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Russell’s Institute of Spoken
English Private Ltd.
July 2011
Contents


                                Executive Summary
                                Factsheet
                                Offices & Centres
                                Business Model
                                Key People
Russell’s Institute of Spoken   SWOT Analysis
                                Financial Profile
English Private Ltd.
                                Competitive Landscape
                                Competitive Benchmarking
                                Industry Analysis
                                Recent News
                                Appendix



                                                           2
Executive Summary
                    • Russell’s Institute of Spoken English Private Ltd. provides a wide array of courses which includes Courses A,
                      B, C D, E, F etc
Company
                    • Current strength includes around X centers across Y states in India
Description         • Offers an opportunity of letting students design their own course which allows students to learn at their
                      leisure
                    • The business model of the company has been included in the profile depicting its dual operational mode –
Business Model        Mode 1 and Mode 2

                    • Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern
SWOT Analysis       • Russell’s can reap significant benefits owing to opportunity 1 while threat 1 may result in higher
                      expenditure on developing infrastructure

                    • The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key
Financial Profile     financial figures for the last Z years along with an analysis of its key ratios that evaluates its financial health

                    • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into
                      education systems namely, I and J
                    • Formal education system includes segments such as K and L, whereas the informal education system
                      includes M, N and O
Industry Analysis
                    • Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent
                      CAGR to reach INR Z bn by 20--
                    • The market is divided into segments like A,B,C,D,E etc

                    • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
Competitive         • Competition in the vocational training industry is increasing steadily with many private chains opening their
Landscape             institutions in different regions of the country



                                                    SAMPLE
                                                                                                                                            3
Factsheet
Basic Information             Brief Description
Industry                •--   • Russell’s Institute of Spoken English Private Ltd. ( Russell’s)
                                provides vocational training services in India




                                                 LE
Corporate Address       •--   • The company has been at the forefront ever since its inception
                                because of Advantage 1 and Advantage 2

                                Andhra Pradesh


                                               MP
                              • It operates over 30 centers and is headquartered in Hyderabad,

                              • The company is ISO 9001:2000 certified
Tel No.

Website
Year Founded
                        •--

                        •--
                        •--
                                              A
                              • Russell’s caters to the new demand of customized courses by


                                             S
                                following a ‘ABC ‘ system
                              • Over X mn students have been benefited
                              • The company offers services such as:
                                      Course 1
Year of Incorporation   •--           Course 2
                                      Course 3
Ownership               •--           Course 4
                                      Course 5
Revenue                 •--
                              • These courses are also opted by students from Region 1, Region
Fiscal Year End         •--     2 and Region 3 on a regular basis

Auditor                 •--

Competitors             •--

                              Brief History
                              19--:

                              19--:

Source:

                                                                                                  4
Offices & Centres – India




             PLE
          SAM
                 Branches

 Region /State              Centres

State 1             --

State 2             --

State 3             --

State 4             --

State 5             --

State 6             --
                                                             HQ Office
State 7             --
                                                             Russell’s Centers
State 8             --

                                      Note: The mappings exhibit major cities with multiple centres
Source:
                                                   This may not include all centres of the company
                                                                                               5
Business Model

                                             Russell’s Institute of Spoken
                                                 English Private Ltd.



                            Mode 1                                             Mode 2




           Russell’s Mode 2 Pre-Requisites                                       Russell’s Mode 2 Support


 •Requirement 1

 •Requirement 2
                                                                 • Support 1
 •Requirement 3

 •Requirement 4                                                  • Support 2

 •Requirement 5                                                  • Support 3

 •Requirement 6                                                  • Support 4

 •Requirement 7

Source:

                                                                                                            6
Key People
Chairman                                      Executive Director
Mr. X                                         Mr. Z
Chairman                                      Executive Director
Age : --                                      Age : --
Since --                                      Since --
Current Position:       • Chairman            Current Position:    • Executive Director
Professional History:   • --                  Biography:           • --

Qualification:          • --                  Qualification:       • --
                                                                   • --
Managing Director                                                  • --

