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Security Equipment and Services Market – India
March 2012
Executive Summary
              Security equipments and services market in India was valued at around INR xx bn in 2010 and is expected to reach
              a market worth INR yy bn by 2015
              The market is primarily expected to grow at a CAGR of y% wherein the maximum demands will arise from the
  Market      corporate and household segments
              Currently, the market can be broadly segregated in to CCTV & other equipment, electronic access control, IT
              security and private security service segments
              Security equipments includes CCTV (79%), Intercom (3%), Intrusion detection (3%) and others (15%)
              Electronic access control market covers
                –   Biometrics is a foolproof system best suited for the private and Government sector organizations
 Segment        –   Smart Card is used in the financial services, public sector market and transportation market
                –   Proximity card is used in identification cards, payment cards and public transit fare cards
                –   Magnetic Strip technology provides a medium level of security as it can be duplicated
              CCTV and other Equipment                      Electronics Access Control Equipments                      Private Security Services
              Driver                                    Driver                                                         Driver
                – Government demand                       – Increasing security breaches                                 – Insufficient Police
                – Corporate demand                        – Demand from upcoming government projects and                   Protection
                – Retail and residential sector             proposals                                                    – Cost of Electronics
 Driver &         demand                                  – Economic growth and rise in employable population          Challenges
              Challenges                                  – Demand for better security from increasing R&D
Challenges      – High duty and taxation
                                                            centers
                                                                                                                         – Lack of proper training
                                                                                                                         – Fire arms not allowed
                  structure                             Challenges
                – Competition from unorganized            – Lack of awareness towards security and availability of
                  players                                   cheaper alternatives
                                                          – Lack of end to end solution providers


                                    Domestics Player                                                        Foreign Player
Competition
                Bartronics India Ltd                      Bosch Ltd.                  Honeywell International Inc            UTC Fire & Security



                                     SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                                              2
•Market Introduction
•Market Overview
•Types of Products
•Market Entry Strategy
•Vendor Opportunity
•Driver & Challenges
•Future Outlook
•Competition
•Strategic Recommendations
•Appendix
 SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT   3
Market Introduction – Products and Services

                            Security Equipment and Services



                                 Electronics Access Control
CCTV and other Equipment                                                        Private Security Services
                                        Equipments

           CCTV                                                                  Manned Security Service
                               Biometrics                IT Security
                                                                                    Detective Service

         Intercom
                                                                                      ATM Security
                               Smart Card

                                                                                   Cash Transportation
    Intrusion Detection
                             Proximity Card                                            VIP Security

                                                                                  Special Event Security
    Others (X-Ray, Metal                                                         Management (Exhibition,
                               Swipe Card                                          Marriage, Common
         Detector)
                                                                                     Wealth Game)


                           SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                               4
Security Equipment and Services – Market Overview
                                                          Market Size & Growth Figures
       INR bn                   CCTV & Other Equipment             Electronic Access Control        IT Security      Private Security Service
       d

       c
                                                                                    xx
       b

       a

       0
                     2010                      2011                   2012e                 2013e                  2014e                  2015e



                  20--                                                         20--e                                                    20--e




                                                       CCTV        EAC        IT Security      Private security service
Source: Security Today; Business Standard; ET; Business Line

                                                         SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                       5
Demand for CCTV & other equipment is robust and growth
 is expected to accelerate in the future
 Overview – CCTV & Other Equipment                                                       Market Size and Growth – CCTV & Other
                                                                                                       Equipment
 •Demand for security equipments, both for
                                                                                         INR bn
  residential and commercial purpose, has
                                                                                         d
  increased many folds in recent time                                                                                                                     j
                                                                                         c                                   xx               i
       These equipments include Close Circuit Camera
                                                                                                                                   h
       (CCTV), Intrusion Detection, Intercom and others                                  b                              g
                                                                                                             f
       (Metal Detector and X-Ray’s)                                                      a        e

 •Market size of CCTV hovered at INR xx bn in                                            0
                                                                                               2010       2011       2012e        2013e    2014e      2015e
  2011 and grew at yy% CAGR
       However, following the terror attacks, security
                                                                                        Market Segmentation (2009)
       spending is expected to surge by 40-50%
                                                                                                                                          CCTV
 •India is an import-driven market with ~60% of
                                                                                                                                          Others
  security and surveillance equipment imported                                                                                            Intercom
  by foreign manufacturers with local presence                                                                                            Intrusion Detection
  or domestic importers/distributors


