumar@netscribes.com E‐Mail: jitendra.punjabi@netscribes.comAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes ((India) Pvt. Ltd. and no part may be reproduced without prior written permission. ) p y p p p www.netscribes.com 11