For the complete report, get in touch with us at : info@netscribes.com Inadvertent power outages, thunderstorms, electrical circuit failure, blackouts, spikes and many other issues trouble the electricity supply in India. Herein rises the importance of clean, uninterrupted source of power supply. Power Backup devices in the form of gensets, UPS and inverters provide consumers with that solution. The report begins with the introduction section which offers a brief insight into the installed capacity of electricity in India and the demand-supply gap in terms of electricity generation in parts of India. The different types of power backups are also defined. A market segmentation of power backup devices’ are shown both product based as well as end-user based. The market overview section provides an insight into the Indian gensets market followed by the UPS and inverter market, highlighting the market size and growth. Market segmentations of various power backups are also shown. An analysis of the drivers explains the factors for growth of the power backup industry. Demand for power backup devices is expected to increase with increasing deficiency in Indian energy sector. Rising disposable income and growing demand from telecom generates huge demand for power backup segment. Demand from the rural sector plays a key role in the growth of the market. The key challenges include competition from unorganized sector and lack of brand awareness and threat from imported Chinese products. Decrease in Growth of Desktop Sales is leading to slower growth in SOHO and SME UPS segment. Various sectors which creates great demand for power backup devices like the Banking sector, IT/ITeS, Health care sector, Organized retail sector and Hospitality sector is also described. A brief overview of the current trends prevalent with the power backup market is given which includes use of solar technology, capacity based planning and solar hybrid generators. Key associations which are working towards the development of power electronics in India like the Indian Diesel Engine Manufactures Association, UPS Manufacturers & Dealers Association and Bureau of Energy Efficiency are briefly mentioned. The competition section begins with the Porter’s Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. It outlays the competitive landscape of the power backup market in India briefing about the domestic players existing in the market. This section provides a three dimensional analysis of domestic key players’ revenues, profits and market capitalization. The report also features brief profiles of major domestic players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights and their product portfolio providing an insight into the existing competitive scenario.

1. Insert Cover Image using Slide Master View
Do not distort
Power Backup Market – India (Sample)
October 2012

2. Executive Summary
 The Power backup market comprises mainly of Gensets, UPS and Inverters
 Genset market for 20‐‐ stood at INR X bn and is estimated to grow with a CAGR of xx% till 20‐‐
 The Indian UPS market stood at INR Y bn in 20‐‐ and is expected to grow at yy% till 20‐‐
Market  Inverters along with its battery had a market of INR Y bn in 20‐‐ and is expected to grow at zz% till 20‐‐
Drivers
LE Challenges
Drivers &
Challenges
MP
– India remains energy deficient
– Increase in disposable income
– Demand from telecom operators
– Threat from imported Chinese products
– Competition from unorganized sector and
lack of consumer awareness
SA
– Increase in rural demand – Decrease in growth of desktop sales
 Use of Solar technology
Trends  Capacity based planning
 Solar Hybrid Generators
 Indian Diesel Engine Manufactures Association
Associations  UPS Manufacturers & Dealers Association
 Bureau of Energy Efficiency
Major Players
Competition Company A Company B Company C
Company D Company E Company F
POWER BACKUP MARKET IN INDIA 2012.PPT 2

3. •Introduction
•Market Overview
•Drivers & Challenges
LE
MP
•Sector‐wise Demand
SA
•Trends
•Associations
•Competition
•Strategic Recommendations
•Appendix
POWER BACKUP MARKET IN INDIA 2012.PPT 3

4. Power backup devices include comprise generators, UPS
and inverters
Device Description End‐use
Industrial and large residential
Combination of an electrical generator
Generator / complexes while portable gen‐sets are
and engine, which run on fuels like diesel
LE
Gen‐set used by smaller establishments like
or gasoline, to generate backup power
shops
MP
SA
Battery‐based device providing
PC users like SME & small office/home
immediate power backup in case of
UPS power failure. Typically used for IT
office (SOHO) setups, shops, home users,
BPOs, retail chains etc.
equipment
Electric or electro‐mechanical device
SME & SOHO setups, shops, home users,
Inverter converting DC (direct current) from
BPOs, retail chains, hospitals etc.
batteries to AC (alternating current)
POWER BACKUP MARKET IN INDIA 2012.PPT 4

5. Stationary generators, largely used in industrial and large
commercial locations, are driving generator sales
Generator Market Overview Market Size & Growth (Value)
• Indian genset’s market was pegged at INR X bn in 20‐
‐ INR bn
x6
xx
• The market is expected to grow at a CAGR of xx% till x5
x4
LE
20‐‐ x3
x2
• Generator sales are estimated to decline as inverters x1
P
gain preference since the latter are:
 More efficient & cost effective
M
 Pollution‐free
 Easy to operate and do not require fuel
SA
• Generators are mainly of two categories
 Portable 2011 2012e 2013e 2014e 2015e 2016e
 Stationary
Market Segmentation :Value‐ Wise (2011) Market Size & Growth (Volume)
15‐375KVA ‘000
c 375.1‐750KVA XX X6
X5
X4
>750KVA X3
X2
X1
b
a
2011 2012e 2013e 2014e 2015e 2015e
POWER BACKUP MARKET IN INDIA 2012.PPT 5