Note: *Assumptions– Consensus on 2007 market size: INR 15.8bn, 2006-2008 growth rate: 25%, 2008-2010: Average growth of 45%, Post-2010: Average growth of 25%
Source: Security Today; Business Standard; ET; Business Line

                                                     SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                                         6
Awareness among corporate about security is creating huge
 demand for electronic access systems
 Overview – Electronic Access Control (1/2)                                   Market Size and Growth - EAC
 •The early adopters for electronic access                                     INR bn
  control (EAC) were IT/ITES (Call centers/BPO )                               d                                                            j
 •Electronic access control equipments have                                                                     xx              i
                                                                               c
  gradually gained popularity among major                                                                             h
  corporations                                                                 b
                                                                                                    f
                                                                                                          g
       With the increase in employees, it has become                                    e
                                                                               a
       difficult for corporations to manage security
       manually and are thus resorting to electronic                           0
       security systems                                                              2010      2011     2012e        2013e   2014e        2015e
       Various banks, financial services, insurance,
       service industry, government agencies, public                          Market Segmentation (2009)
       sector undertakings, ministries and manufacturing
       sector are adopting electronic access control                                                                         Proximity Cards
       mechanism
                                                                                                                             Swipe Cards
 •Some electronic access control systems                                                                                     Smart Cards
  includes Card Based (Proximity Cards, Smart                                                                                Biometrics
  Cards, Legacy Technology Based Cards),
  Biometrics    Based     (Fingerprint,  Face
  Recognition, Voice/Signature Verification,
  Hand Geometry, & Iris Recognition)


Source: Security Today; Union Budget 2009-10

                                               SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                                 7
Evolution of technology has also brought in threats from the
 cyber space which in turn boosts the market further
 Overview – Electronic Access Control (2/2)                       Market Size and Growth – IT Security
 •Tremendous advancement in the information                        INR bn
  technology area has also lead to the evolution                   e
                                                                                                    xx                         k
  of state-of-the-art IT security systems                          d                                                   j
                                                                                                           i
 •Need for the robust and cost-effective security                  c                    g
                                                                                             h
                                                                            f
  solutions is gaining a steady momentum in                        b
  India                                                            a
 •Valued at approximately INR yy bn in 2011-12,                    0
  the network security market is growing at a                            2010      2011     2012e        2013e       2014e   2015e

  CAGR of zz%
                                                                  Market Segmentation – Sales (2011)
 •Basically the market comprises of segments
  including UTM (Unified Threat Management),
                                                                                                               UTM
  Firewall, IPS, SSN/VPN and content
                                                                                                               Firewall
  management
                                                                                                               IPS
 •The primary drivers for this segment happens                                                                 SSN/VPN
  to be the emergence of Smartphones and                                                                       Content Management
  cloud computing
 •The market also exhibits a strong competition
  amongst established and esteemed players
Source: Communication Today

                                   SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                                8
US, UK, Germany, Japan, and Israel are major exporters to
 India
                                                      SAMPLE
                                   Accounts for
                                   nearly 45% of                                                       Emerging threat to Indian
                                  Indian imports                    U.K.     Germany                     manufacturers from
                                                                                                        cheaper Chinese goods

                                                                                                                                           Japan
                                                                                   Israel
                                                                                                                                     Exporters from Hong
                                                                                                                                     Kong, Taiwan, Korea
                                                                                                                                     and Singapore
                                                                                                                                     compete on price




                                                                                                      S.E. Asia is major
                                                                                                      source of smuggled
                                                                                                      goods for grey
                                                                                                      market

                                                                                                                Major exporters
                                                                                                                Minor exporters
                                                                                                                Hong Kong, China, Singapore, Taiwan, Korea

 • High dependence on imports since domestic production is low and concentrated in low-end, basic products, primarily
   because most Indian firms have small-scale operations and limited technological expertise
 • Due to technological advancement made in foreign countries, it is unviable for new Indian companies to start
   indigenous development from scratch and invest large amounts of capital required for product development