Mrs. Y
Managing Director
Age : --
Since --
Current Position:
Professional History:
                        • Managing Director
                        • --


                                                              PLE
                                                             M
Qualification:          • --




                                                           SA
Source:

                                                                                          7
SWOT Analysis
                      Strengths                        Weakness
• Strength 1:                          • Weakness 1:




• Strength 2 :
                                        LE
                                       • Weakness 2:


                                       P
                                    SAM• Weakness 3:




                    Opportunities                       Threats
• Opportunity 1:                       • Threat 1:




                                       • Threat 2:

• Opportunity 2 :

                                       • Threat 3:




                                                                  8
Ratio Analysis
Key Ratios                                                                          Key Ratio Analysis
                               y-o-y change
          Particulars                         20--       20--         20--   20--
                                   (20--)
                                                                                    • Analysis Point 1
Profitability Ratios
Operating Margin                    -          -              -        -      -
Net Margin                          -          -              -        -      -     • Analysis Point 2
Profit Before Tax Margin            -          -              -        -      -
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
                                    -
                                    -
                                    -
                                    -
                                               -
                                               -
                                               -
                                               -
                                                              -
                                                              -
                                                              -
                                                              -
                                                                       -
                                                                       -
                                                                       -
                                                                       -
                                                                              -
                                                                              -
                                                                              -
                                                                              -
                                                                                    • Analysis Point 3


                                                                                                        PLE
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)

Liquidity Ratios
                                    -


                                    -
                                               -


                                               -
                                                              -


                                                              -
                                                                       -


                                                                       -
                                                                              -


                                                                              -
                                                                                    • Analysis Point 4



                                                                                                     SAM
                                                                                    • Analysis Point 5
Current Ratio                       -          -              -        -      -
Cash Ratio                          -          -              -        -      -
Leverage Ratios
                                                                                    • Analysis Point 6
Debt to Equity Ratio                -          -              -        -      -
Debt to Capital Ratio               -          -              -        -      -
Efficiency Ratios                                                                   • Analysis Point 7
Fixed Asset Turnover                -          -              -        -      -
Asset Turnover                      -          -              -        -      -
Current Asset Turnover              -          -              -        -      -
Working Capital Turnover            -          -              -        -      -
Capital Employed Turnover           -          -              -        -      -
Source:                                            Improved       Decline             Note: y-o-y change in Profitability and Cost Ratios is represented in basis points

                                                                                                                                                                     9
Competitive Landscape (3/3)
Competitive Scenario
Company Name        Veta   Bafel         BM English          BSL Training          Russell’s         Smarttalk            Speakwell
                                              Number of Centres

Study Centres        -       -                  -                   -                  -                    -                 -

                                    Financial Information (INR mn – FY 2010)

Total Revenue        -       -                  -                   -                  -                    -                 -

Net Profit/(loss)    -       -                  -                   -                  -                    -                 -

                                          Geographic Presence (India)

Zone A               L      H                  NA                  H                   M                    H                M

Zone B               M      NA                 NA                   L                  L                    L                NA

Zone C               M      M                  H                   M                   M                    M                H

Zone D               H       L                 NA                   L                  H                    M                M

                                   Major Market Segments (courses/subjects)

Spoken English :

Course A

Course B

Course C

Course D

Course E

Course F
Source:                          SAMPLE                                        H: High; L: Low; M: Medium       Offered      Not Offered

                                                                                                                                      10
Industry Analysis
Vocational Training Industry – Overview                         Size & Growth
• Vocational training market is currently estimated to be
  worth INR X bn and is poised to grow at u per cent              INR bn
  CAGR to reach INR Y bn by 20--                                200                                                             T
• Some major segments in vocational training in India                                                  +u%
  include Segment A, Segment B, Segment C, Segment D            150                                                     S
  and Segment E                                                                                          R
    • Based on the trends of employability in the industry,     100                         Q
                                                                           P



              LE
      Segment F. Segment G, Segment H, Segment I, Segment J
      are the emerging segments                                  50


             P
• It is a developing market with strong opportunity for
  new players                                                     0