6. Expansion of the Indian UPS market is driven by the growing
need to protect sensitive electronic devices and its data
UPS & Battery Market Overview Market Size & Growth (Value)
• Indian UPS market was valued at INR Y bn in 20‐‐ and
is expected to grow with a CAGR of yy% till 20‐‐ INR bn
• Sub‐5 KVA segment is the largest because of its yy y6
popularity in SME and SOHOs y5
 Increased laptop sales at the cost of desktop sales has y4
y3
affected UPS sales in < 1 kVA segment y2
y1
• South India is expected to be the largest market for
E
UPS with a market share of ‐‐% of the total Indian
market
• UPS are broadly categorized into
 Standby UPS Systems
 Line‐Interactive UPS Systems
P L 2011 2012e 2013e 2014e 2015e 2016e
 On‐Line UPS Systems
Market Segmentation :Value‐ Wise (2011)
S AM mn
Market Size & Growth (Volume)
Y6
a c YY Y5
d
Y4
Y3
e Y2
Y1
b
Small (<5 KVA)
UPS System Battery
Medium (5‐20 KVA)
Large (>20 KVA) 2011 2012e 2013e 2014e 2015e 2016e
POWER BACKUP MARKET IN INDIA 2012.PPT 6

7. Inverter market serving households, shops and commercial
establishments is expected to flourish
Inverter & Battery Market Overview Market Size & Growth
• The market for inverters includes mostly households,
shops, commercial establishments, other institutions INR bn
• Inverter along with its battery had a market size of z6
INR Z bn in 20‐‐ zz z5
• CAGR for the forecasted period is expected to be z4
around zz% z3
z2
• Inverters are of three basic types based on the z1
quality of its electrical output:
LE
 Sine wave
 Modified Sine wave
 Square wave 2011 2012e 2013e 2014e 2015e 2016e
inverter market
MP
• Square wave inverters command around ‐‐% of the
S A
Segment Share: Value‐Wise (2011)
d c
200‐250VA
600‐650VA
SOHO &
SME
800‐850VA segments
1400‐1500VA Industrial
segment
b
a
POWER BACKUP MARKET IN INDIA 2012.PPT 7

8. Drivers & Challenges – Summary
Challenges
LE Competition from unorganized sector
P
Drivers and lack of consumer awareness
M
Threat from imported Chinese
India remains energy deficient
A
products
Rising Disposable Income
Demand from telecom operators
S Decrease in Growth of Desktop Sales
Increase in Rural demand
POWER BACKUP MARKET IN INDIA 2012.PPT 8

9. Demand‐Supply gap in power distribution is the
primary reason for boom in power backup market
India remains energy deficient Impact
• Point 1
• Point 2
• Point 3
• Point 4
• Point 5
LE
Peak Power Shortage
MP Per Capita Power Consumption
GW
a
a b
SA KWh
c
b
d
2010 2015e 2010 2015e
POWER BACKUP MARKET IN INDIA 2012.PPT 9

10. Trends – Summary
Use of Solar technology
LE
MP
Trends
SA
Capacity based planning Solar Hybrid Generators
POWER BACKUP MARKET IN INDIA 2012.PPT 10

11. Solar technology is the next evolution in the Indian inverter
market
Use of Solar Technology
• Point 1
• Point 2 Players are
• Point 3 trying to gain
LE
• Point 4 additional
profits from
MP solar inverters
Types of Solar Inverters
Stand alone
SA
• Point 1
• Point 2
Solar Inverters
Grid connected • Point 1
• Point 2
POWER BACKUP MARKET IN INDIA 2012.PPT 11

12. Major Public Companies ‐ Summary
Net Profit/Loss
55,000
Size of the Bubble represents Market
50,000 Capitalization in INR mn
m1
45,000
40,000 m2
35,000
LE
P
30,000
M
25,000 m3
A
20,000
S
m4 m5
15,000
10,000
m6 m7
5,000 m9
m8
0
‐25,000 ‐20,000 ‐15,000 ‐10,000 ‐5,000 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000
Total income
Company A Company C Company E Company G Company I
Company B Company D Company F Company H
Note: All figures are in INR mn and are based on the latest financials available
POWER BACKUP MARKET IN INDIA 2012.PPT 12

