Mobile internet market in india 2014 - Sample

Mobile Internet Market – India
February 2014

2MOBILE INTERNET MARKET IN INDIA 2014.PPT
Executive Summary
Drivers:
Market
Overview
Drivers &
Challenges
Market Trends
Competitive
Landscape
 Mobile internet subscriber base stood at x1 mn in India, as of month1 20--
 As of 20--, x2% of the total internet usage originated from mobile devices
Reduction in Data Tariff
Abolition of Data Cap
Flexible Data Packs
Challenges:
Major Players
Bharti Airtel Ltd. Idea Cellular Ltd. Reliance Communications Ltd.
Bharat Sanchar Nigam Ltd. Tata Teleservices Ltd. Vodafone India Ltd.
 Inferior or Inconsistent Services
 Low Smartphone & Tablet Penetration
in Rural Areas
 Affordability of Next Generation
Mobile Networks
 Colossal Wireless Subscriber Base
 Soaring Adoption of Mobile Devices and
Reduction in their Prices
 Increase in Disposable Income and
Economic Advancement
 Growing Demand for Content-Rich
Applications & Services

•Macroeconomic Indicators
•Introduction
•Market Overview
•Drivers & Challenges
•Market Trends
•Competitive Landscape
•Market Opportunities
•Strategic Recommendations
•Consumer Insights
•Appendix

4
Economic Indicators (-/-)
11
12
13
14
15
d1
c1
b1
a1
INR tn
Q4
c4
b4
a4
Q3
c3
b3
Q1
a2
b2
a3
Q2
d2
c2
2013-142012-132011-122010-11
GDP at Factor Cost: Quarterly
Inflation Rate: Monthly
0.0
0.5
1.0
1.5
2.0
%
Aug 2013 - Sep 2013
r
Jul 2013 - Aug 2013
q
Jun 2013 - Jul 2013
p
Oct 2013 - Nov 2013
t
Sep 2013 - Oct 2013
s
MOBILE INTERNET MARKET IN INDIA 2014.PPT

Introduction
• Mobile internet provides access to an abundance of circumstantially appropriate information available on the World
Wide Web through a number of mobile devices functioning across multiple wireless networks
 The concept incorporates data-optimized telecom networks and takes advantage of pre-establish web resources as an execution
platform
 Presentation schema of the readily-available web content adapts to multi-device communications enabled by wireless data gateways
• Variety of purposes such as smartphones, featurephones, tablets or USB modems can take advantage of mobile data
services for web surfing, emails, media streaming, file download and upload, and mobile applications, among others
• Numerous Web-based technologies have emerged in recent times for delivery of mobile internet services efficiently
 They include modern web-based software and web 2.0 community-generated applications
• With the growing usage of mobile devices prompted by the busy modern-day lifestyles of consumers, there is an
increasing need for on-the-go internet-based services
Mobile Internet – Overview
Internet Access Technologies
Technology Description
Internet via Phone Line
Internet access via 56 Kbps modems connected to fixed phone connections using public
switched telephone network (PSTN)
Internet via LAN (Local Area Network) Internet access via Ethernet cables using LAN by individual ISPs in the area
Internet Over Cable TV Line Cable TV service providers providing Internet access via the same line
Wireless Internet access via wireless frequency channels by various ISPs
Mobile Internet Internet access via cellular networks using 2G, 3G and 4G technology

6
• Mobile Internet market is expected grow at a CAGR of around a41% owning to increased use of service1 and
service2
 Service providers are offering service3 at better factor1 and in smaller factor2 leading to increased adoption of mobile broadband
services
 Services4, however, remain popular in area1 largely due to factor3 in the area2
• Tech1 subscriber base in India was around a42 mn in 201- and is expected to double by 201-
• At present, mobile operators make around a43% of their total revenue from data services
Popularity of tech2 is largely restricted to area3, but is
expected to gain traction in area4 with factor8
Market Overview – India (-/-)
Mobile Internet Access – Market Size
+a9%
INR bn
SAMPLE

Quarterly addition of wireless data subscribers has been
falling in recent times due to factor1 within the sector
Market Overview – India (-/-)
• TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText
TextText TextText TextText TextText TextText TextText
TextText
TextText TextText TextText TextText
Quarterly Mobile Internet Subscriber Base – Market Size and Growth
mn
X2%
Total Wireless Data SubscribersQuarterly Addition
SAMPLE