Source: US Commercial Service; Israel Economic Mission in India

                                                        SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                                   9
Private security business is experiencing huge demand
 primarily due to terror threats
 Overview – Private Security Service                                                    Market Size and Growth – Private Security
                                                                                                        Services
 •Private security service primarily include
                                                                                         INR bn
  manned       guards,     detective     services,
                                                                                         d                                                           j
  investigation and security consultancies                                                                                xx                i
                                                                                         c                                      h
 •Manned based security service is experiencing                                                                     g
                                                                                         b                    f
  high growth rate primarily due to threat form                                                   e
                                                                                         a
  terror groups
                                                                                         0
        Demand for security service has surged after
                                                                                               2010      2011     2012e        2013e     2014e     2015e
        terror attack
        Private Security workforce in India is ~5.5 mn
                                                                                        Segmented Market Share (2009)
          – Only 20% of workforce is constituted by women
          – Ratio of private security personnel to police in India is
                                                                                                                                     Organized
            2:1 and will soon reach 3:1
                                                                                                                                     Unorganized
 •Besides hospitality industry, demand is driven
  by private firms in manufacturing, retail, real
  estate, hospital as well as schools and colleges                                                                                    Security guards
                                                                                                                                    account for majority
                                                                                                                                       of the revenue
Source: India PE; Financial Express; IBEF; Security Management; India Journal

                                                         SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                                10
Government had passed Private Security Regulation Act and
 permits CISF deployment for security as well
                                              SAMPLE
     Government of India has passed a Regulation “Private Security Agencies (Regulation) Act, 2005”

 Private    security    service                      They have to maintain a register of                               Guards should have received
 providers have to obtain a                          their employees, issue identity cards                             minimum 160 days training before
 license from the government                         and their uniforms and badges                                     being deployed at client’s site
 • Some States have their own regulation for the security industry like Mumbai, Maharashtra Security Guard Board
   (MSGB), which was created in 1981 but they only regulate welfare of the guards rather than ensuring the creation of
   trained personnel
 • Various state governments have collaborated with Central Association of Private Security Industry to provide training to
   guards, wherein the government bears the expenditure


                                                               Government Involvement
                      • Foreign security firms have been setting up business in India without any restrictions and Indian
                        partners have been developing their expertise from foreign tie-ups
     FDI
                             In FY ‘10, the government is planning to restrict FDI investment by 49% in domestic private security firms

                      • In a major initiative, government allowed Central Industrial Security Force (CISF) to be deployed for
                        private security service
     CISF                    About 79 companies have approached the government for CISF protection
                               – 100 CISF personnel have been deployed at the Infosys campus in Bangalore
                               – Wipro, Reliance and Oberoi Hotel are also waiting for the deployment of CISF in their premises

Source: CommOnlii; Indian Express

                                                       SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                            11
abc India accounts for the highest proportion of security
 service installations
 Geographic distribution
 •xxx


                                                                            xxx




                                                                                      yyy



                                                                  www




                                                                                zzz




Source: Security Today

                           SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT               12
SAMPLE
 Distribution Model – Indian Security Equipment Industry

    The overall distribution model of security equipment market in India is a multi staged model wherein the product can
                                        reach the end users through multiple channels



              Manufacturer                                         Distributor                                 End User




                                 System Integrator                                                Installers




                                                                      OEM




      Wholly owned subsidiary

Source: Security Today; Netscribes Analysis

                                                 SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                       13
Drivers & Challenges – CCTV & Other Equipment




                                                                     Challenges

                                                                     High duty and taxation structure
  Drivers
                                                                     Competition from unorganized players
  Government demand

  Corporate demand

  Retail and residential sector demand




                                  SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                        14
Future will see reduction of duties and taxes, shift toward IP
and video analytics technologies and PE investment

                                      Future Outlook




       Duties and Taxes                                                        Products



             xxx                                                                 yyy




                                          Private Equity



                                                zzz




                          SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT              15
Major Public Companies - Summary
       Net Profit/Loss
    150,000
                   Size of the Bubble represents Market Capitalization in INR mn
                                                                                                                                     2,458,395.3




                                                   1,355.1
                                          241,801.4           537.8
            0
                                                      633.1




   -150,000
         -11,000,000                                   0                                      11,000,000                                         22,000,000
                                                                                                                                               Total income
                                    aaa      bbb        ccc           ddd   eee



Source: Annual Reports, Databases                                                 Note: All figures are in INR mn and are based on the latest financials available

                                               SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                                            16
Public: Domestic Company – abc
 Company Information

 Corporate Address
                                         SAMPLE                                      Offices and Centres – India