            M
    • Private players operate free of any regulations i.e. no          20--             20--e          20--e           20--e   20--e




          SA
      governing/ regulatory bodies
• Factors driving growth for the market include -
      Factor 1                                                  Market Segmentation
      Factor 2                                                                                  Others
      Factor3                                                                               E
                                                                                                  p%
      Factor 4                                                                              o%
• Visible trends in the market are -                                                                              k%    A
                                                                               D
      Trend 1                                                                      n%
      Trend 2
      Trend 3
      Trend 4
                                                                                                                         B
                                                                                       m%
                                                                                   C                         l%


Source:

                                                                                                                                       11
Thank you for the attention
Russell’s Institute of Spoken English Private Ltd. is a part of Netscribes’ Vocational
Education Company Profile Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal                                                                    Jitendra Punjabi
Phone:         +91 22 4098 7530                                                Phone:         +91 33 4064 6215
E-Mail:        gagan.uppal@netscribes.com                                      E-Mail:        jitendra.punjabi@netscribes.com




About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment
& business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a
true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and
growth objectives.
This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.
Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes
(India) Pvt. Ltd. and no part may be reproduced without prior written permission.

                                                 www.netscribes.com
                                                                                                                                             12

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Russell’s Institute of Spoken English Private Ltd.- Company Profile