Drivers & Challenges – Summary
Drivers
Colossal Wireless Subscriber Base
Soaring Adoption of Mobile Devices
and Reduction in their Prices
Increase in Disposable Income and
Economic Advancement
Growing Demand for Content-Rich
Applications & Services
Changing Demographics and
Consumer Behaviour
Challenges
Inferior or Inconsistent Services
Low Smartphone & Tablet Penetration
in Rural Areas
Affordability of Next Generation
Mobile Networks

Market Trends (-/-)
• TextText TextText TextText TextText TextText TextText TextText TextText TextText
TextText TextText TextText TextText TextText TextText TextText TextText TextText
TextText TextText TextText
x1
• TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText
TextText TextText
• TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText
TextText TextText
• TextText TextText TextText TextText TextText TextText TextText TextText TextText
TextText TextText TextText TextText TextText TextText TextText TextText TextText
TextText TextText TextText
x2
Trend1

10
SAMPLEKey Ratios of Top 4 Companies – Operational Basis (FY 2013) (1/3)
Competitive Benchmarking (2/5)
0
%
Va Tech Wabag
d2
d1
Thermax
c2
c1
SPML
b2
b1
Ion Exchange
a2
a1
Net MarginOperating Margin
• Va Tech Wabag recorded operating margin of -%, higher than that of Ion Exchange, Thermax and SPML which recorded
operating margin of -%, - and -% respectively
• Thermax however recorded the highest net margin of -% higher than that of Ion Exchange, SPML and Va Tech Wabag
which recorded net margins of -%, -% and -% respectively

11
SAMPLE
Public: Domestic Company – Company 1
(1/4)
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of
Incorporation
Ticker Symbol
Stock Exchange
Category Products/Services
Sectors (EPC)
Name Designation
Head Office

12
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
• The company incurred a net loss of INR - bn in FY 2013, as compared to net
profit of INR - bn in FY 2012
• The company reported total income of INR - bn in FY 2013, registering a
decrease of -% over FY 2012
• The company earned an operating margin of -% in FY 2013, a decrease of -
percentage points over FY 2012
• The company reported debt to equity ratio of - in FY 2013, an increase of -
% over FY 2012
Key Financial Performance Indicators
Indicators Value (17/01/2014)
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)
Particulars
y-o-y change
(2013-12)
2013 2012 2011 2010
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Net Profit/LossTotal Income
0
2010
s1
t1
INR bnINR bn
2013
t4
s4
2012
s3
t3
2011
s2
t2
(2/4)

13
SAMPLEKey Business Segments Key Geographic Segments
Business Highlights
Description News
Overview
• Operates as a civil engineering construction company in India
• Involved in x1, x2, x3, x4, x5
• Engages in oil exploration and realty development businesses
• Has initiated talks with investors to sell up to x6
• Intends to amalgamate its x7
• Creditors have approved a x8
Certifications • It is the only Indian Construction Company to have been accredited with ISO 9001 certification for all
fields of Civil Engineering Works, including design
0%
g1
2013
Construction and Engineering
0%
2013
f4
e4
2012
f3
e3
2011
f2
e2
2010
f1
e1
OverseasIndia
(3/4)

14
SAMPLEPublic: Domestic Company – Company 1 (4/4)
TO
WS

15
SAMPLEPrivate: Domestic Company – Company 2 (1/5)
Key People
Products and Services
Company Information Offices and Centres – India
Category Products/Services
Water and
Wastewater
Management Name Designation
Ahmedabad
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Head Office

16
SAMPLEShareholders of the Company as on 28.09.2012 Ownership Structure
Name No. of Shares held
Doshion Private Ltd.
Veolia Water Solutions &
Technologies
Total
30%
70%
Corporate Bodies Foreign holdings
Private: Domestic Company – Company 2 (2/5)

17
SAMPLEFinancial Snapshot Key Ratios
Improved Decline
Financial Summary
• The company earned a net profit of INR - mn in FY 2013, as
compared to net loss of INR - mn in FY 2012
• The company reported total income of INR - mn in FY 2013,
registering an increase of -% over FY 2012
• The company earned an operating margin of -% in FY 2013, an
increase of - percentage points over FY 2012
• The company reported debt to equity ratio of - in FY 2013, a
decrease of -% over FY 2012
Net Profit/LossTotal Income
0
v3
u3
2011 2013
v4
u4
2012
INR mnINR mn
v2
2010
u1
v1
u2
Particulars
y-o-y change
(2013-12)
2013 2012 2011 2010
Profitability Ratios
Operating Margin
Net Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover

