Global Market Research Report :Online marketing in india 2014 - Sample

Online Marketing in India
April 2014

2ONLINE MARKETING IN INDIA 2014.PPT
Executive Summary
Market
Online marketing is experiencing a high adoption rate and is slated to grow at rate of a1% y-o-y
There are predominantly a2 types of online marketing which have exclusive tools developed for
their success
Drivers &
Challenges
Competitive
Landscape
Drivers
–Large domestic Internet user base
–Positive consumer behavior & patterns
towards online media
–Growing proliferation of Internet on
mobile devices
–Volatile economic conditions
–Lateral shift from traditional advertising
towards Internet marketing
–Large Expatriate Population
Challenges
–Lack of trust in Internet advertising
–Literacy and language barriers
–Shortage of skilled personnel
Trends
Advent of mobile marketing
Content marketing emerges as the new
buzzword
Visual content slated to take new shape
Local online marketing spreads wings
Online marketing evolving as new stream
of study
Major Players
Player A Player B Player C
Player D Player E Player F

3
•Macro Economic Indicators
•Introduction
•Market Overview
•Online Marketing Types
•Online Marketing Tools
•Drivers & Challenges
•Trends
•Competitive Landscape
•Strategic Insights
•Appendix
ONLINE MARKETING IN INDIA 2014.PPT

4
SAMPLEEconomic Indicators (1/3)
GDP at Factor Cost: Quarterly
Inflation Rate: Monthly
0.0
0.2
0.4
0.6
0.8
1.0
%
Dec 20-- - Jan 20--
E
Nov 20-- - Dec 20--
D
Oct 20-- - Nov 20--
C
Sep 20-- - Oct 20--
B
Aug 20-- - Sep 20--
A
Q3
d3
c3
b3
INR tn
Q4
c4
b4
a3
Q2
d2
a4c2
b2
a2
Q1
d1
c1
b1
a1
20-- - --20-- - --20-- - --20-- - --

5
Internet marketing is being hailed as a powerful force that is
required for businesses who opt for global expansion
Online Marketing – Global Overview
•As Internet has opened up a whole new world of marketing possibilities, Internet marketing has constantly
been evolving with rising opportunities for visibility and growth
•An increasing number of companies are allocating a considerable portion of their marketing budget for online
advertising
•One of the primary reasons for its fast adoption lies in ease of being able to track online advertising campaigns
•Emerging markets such as Brazil, Russia, India and China are poised for economic growth and businesses are
eager to penetrate these markets which requires a mastery of online marketing
Online Ad Spending – Global Growth by Region
g1
f1
e1
d1
c1
b1
Region 4 Region 6
Region 5Region 3
Region 2
Region 1
e2
d2
f2
g2
b2
c2
20-- 20--
b3
g3
f3
e3
d3
c3
20--
b4
g4
f4
e4
c4
d4
20--

6
Online marketing is already ahead of radio and is slated to
outspace outdoor advertising in the ensuing years
Online Marketing – India Overview (1/2) Market Size and Growth
• In India, more and more businesses are opting for
online marketing as their preferred mode of
marketing for their products and services
• A dominant reason for its adoption is it being a
cheaper and more effective way of marketing as also
being a guaranteed method of advertisement
• Small and midsize businesses are also using internet
as a potential medium to generate more qualified
leads and sales
• Facebook has emerged as a display advertising
solution and thereby serves as a different marketing
channel
• Presently, companies are ramping up their efforts in
order to educate SMEs regarding the power of online
advertising
• A primary advantage of using online marketing lies in
the fact that it helps in tracking Return on Investment
(ROI) till the very last unit of money spent in
marketing
20--
n
20--
m
20--
INR bn
r
20--
q
20--
p
20--
s
o
x1
Online Marketing
x2
Share of Online Marketing in Overall Advertising Sector
20-- 20--

7
SAMPLE
A snapshot that shows how much social media marketing
gets translated into ROI
Try new things based on friends’ suggestions and then
making a purchase
Encourage friends to try new products
Stay more in touch with the brands one likes
Share any negative experience with brands or products
Do not buy certain products because one learnt of a
negative customer experience
How does
social
media
influence
users help
in
recommen
ding and
eventual
purchasing
?
~c2%
~c1%
More than c3%
~c4%
~c5%
• Continuous engagement with a brand through its social channels helps in translation into monetization
and advocacy
• A successful approach towards monetizing one’s social channel presence leads to measurable business
benefits including collection of high-quality leads, lead conversion to sales, purchasing behavior, account
retention
Social Media Marketing (3/3)

8
SAMPLESearch Engine Marketing –India Snapshot (2/2)
y1
y2
y3
y4
Internet users depending on search engine for
requirement of information
y5
y6
Users not finding what they are searching on
Internet and going away
y7
y8
Internet Users who opt for Search Engines as the
1st step to look for a product
Purchases made online through sites that are
listed on search engine result lists

9
SAMPLE
Social media marketing tools help in putting forward this
concept in …
Social Media Marketing Tools (1/3)
Some forms of social media marketing materials
• Social media marketing has gradually emerged as one of the most potential platforms to promote products on
an online medium
• It is mostly conducted on more popular platforms in the likes of Facebook, Twitter and YouTube and managing
social networking sites can be daunting
 This creates the need for effective tools that can ease the burden of sifting through numerous comments, questions and
inquiries
• There are multifarious tools that cater to specific functions in the likes of analytics, scheduling posts and
filtering through content
z1
• Google’s more than 90 mn users and 1 bn business pages have instilled interest among a lot of
marketers
• This interest have culminated into a need to remain visible on Google search and has rendered
Google+ as a potential social media marketing tool
z2 • As a social media tool, blogs are known to support purchase processes at every step
• Blogs also help in providing content that feed social media as also support search optimization