  • 1. Russell’s Institute of Spoken English Private Ltd. July 2011
  • 2. Contents Executive Summary Factsheet Offices & Centres Business Model Key People Russell’s Institute of Spoken SWOT Analysis Financial Profile English Private Ltd. Competitive Landscape Competitive Benchmarking Industry Analysis Recent News Appendix 2
  • 3. Executive Summary • Russell’s Institute of Spoken English Private Ltd. provides a wide array of courses which includes Courses A, B, C D, E, F etc Company • Current strength includes around X centers across Y states in India Description • Offers an opportunity of letting students design their own course which allows students to learn at their leisure • The business model of the company has been included in the profile depicting its dual operational mode – Business Model Mode 1 and Mode 2 • Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern SWOT Analysis • Russell’s can reap significant benefits owing to opportunity 1 while threat 1 may result in higher expenditure on developing infrastructure • The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key Financial Profile financial figures for the last Z years along with an analysis of its key ratios that evaluates its financial health • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into education systems namely, I and J • Formal education system includes segments such as K and L, whereas the informal education system includes M, N and O Industry Analysis • Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent CAGR to reach INR Z bn by 20-- • The market is divided into segments like A,B,C,D,E etc • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2 Competitive • Competition in the vocational training industry is increasing steadily with many private chains opening their Landscape institutions in different regions of the country SAMPLE 3
  • 4. Factsheet Basic Information Brief Description Industry •-- • Russell’s Institute of Spoken English Private Ltd. ( Russell’s) provides vocational training services in India LE Corporate Address •-- • The company has been at the forefront ever since its inception because of Advantage 1 and Advantage 2 Andhra Pradesh MP • It operates over 30 centers and is headquartered in Hyderabad, • The company is ISO 9001:2000 certified Tel No. Website Year Founded •-- •-- •-- A • Russell’s caters to the new demand of customized courses by S following a ‘ABC ‘ system • Over X mn students have been benefited • The company offers services such as: Course 1 Year of Incorporation •-- Course 2 Course 3 Ownership •-- Course 4 Course 5 Revenue •-- • These courses are also opted by students from Region 1, Region Fiscal Year End •-- 2 and Region 3 on a regular basis Auditor •-- Competitors •-- Brief History 19--: 19--: Source: 4
  • 5. Offices & Centres – India PLE SAM Branches Region /State Centres State 1 -- State 2 -- State 3 -- State 4 -- State 5 -- State 6 -- HQ Office State 7 -- Russell’s Centers State 8 -- Note: The mappings exhibit major cities with multiple centres Source: This may not include all centres of the company 5
  • 6. Business Model Russell’s Institute of Spoken English Private Ltd. Mode 1 Mode 2 Russell’s Mode 2 Pre-Requisites Russell’s Mode 2 Support •Requirement 1 •Requirement 2 • Support 1 •Requirement 3 •Requirement 4 • Support 2 •Requirement 5 • Support 3 •Requirement 6 • Support 4 •Requirement 7 Source: 6
  • 7. Key People Chairman Executive Director Mr. X Mr. Z Chairman Executive Director Age : -- Age : -- Since -- Since -- Current Position: • Chairman Current Position: • Executive Director Professional History: • -- Biography: • -- Qualification: • -- Qualification: • -- • -- Managing Director • -- Mrs. Y Managing Director Age : -- Since -- Current Position: Professional History: • Managing Director • -- PLE M Qualification: • -- SA Source: 7
  • 8. SWOT Analysis Strengths Weakness • Strength 1: • Weakness 1: • Strength 2 : LE • Weakness 2: P SAM• Weakness 3: Opportunities Threats • Opportunity 1: • Threat 1: • Threat 2: • Opportunity 2 : • Threat 3: 8
  • 9. Ratio Analysis Key Ratios Key Ratio Analysis y-o-y change Particulars 20-- 20-- 20-- 20-- (20--) • Analysis Point 1 Profitability Ratios Operating Margin - - - - - Net Margin - - - - - • Analysis Point 2 Profit Before Tax Margin - - - - - Return on Equity Return on Capital Employed Return on Working Capital Return on Assets - - - - - - - - - - - - - - - - - - - - • Analysis Point 3 PLE Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Liquidity Ratios - - - - - - - - - - • Analysis Point 4 SAM • Analysis Point 5 Current Ratio - - - - - Cash Ratio - - - - - Leverage Ratios • Analysis Point 6 Debt to Equity Ratio - - - - - Debt to Capital Ratio - - - - - Efficiency Ratios • Analysis Point 7 Fixed Asset Turnover - - - - - Asset Turnover - - - - - Current Asset Turnover - - - - - Working Capital Turnover - - - - - Capital Employed Turnover - - - - - Source: Improved Decline Note: y-o-y change in Profitability and Cost Ratios is represented in basis points 9
  • 10. Competitive Landscape (3/3) Competitive Scenario Company Name Veta Bafel BM English BSL Training Russell’s Smarttalk Speakwell Number of Centres Study Centres - - - - - - - Financial Information (INR mn – FY 2010) Total Revenue - - - - - - - Net Profit/(loss) - - - - - - - Geographic Presence (India) Zone A L H NA H M H M Zone B M NA NA L L L NA Zone C M M H M M M H Zone D H L NA L H M M Major Market Segments (courses/subjects) Spoken English : Course A Course B Course C Course D Course E Course F Source: SAMPLE H: High; L: Low; M: Medium Offered Not Offered 10
  • 11. Industry Analysis Vocational Training Industry – Overview Size & Growth • Vocational training market is currently estimated to be worth INR X bn and is poised to grow at u per cent INR bn CAGR to reach INR Y bn by 20-- 200 T • Some major segments in vocational training in India +u% include Segment A, Segment B, Segment C, Segment D 150 S and Segment E R • Based on the trends of employability in the industry, 100 Q P LE Segment F. Segment G, Segment H, Segment I, Segment J are the emerging segments 50 P • It is a developing market with strong opportunity for new players 0 M • Private players operate free of any regulations i.e. no 20-- 20--e 20--e 20--e 20--e SA governing/ regulatory bodies • Factors driving growth for the market include - Factor 1 Market Segmentation Factor 2 Others Factor3 E p% Factor 4 o% • Visible trends in the market are - k% A D Trend 1 n% Trend 2 Trend 3 Trend 4 B m% C l% Source: 11
  • 12. Thank you for the attention Russell’s Institute of Spoken English Private Ltd. is a part of Netscribes’ Vocational Education Company Profile Series. For more detailed information or customized research requirements please contact: Gagan Uppal Jitendra Punjabi Phone: +91 22 4098 7530 Phone: +91 33 4064 6215 E-Mail: gagan.uppal@netscribes.com E-Mail: jitendra.punjabi@netscribes.com About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission. www.netscribes.com 12