13. Public: Domestic Company – Company A
(1/3)
Company Information Offices and Centres – India
Corporate Address Address
Tel No. +91‐11‐ 4757895656
Fax No. +91‐11‐42594199278
Website www.xxxxxxx.com New Delhi
Year of Incorporation
Ticker Symbol
19‐‐
517‐‐‐
LE
Stock Exchange ‐‐‐‐
MP Head Office
SA
Products and Services
Category Products/Services
Category 1 Product 1, Product 2, Product 3 Key People
Category 2 Product 1, Product 2
Name Designation
xx Chairman
yy M.D.
zz Director
vv Additional Director
POWER BACKUP MARKET IN INDIA 2012.PPT 13

14. Public: Domestic Company – Company A
(2/3)
Financial Snapshot Key Ratios
y‐o‐y change
Total Income Net Profit/Loss Particulars 2011 2010 2009 2008
INR units INR units (2011‐10)
20,000 c d 500
Profitability Ratios
a b Operating Margin ‐ ‐ ‐ ‐ ‐
15,000 Net Margin ‐ ‐ ‐ ‐ ‐
0
10,000 Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐
R1 R2 R3 -500 Return on Equity ‐ ‐ ‐ ‐ ‐
5,000
Return on Capital Employed ‐ ‐ ‐ ‐ ‐
0 -1,000
Return on Working Capital ‐ ‐ ‐ ‐ ‐
20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets ‐ ‐ ‐ ‐ ‐
E
Financial Summary Return on Fixed Assets ‐ ‐ ‐ ‐ ‐
L
Cost Ratios
P
The company incurred a net loss of INR d units in FY 20‐‐, as compared Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐
to net loss of INR c units in FY 20‐‐ Administration costs (% of
‐ ‐ ‐ ‐ ‐
M
The company reported total income of INR R4 units in FY 20‐‐, Sales)
Interest costs (% of Sales) ‐ ‐ ‐ ‐ ‐
registering an increase of m% over FY 20‐‐
A
The company earned an operating margin of f% in FY 20‐‐, an increase Liquidity Ratios
S
Current Ratio ‐ ‐ ‐ ‐ ‐
of g percentage points over FY 20‐‐
Cash Ratio ‐ ‐ ‐ ‐ ‐
The company reported debt to equity ratio of d in FY 20‐‐, a decrease
Leverage Ratios
of h% over FY 20‐‐
Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐
Debt to Capital Ratio
Key Financial Performance Indicators ‐ ‐ ‐ ‐ ‐
Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐
Indicators Value (dd/mm/yyyy) Efficiency Ratios
Market Capitalization (INR mn) u Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐
Total Enterprise Value (INR mn) Asset Turnover ‐ ‐ ‐ ‐ ‐
v
Current Asset Turnover ‐ ‐ ‐ ‐ ‐
EPS (INR) w Working Capital Turnover ‐ ‐ ‐ ‐ ‐
PE Ratio (Absolute) x Capital Employed Turnover ‐ ‐ ‐ ‐ ‐
Improved Decline
14

15. Public: Domestic Company – Company A
(3/3)
Key Business Segments Key Geographic Segments
A B L M N
100% X1 X2 X3 X4 100% a1 b1 a2 b2 a3 b3 a4 b4
50% Y1 Y2 Y3 Y4 50% c1 c2 c3 c4
0%
20‐‐ 20‐‐ 20‐‐ 20‐‐
0%
LE 20‐‐ 20‐‐ 20‐‐ 20‐‐
Business Highlights
MP
A
Description News
Overview
S
• Company A is a INR ‐‐ bn Company established in collaboration with globally renowned ‐‐
• The company has manufactures Generators, Multipurpose Engines, Chemicals, Yarns, Pipes, Consumer
Durables, Precision Cutting Tools etc.
• BPSL got ISO 9002 certification in October 19‐‐, and has also been awarded ISO14001 certification
Collaborations • Company A collaborated with ‐‐ for manufacturing of diesel generators with ‐‐ brand of Engines
Expansion Plans • The group is planning to diversify and enter the IT industry
POWER BACKUP MARKET IN INDIA 2012.PPT 15

16. Thank you for the attention
The Power Backup Market – India report is part of Research on India’s Energy and Utilities
Series.
For the complete market research report, contact us at:
Phone: +91 33 4027 6214/15
E‐Mail: sales@netscribes.com
Follow us on:
About Netscribes, Inc.
Netscribes, Inc. is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of
investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its
core lies a true value proposition that draws upon a vast knowledge base. Netscribes, Inc. is a one‐stop shop designed to fulfil clients’
profitability and growth objectives.
Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is
not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior
permission is required for guidelines on reproduction.
POWER BACKUP MARKET IN INDIA 2012.PPT 16