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Pumps Market – India 
Pumps Market India

April 2013
Executive Summary

                 Pumps find extensive application in numerous key sectors of the economy
  Market         Pumps market in India is expected to witness robust growth driven by the agricultural sector 
                  owing to unpredictable monsoons  

              Drivers                                              Challenges
                • Expansion in Infrastructure                           • Agricultural Power Subsidy 
 Drivers &      • Erratic Monsoon Climate                               • Consumer Outlook
Challenges      • Fl t ti
                  Fluctuations in Ground Water Level 
                               i G      dW t L l                        • Ri i C t f I
                                                                          Rise in Cost of Inputs 
                                                                                              t
                • Rise in Population & Urbanization
                • Healthy Economic Outlook


                 Solar Powered Pump Sets
  Trends         Market Consolidation
                 Technology and Material Advancements


                                                             Major Players
                                Company A                                              Company B
Competition
                                Company C                                             Company D
                                Company E                                              Company F


                                       PUMPS MARKET IN INDIA 2013.PPT                                             2
•Macro Economic Indicators
•Introduction
•Market Overview
•Market Overview
•Pumps Market Sales Channel
•Key Demand Sectors
•Pumps Manufacturing Hubs
•Key End User Hubs
•Export ‐
•Export ‐ Import
•Drivers and Challenges
•Government Initiatives & Regulations
•Trends
•Competitive Landscape
•Strategic Initiatives
 Strategic Initiatives
•Appendix
      PUMPS MARKET IN INDIA 2013.PPT    3
Macro Economic Indicators (1/3)
GDP at Factor Cost: X

     INR tn
                                                                                             y4
    14                                                                    y3                 z4
            x1                   x2
    13                                                                    z3
            y1                   y2                                                          k4
    12        z1                 z2                                       k3

              k1                 k2
    11

    10
          Q ‐                    Q‐                                       Q‐                 Q‐
                           20‐‐         20‐‐       20‐‐        20‐‐

Inflation Rate: Y

          %
    1.0            x1                                x3

    0.8
    08
    0.6                   x2                                                   x4     x5
    0.4
    0.2
    0.0
                   20‐‐   20‐‐                      20‐‐                       20‐‐   20‐‐


                                      BEARINGS MARKET IN INDIA 2013.PPT                           4
Indian pumps industry is developing in a phased manner 
and caters to demand from diverse sectors 
                                        Pumps Market Growth

     INR bn
   150                                              Z%
                                                                                   x6          x7
   100                                              x4                x5
                      x2           x3
              x1
    50

     0
              20‐‐    20‐‐        20‐‐e            20‐‐e             20‐‐e        20‐‐e       20‐‐e



Pumps Industry  Replacement Market (20 )
Pumps Industry ‐ Replacement Market (20‐‐)                 Pumps Market  Segments (20 )
                                                           Pumps Market – Segments (20‐‐)
                                                                                          A         B
                                    A      B                         X%



         X%


                             Y%


                                                                             Y%


                                    PUMPS MARKET IN INDIA 2013.PPT                                      5
Key Demand Sectors (1/9)
     SAMPLE                        A

             X

                                             Power Generation Installed Capacity

• Point 1                                  GW
• Point 2
  Point 2                              250
                                                                        x5
                                       200


                                       150      x1
             Y

                                       100
• Point 1
                                        50                  x3                x6
                                                                  x4
                                                                   4
                                                       x2
             Z                           0
                                                 A     B    C     D     E     F

 •P i 1
  Point 1



                      PUMPS MARKET IN INDIA 2013.PPT                               6
Pumps manufactured in the domestic market are exported 
to more than x countries across the globe
                Exports 

         A1                A2                                A3       A4
100%                                                                         100%
80%      X1                X2                                X3       X4
60%
         Y1                Y2                                Y3       Y4
40%
20%      Z1                Z2                                Z3       z4
 0%
         20‐‐              20‐‐                              20‐‐     20‐‐

                                                A       B         C
                Imports 

         X1                X2                                X3       X4
100%                                                                         100%

80%      A1                A2                                A3       A4
60%
40%      B1                B2                                B3       B4
20%
         C1                C2                                C3       C4
 0%
         20‐‐              20‐‐                              20‐‐     20‐‐




                            PUMPS MARKET IN INDIA 2013.PPT                          7
Drivers & Challenges – Summary 




  Drivers                                                        Challenges

  Expansion in Infrastructure
                 f                                               Agricultural Power Subsidy 