18
SAMPLEBusiness Highlights
Description News
Overview
• Company 2 aims at executing small, medium & large size EPC Projects for Water & Waste Water
Management facilities in Municipal, Infrastructural and Industrial projects
• It is a joint venture between t1 and t2
Network
• It has five manufacturing bases in India, four in Ahmedabad and the fifth in Gandhidham
• It is based out of t3
• Has a strong network of experts spread across t4 nad t5
Awards
• Bagged the award for t6
• Was conferred with the t7

19
SAMPLE
Private: Domestic Company – Company 2 – SWOT Analysis
(5/5)
TO
WS

Enterprise mobility is witnessing major growth in India
leading to enhanced scope for mobile broadband players
Opportunities in the Enterprise segment
•Text text text text text text text text text text text text text text text text text texttext text text text text text text text
text text text text text text text text text text
 Text text text text text text text text text text text text text text text text text texttext text text text text text text text text text text text text
text text text text text text text text
Enterprise Mobility – Market Size
•Text text text text text text text text text text text text text text text text text texttext text text text text text text text
text text text text text text text text text text
 Text text text text text text text text text text text text text text text text text texttext text text text text text text text text text text text text
text text text text text text text text
mn
Y1%
Mobile Workforce – India (Growth and Size)
X1%
INR bn

SWOT Analysis of Mobile Internet Market
SWOT
Analysis
Strengths
•Text text text text text text text text text
Opportunities
Weaknesses
Threats

Strategic Recommendations (-/-)
•Companies need to focus on specific1 and specific2 early to leverage on specific3
Recommendation1 Recommendation2

Consumer Insights – Mobile Internet Usage Survey (-/-)
Data Service Selection Criteria
Mobile Internet Usage and Preferences – Introduction & Methodology
Sample Size x1
Sample Sources
Social Media Websites and
Technology Forums
Survey Duration Jan 2014 to Feb 2014
Quantitative
Representation Used
Percentage
Response Options:
1) R1
2) R2
3) R3
4) R4
Q: What are the criteria considered when selecting a
mobile data service?
• Survey on mobile internet usage & preferences was
conducted across multiple social media websites
• The survey has been kept mostly close ended with
specific open-ended responses to capture common
areas of user interest
• The survey has been conducted among a small group of
people comprising home users, gamers, information
technology professionals & other segments of the
workforce
0
20
40
60
80
R3R2R1 R4

24
Appendix
Ratio Calculations
Operating Margin
(Operating
Income/Revenues)*100
Net Margin (Net Profit / Revenues) *100
(Income Before Tax / Revenues
*100
Return on Equity (ROE)
(Net Income / Shareholders
Equity)*100
Return on Capital (ROCE)
EBIT / (Total Assets – Current
Liabilities)*100
Return on Working Capital (EBIT / Working Capital) *100
Return on Assets (EBIT / Total Assets)*100
Return on Fixed Assets (EBIT / Fixed Assets) *100
Operating Costs (% of Sales)
(Operating Expenses / Sales)
*100
Administration Costs (% of
Sales)
(Administrative Expenses / Sales)
*100
Interest Costs (% of Sales) (Interest Expenses / Sales) *100
Ratio Calculations
Current Ratio
Current Assets / Current
Liabilities
Cash Ratio
{(Cash & Bank Balance +
Marketable Securities) / Current
Liabilities)}
Debt to Equity
Total Liabilities / Shareholders
Equity
{Total Debt / (Shareholders
Equity + Total Debt)}
Interest Coverage Ratio EBIT / Interest Expense
Fixed Asset Turnover Sales / Fixed Assets
Asset Turnover Sales / Total Assets
Current Asset Turnover Sales / Current Assets
Working Capital Turnover Sales / Working Capital
Sales / (Shareholders Equity +
Total Debt)

25
Sources of Information
Open Sources
Premium Databases
Company WebsitesAnnual Reports of Companies
Online Water Sector MagazinesMagazines and Journals
Water Associations in IndiaLeading Newspapers
Electronic MediaPrint Media
SECONDARY RESEARCH
PRIMARY RESEARCH
Interviews
Leading Industry Experts

Thank you for the attention
The Mobile Internet Market – India 2014 report is a part of Netscribes’ Telecommunication
Series.
For more detailed information or customized research requirements please contact:
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