10
SAMPLEDrivers & Challenges – Summary
Drivers
Large Domestic Internet base
Positive consumer behavior & patterns
towards online media
Growing proliferation of Internet on
mobile
Volatile economic conditions
Lateral shift from traditional
advertising towards Internet
marketing
Large Expatriate Population
Challenges
Lack of trust in Internet advertising
Literacy and language barriers
Shortage of skilled professionals

11
SAMPLE
`
Advent of mobile marketing
Content marketing emerges as the new buzzword
Visual content slated to take new shape
Trends – Summary
Key Trends
Online marketing evolving as new stream of study
Local online marketing spreads wings

12
SAMPLEKey Ratios of Top 3 Companies – Operational Basis (FY 20--) (1/3)
Competitive Benchmarking (1/4)
-30
-20
-10
0
10
p1
Player B Player C
q2p2
q3
Player A
q1
% Net MarginOperating Margin
• X
• X

13
SAMPLE
Key People
Products and Services
Company Information Offices and Centres – India
Registered Address xx
Tel No. xx
Website xx
Year of Incorporation xx
Name Designation
Registered
Address
Place
Category Products/Services
Services xx
Private: Domestic Company – Player A (1/5)

14
SAMPLEShareholders of the Company Ownership Structure
Note: Shareholding pattern as on AGM dated 29th Aug 2012
100.00%
r1
Name No. of Shares held
Total

15
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
Particulars
y-o-y change (20-- -
--)
20-- 20--
Profitability Ratios
Operating Margin 6.94 0.59% -6.35%
Net Margin 6.79 0.48% -6.31%
Profit Before Tax Margin 6.92 0.61% -6.31%
Return on Equity -109.57 -14.82% 94.75%
Return on Capital Employed -271.78 -52.03% 219.75%
Return on Working Capital -257.40 -37.65% 219.75%
Return on Assets 59.43 2.85% -56.58%
Return on Fixed Assets N.A. 136.25% N.A.
Cost Ratios
Operating costs (% of Sales) -6.94 99.41% 106.35%
Administration costs (% of Sales) N.A. N.A. N.A.
Interest costs (% of Sales) N.A. N.A. N.A.
Liquidity Ratios
Current Ratio 16.73% 0.93 0.80
Cash Ratio N.A. 0.17 N.A.
Leverage Ratios
Debt to Equity Ratio -14.82% -0.65 -0.57
Debt to Capital Ratio -42.33% -1.86 -1.30
Interest Coverage Ratio N.A. N.A. N.A.
Efficiency Ratios
Fixed Asset Turnover N.A. 230.26 N.A.
Asset Turnover -45.98% 4.81 8.91
Current Asset Turnover -44.83% 4.91 8.91
Working Capital Turnover -83.95% -63.63 -34.59
Capital Employed Turnover -105.06% -30.78 -15.01
Improved Decline
Net Profit/Loss
Total Income
INR mn
-1
-3
INR mn
1
0
20--
n
p
20--
m
o
• Company incurred a net profit of INR - mn in FY 20--, as
compared to net loss of INR - mn in FY 20--
• It reported total income of INR - mn in FY 20--,
registering a decrease of i% over FY 20--
• Earned an operating margin of j% in FY 20--, an increase
of - percentage points over FY 20--
• The company reported a debt to equity ratio of k% in FY
20--, a decrease of l% over FY 20--

16
SAMPLEKey Recent Developments
Description News
Overview
• Is a full service Google authorized Internet marketing concern which works towards
enhancing online presence through most effective Internet strategies
• Boasts of having a rich experience in a varied array of business verticals spanning across s,
t, u, v, w, x
Solutions
• Its plethora of services include e, f, g, h, i
• Some of its clients include HDFC Bank, State Bank of India, IDBI Bank, American Express,
Supertech, Vipul, Investors Clinic, Sobha and others
• Boasts of having gained the trust of brands in the likes of Filmfare, UTV, Bajaj, Reliance,
Campus, Galgotias University, WWF and others
Miscellaneous
• Has the vision of abiding to 3 T’s namely transparency, targeting and tracking
• - is the online marketing partner of k, an online flower and gift delivery portal

17
SAMPLEPrivate: Domestic Company – Player A – SWOT Analysis (5/5)
• xx • xx
• xx• xx
TO
WS

18
SAMPLEStrategic Insights (1/4)
Insight 1
•X
•X
•X
•X

19
Thank you for the attention
About Netscribes, Inc.
Netscribes, Inc. is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of
investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its
core lies a true value proposition that draws upon a vast knowledge base. Netscribes Inc. is a one-stop shop designed to fulfil clients’
profitability and growth objectives.
Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is
not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior
permission is required for guidelines on reproduction.
Phone: +91 22 4098 7600
E-Mail: sales@netscribes.com
Online Marketing in India 2014 report is part of Netscribes’ Retail and Services series.
For any queries or customized research requirements, contact us at:

Global Market Research Report :Online marketing in india 2014 - Sample

Recommandé

Recommandé

Contenu connexe

Plus de Netscribes, Inc.

Plus de Netscribes, Inc. (20)

Dernier

Dernier (20)

Global Market Research Report :Online marketing in india 2014 - Sample