  Erratic Monsoon Climate                                        Consumer Outlook


  Fluctuations in Ground Water Level                             Rise in Cost of Inputs 


  Rise in Population & Urbanization

  Healthy Economic Outlook




                                        PUMPS MARKET IN INDIA 2013.PPT                         8
Focus on infrastructure expansion will boost the 
requirement of pumps in the Indian market
Expansion in Infrastructure                                                            Impact
• Finding 1
• Finding 2
   • Sub‐finding 1
• Finding 3




                                  Investment Share in Infrastructure
                         INR bn
                     60,000                                                   x2
                                                         Z%
                     50,000
                                                                              A2   A
                     40,000
                     40 000
                                                                                   B
                     30,000             x1
                     20,000
                                        A1
                                                                              B2
                     10,000
                                        B1
                         0
                                         X                                    Y

                                             PUMPS MARKET IN INDIA 2013.PPT                     9
Competitive Benchmarking (1/5)
Public Trading Comparables (FY 20‐‐) 


                               Company 1                Company 2           Company 3   Company 4


Market Capitalization (INR 
                                    ‐                          ‐                ‐           ‐
mn)


Share Price (INR)                   ‐                          ‐                ‐           ‐




EV/EBITDA (x)                       ‐                          ‐                ‐           ‐



EV/Revenue (x)
  /                                 ‐                          ‐                ‐           ‐



PE Ratio                            ‐                          ‐                ‐           ‐




                                        BEARINGS MARKET IN INDIA 2013.PPT                           10
Public: Domestic Company – Company A (1/4)
Company Information                                                         Offices and Centres – India 
                        Address
Corporate Address

Tel No.
Tel No.                 91 
                        91 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
Fax No.                 91 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
Website                 website
Year of Incorporation   19‐‐
Ticker Symbol           ‐‐‐‐‐‐
Stock Exchange          ‐‐‐



Products and Services
Products and Services
                                                                                                               Head Office
      Category                        Products/Services
                                                                            Key People
Segment                 Product 1, product 2, product 
                        3,………………….                                                      Name
                                                                                        N                  Designation
                                                                                                           D i ti
                                                                             Person 1            Designation
                                                                             Person 2            Designation

Others                           ,p         ,p
                        Product 1, product 2, product 3………                   Person 3            Designation
                                                                             Person 4            Designation



                                                      BEARINGS MARKET IN INDIA 2013.PPT                                      11
Public: Domestic Company – Company A (2/4)
 Financial Snapshot
  i    i lS     h                                                                            Key Ratios
                                                                                             K      i
                                                                                                                             y‐o‐y change 
                                                                                                       Particulars                         20‐‐     20‐‐     20‐‐    20‐‐
  Total Income                                                              Profit                                              (20‐‐‐)
                                     Total Income
    INR mn                                                                 INR mn            Profitability Ratios
                                     Profit / Loss                 y4
10,000                                                                          600           Operating Margin                   0.43     10.93%   10.50%   0.01%   12.20%
                                                     y3                                       Net Margin                         ‐0.09    1.62%   1.71%     0.00% 1.43%
            y1
                                y2                                              400           Profit Before Tax Margin           ‐0.46    2.74%   3.20%     0.00% 2.64%
 5,000                                                              x4
                                                 x3                             200           Return on Equity                   ‐2.05    4.35%   6.40%     9.34% 5.74%
                 x1             x2                                                            Return on Capital Employed         ‐4.30    21.33% 25.63%     18.38% 28.49%
     0                                                                          0             Return on Working Capital         ‐60.80    40.23% 101.03%    33.29% 67.80%
             20‐‐           20‐‐                 20‐‐              20‐‐                       Return on Assets                  ‐1.26     5.99%    7.25% 7.88% 10.78%
 Financial Summary                                                                            Return on Fixed Assets            6.61      60.90%   54.28% 57.63% 78.70%
                                                                                             Cost Ratios
 • The company earned a net profit of INR  x  mn in FY 20‐‐, as                               Operating costs (% of Sales)      ‐0.45     89.01%   89.45% 88.00% 87.69%
   compared to net profit of INR  y mn in FY 20‐‐                                             Administration costs (% of 
                                                                                                                                 4.04     29.54%   25.50% 28.22% 21.61%
 • The company reported total Income of  INR x mn in FY 20‐‐                                    Sales)
   registering an increase of x% over FY 20‐‐
   registering an increase of x% over FY 20                                                   Interest costs (% of Sales)
                                                                                              Interest costs (% of Sales)       ‐0 44
                                                                                                                                 0.44     ‐5 93%
                                                                                                                                           5.93%   ‐5 49% ‐6 50%
                                                                                                                                                    5.49% 6.50%     ‐4 71%
                                                                                                                                                                     4.71%

 • The company earned an operating margin of x% in FY 20‐‐,  a 
                                                                                             Liquidity Ratios
                                                                                              Current Ratio                     9.73%      1.21     1.10     1.41    1.26
   decrease of y percentage points over FY 20‐‐
                                                                                              Cash Ratio                       247.59%     0.04     0.01     0.09    0.10
 • The company reported debt to equity ratio of x in FY 20‐‐, an                             Leverage Ratios
   increase of y% over FY 20‐‐                                                                Debt to Equity Ratio              ‐3.60%     1.38    1.43      1.54   1.37
Financial Summary                                                                             Debt to Capital Ratio             ‐1.51%     0.58    0.59      0.61   0.58
                                                                                              Interest Coverage Ratio           ‐3.55%     ‐1.85   ‐1.92    ‐1.85   ‐2.61
         Indicators                                       Value                              Efficiency Ratios
 Market Capitalization (INR)                                ‐                                 Fixed Asset Turnover              7.63%      5.54     5.15    4.81   6.39

 Total Enterprise Value (INR)                                                                 Asset Turnover                   ‐20.73%     0.55     0.69    0.66   0.88
                                                            ‐                                 Current Asset Turnover
                                                                                              Current Asset Turnover           ‐27 96%
                                                                                                                                27.96%     0.63
                                                                                                                                           0 63     0.87
                                                                                                                                                    0 87    0.81
                                                                                                                                                            0 81   1.12
                                                                                                                                                                   1 12
 EPS (INR)                                                  ‐                                 Working Capital Turnover         ‐61.80%     3.66     9.58    2.78   5.51
 PE Ratio (Absolute)                                        ‐                                 Capital Employed Turnover        ‐26.75%     1.12     1.53    1.15   1.68
                                                                                                                                                   Improved      Decline

                                                                         BEARINGS MARKET IN INDIA 2013.PPT                                                             12
Public: Domestic Company – Company A (3/4)
Key Business Segments                                              Key Geographic Segments

       X                                                                               Country 1

100%                                                              100%
                                                                                                  Country 1  is the only 
                           Company operates in X 
                                                                                              geographic segment in which 
50%        100%                 Segment                            50%         100%
                                                                                                 the company operates

 0%                                                                  0%
               20‐‐                                                            20‐‐


Business Highlights
Description 
D    i i                   News
                           N
                           • Company A  is one of the major manufactures of X 
Overview                   • Company entered into a collaboration with Company B and Company C and manufactured 
                             indigenously produced Y
                           • Manufacturing facilities of the company include X equipped with x1 ,x2 , x3 ,x4 etc, x5 
                             equipped with x6 , x7 , x8 , x9, x10 etc and x11 equipped with x12 facility upto fabricating 
Manufacturing Facilities
                             larger frames upto y Tonnes
                           • It also has y1, y2, y3, y4 units along with their y5 facilities




                                              PUMPS MARKET IN INDIA 2013.PPT                                             13
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                                                        PUMPS MARKET IN INDIA 2013.PPT                                                      14

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Market Research Report : Pumps market in india 2013

  • 2. Executive Summary  Pumps find extensive application in numerous key sectors of the economy Market  Pumps market in India is expected to witness robust growth driven by the agricultural sector  owing to unpredictable monsoons   Drivers Challenges • Expansion in Infrastructure • Agricultural Power Subsidy  Drivers &  • Erratic Monsoon Climate • Consumer Outlook Challenges • Fl t ti Fluctuations in Ground Water Level  i G dW t L l • Ri i C t f I Rise in Cost of Inputs  t • Rise in Population & Urbanization • Healthy Economic Outlook  Solar Powered Pump Sets Trends  Market Consolidation  Technology and Material Advancements Major Players Company A Company B Competition Company C Company D Company E Company F PUMPS MARKET IN INDIA 2013.PPT 2
  • 3. •Macro Economic Indicators •Introduction •Market Overview •Market Overview •Pumps Market Sales Channel •Key Demand Sectors •Pumps Manufacturing Hubs •Key End User Hubs •Export ‐ •Export ‐ Import •Drivers and Challenges •Government Initiatives & Regulations •Trends •Competitive Landscape •Strategic Initiatives Strategic Initiatives •Appendix PUMPS MARKET IN INDIA 2013.PPT 3
  • 4. Macro Economic Indicators (1/3) GDP at Factor Cost: X INR tn y4 14 y3 z4 x1 x2 13 z3 y1 y2 k4 12 z1 z2 k3 k1 k2 11 10 Q ‐ Q‐ Q‐ Q‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ Inflation Rate: Y % 1.0 x1 x3 0.8 08 0.6 x2 x4 x5 0.4 0.2 0.0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ BEARINGS MARKET IN INDIA 2013.PPT 4
  • 5. Indian pumps industry is developing in a phased manner  and caters to demand from diverse sectors  Pumps Market Growth INR bn 150 Z% x6 x7 100 x4 x5 x2 x3 x1 50 0 20‐‐ 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e Pumps Industry  Replacement Market (20 ) Pumps Industry ‐ Replacement Market (20‐‐) Pumps Market  Segments (20 ) Pumps Market – Segments (20‐‐) A B A B X% X% Y% Y% PUMPS MARKET IN INDIA 2013.PPT 5
  • 6. Key Demand Sectors (1/9) SAMPLE A X Power Generation Installed Capacity • Point 1 GW • Point 2 Point 2 250 x5 200 150 x1 Y 100 • Point 1 50 x3 x6 x4 4 x2 Z 0 A B C D E F •P i 1 Point 1 PUMPS MARKET IN INDIA 2013.PPT 6
  • 7. Pumps manufactured in the domestic market are exported  to more than x countries across the globe Exports  A1 A2 A3 A4 100% 100% 80% X1 X2 X3 X4 60% Y1 Y2 Y3 Y4 40% 20% Z1 Z2 Z3 z4 0% 20‐‐ 20‐‐ 20‐‐ 20‐‐ A B C Imports  X1 X2 X3 X4 100% 100% 80% A1 A2 A3 A4 60% 40% B1 B2 B3 B4 20% C1 C2 C3 C4 0% 20‐‐ 20‐‐ 20‐‐ 20‐‐ PUMPS MARKET IN INDIA 2013.PPT 7
  • 8. Drivers & Challenges – Summary  Drivers Challenges Expansion in Infrastructure f Agricultural Power Subsidy  Erratic Monsoon Climate Consumer Outlook Fluctuations in Ground Water Level  Rise in Cost of Inputs  Rise in Population & Urbanization Healthy Economic Outlook PUMPS MARKET IN INDIA 2013.PPT 8
  • 9. Focus on infrastructure expansion will boost the  requirement of pumps in the Indian market Expansion in Infrastructure Impact • Finding 1 • Finding 2 • Sub‐finding 1 • Finding 3 Investment Share in Infrastructure INR bn 60,000 x2 Z% 50,000 A2 A 40,000 40 000 B 30,000 x1 20,000 A1 B2 10,000 B1 0 X Y PUMPS MARKET IN INDIA 2013.PPT 9
  • 10. Competitive Benchmarking (1/5) Public Trading Comparables (FY 20‐‐)  Company 1 Company 2 Company 3 Company 4 Market Capitalization (INR  ‐ ‐ ‐ ‐ mn) Share Price (INR) ‐ ‐ ‐ ‐ EV/EBITDA (x) ‐ ‐ ‐ ‐ EV/Revenue (x) / ‐ ‐ ‐ ‐ PE Ratio ‐ ‐ ‐ ‐ BEARINGS MARKET IN INDIA 2013.PPT 10
  • 11. Public: Domestic Company – Company A (1/4) Company Information Offices and Centres – India  Address Corporate Address Tel No. Tel No. 91  91 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ Fax No. 91 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ Website website Year of Incorporation 19‐‐ Ticker Symbol ‐‐‐‐‐‐ Stock Exchange ‐‐‐ Products and Services Products and Services Head Office Category Products/Services Key People Segment Product 1, product 2, product  3,…………………. Name N Designation D i ti Person 1 Designation Person 2 Designation Others ,p ,p Product 1, product 2, product 3……… Person 3 Designation Person 4 Designation BEARINGS MARKET IN INDIA 2013.PPT 11
  • 12. Public: Domestic Company – Company A (2/4) Financial Snapshot i i lS h Key Ratios K i y‐o‐y change  Particulars  20‐‐ 20‐‐ 20‐‐ 20‐‐ Total Income Profit (20‐‐‐) Total Income INR mn INR mn  Profitability Ratios Profit / Loss y4 10,000 600 Operating Margin 0.43 10.93% 10.50% 0.01% 12.20% y3 Net Margin ‐0.09 1.62% 1.71% 0.00% 1.43% y1 y2 400 Profit Before Tax Margin ‐0.46 2.74% 3.20% 0.00% 2.64% 5,000 x4 x3 200 Return on Equity ‐2.05 4.35% 6.40% 9.34% 5.74% x1 x2 Return on Capital Employed ‐4.30 21.33% 25.63% 18.38% 28.49% 0 0 Return on Working Capital ‐60.80 40.23% 101.03% 33.29% 67.80% 20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets ‐1.26 5.99% 7.25% 7.88% 10.78% Financial Summary  Return on Fixed Assets 6.61 60.90% 54.28% 57.63% 78.70% Cost Ratios • The company earned a net profit of INR  x  mn in FY 20‐‐, as  Operating costs (% of Sales) ‐0.45 89.01% 89.45% 88.00% 87.69% compared to net profit of INR  y mn in FY 20‐‐ Administration costs (% of  4.04 29.54% 25.50% 28.22% 21.61% • The company reported total Income of  INR x mn in FY 20‐‐ Sales) registering an increase of x% over FY 20‐‐ registering an increase of x% over FY 20 Interest costs (% of Sales) Interest costs (% of Sales) ‐0 44 0.44 ‐5 93% 5.93% ‐5 49% ‐6 50% 5.49% 6.50% ‐4 71% 4.71% • The company earned an operating margin of x% in FY 20‐‐,  a  Liquidity Ratios Current Ratio 9.73% 1.21 1.10 1.41 1.26 decrease of y percentage points over FY 20‐‐ Cash Ratio 247.59% 0.04 0.01 0.09 0.10 • The company reported debt to equity ratio of x in FY 20‐‐, an  Leverage Ratios increase of y% over FY 20‐‐ Debt to Equity Ratio ‐3.60% 1.38 1.43 1.54 1.37 Financial Summary  Debt to Capital Ratio ‐1.51% 0.58 0.59 0.61 0.58 Interest Coverage Ratio ‐3.55% ‐1.85 ‐1.92 ‐1.85 ‐2.61 Indicators Value  Efficiency Ratios Market Capitalization (INR) ‐ Fixed Asset Turnover 7.63% 5.54 5.15 4.81 6.39 Total Enterprise Value (INR) Asset Turnover ‐20.73% 0.55 0.69 0.66 0.88 ‐ Current Asset Turnover Current Asset Turnover ‐27 96% 27.96% 0.63 0 63 0.87 0 87 0.81 0 81 1.12 1 12 EPS (INR) ‐ Working Capital Turnover ‐61.80% 3.66 9.58 2.78 5.51 PE Ratio (Absolute) ‐ Capital Employed Turnover ‐26.75% 1.12 1.53 1.15 1.68 Improved Decline BEARINGS MARKET IN INDIA 2013.PPT 12
  • 13. Public: Domestic Company – Company A (3/4) Key Business Segments Key Geographic Segments X Country 1 100% 100% Country 1  is the only  Company operates in X  geographic segment in which  50% 100% Segment 50% 100% the company operates 0% 0% 20‐‐ 20‐‐ Business Highlights Description  D i i News N • Company A  is one of the major manufactures of X  Overview • Company entered into a collaboration with Company B and Company C and manufactured  indigenously produced Y • Manufacturing facilities of the company include X equipped with x1 ,x2 , x3 ,x4 etc, x5  equipped with x6 , x7 , x8 , x9, x10 etc and x11 equipped with x12 facility upto fabricating  Manufacturing Facilities larger frames upto y Tonnes • It also has y1, y2, y3, y4 units along with their y5 facilities PUMPS MARKET IN INDIA 2013.PPT 13
  • 14. Thank you for the attention The Pumps Market – India 2013 report is a part of Netscribes, Inc.’s Manufacturing Industry Series. For any queries or customized research requirements, contact us at: Phone: +91 33 4027 6214/6215 E‐Mail: info@netscribes.com Follow us on: About Netscribes, Inc. Netscribes, Inc.  is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of  , g g f g p y p p f investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its  core lies a true value proposition that draws upon a vast knowledge base. Netscribes Inc. is a one‐stop shop designed to fulfil clients’  profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used in the preparation,  Netscribes is Disclaimer: This report is published for general information only Although high standards have been used in the preparation “Netscribes” is  not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior  permission is required for guidelines on reproduction. PUMPS MARKET IN INDIA 2013.PPT 14