 Tel No.
 Fax No.
 Website
 Year of Incorporation
 Ticker Symbol
 Stock Exchange
                                                                                                                                        Head Office
                                                                                                                   Hyderabad
 Products and Services
 Category                    Products/Services
                                                                                     Key People
                                                                                     Name                                   Designation




Source: Annual Reports; Databases; Company Websites                                                        Note: The list of products and services is not exhaustive

                                                      SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                                       17
Public: Domestic Company – Bartronics India Ltd. (2/3)
 Financial Snapshot                                                                  Key Ratios
                        Total Income           Net Profit/Loss                                                       y-o-y change
                                                                                               Particulars                            2011        2010       2009       2008
   INR mn                                                            INR mn                                            (2011-10)
    a                                                                     a           Profitability Ratios
                                                                                      Operating Margin                        -5.08   17.34%       22.42% 22.73%         23.01%
                                                                          b           Net Margin                               0.75   11.21%       10.46%     3.47%      17.39%
    b                                                                                 Profit Before Tax Margin                -5.78   10.11%       15.89%     7.02%      21.42%
                                                                          c           Return on Equity                         0.31   17.09%       16.78%     6.62%      17.29%
                                                                                      Return on Capital Employed              -3.04   15.82%       18.86% 18.46%         11.38%
    0                                                                     0
                                                                                      Return on Working Capital               -2.67   28.78%       31.45%     8.78%      27.40%
             2008            2009             2010            2011
                                                                                      Return on Assets                         0.70    6.02%        5.32%     1.92%       7.40%

 Financial Summary                                                                    Return on Fixed Assets                   6.88   30.53%       23.65% 14.35%         27.53%

                                                                                      Cost Ratios
 • xxx                                                                                Operating costs (% of Sales)             4.43   70.27%       65.84% 61.86%         69.21%
                                                                                      Administration costs (% of
                                                                                                                               0.21    5.53%        5.32%     9.42%       6.27%
                                                                                        Sales)
                                                                                      Interest costs (% of Sales)              1.04    5.73%        4.69%     2.59%       1.22%
                                                                                      Liquidity Ratios
                                                                                      Current Ratio                           5.68%        1.51      1.43      1.68         2.93
                                                                                      Cash Ratio                            -28.99%        0.02      0.02      0.04         0.18
                                                                                      Leverage Ratios
                                                                                      Debt to Equity Ratio                  -14.70%        1.84      2.16      2.45         1.34
                                                                                      Debt to Capital Ratio
 Key Financial Performance Indicators                                                                                       -12.83%        0.46      0.53      0.63         0.53
                                                                                      Interest Coverage Ratio               -36.13%        3.08      4.82      8.87        19.02

              Indicators                        Value (02/03/2012)                    Efficiency Ratios
  Market Capitalization (INR mn)                                                      Fixed Asset Turnover                   19.38%        2.68      2.24      4.09         1.57

  Total Enterprise Value (INR mn)                                                     Asset Turnover                          4.69%        0.53      0.50      0.55         0.42
                                                                                      Current Asset Turnover                 -4.71%        0.85      0.89      1.02         1.03
  EPS (INR) *
                                                                                      Working Capital Turnover              -15.37%        2.53      2.98      2.50         1.56
  PE Ratio (Absolute) *                                                               Capital Employed Turnover              -5.83%        1.50      1.59      1.89         0.99

Source: Annual Reports; Databases; Netscribes Analysis                                            Note: * figures are as of 5th Mar 2012          Improved            Decline

                                                         SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                                               18
Public: Domestic Company – Bartronics India Ltd. (3/3)
 Key Business Segments                                                               Key Geographic Segments

        xxx                                                                                                       aaa       bbb


 100%                                                                               100%                                          5%              3%
                                                                                                  16%            18%

                                                  xxx
  50%         100%                                                                   50%                                          95%            97%
                                                                                                  84%            82%

   0%                                                                                  0%
              2011                                                                               2008            2009            2010           2011

 Business Highlights

 Description                           News
 Overview                              • xxx
 Most Recent Auditor                   • yyy




                                         SAMPLE
Source: Annual Reports; Databases; Company Websites                                Note: Business Segments and Geographic Segments are based on total revenues

                                                      SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                                   19
SAMPLE
 Product Portfolio Matrix – Other Players (x/x)

               Domestics Company                 CCTV & Other Equipment                 Access Control   Private Security




                 Foreign Company                 CCTV & Other Equipment                 Access Control   Private Security




Source: Company Websites; Databases

                                       SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                   20
Strategic Recommendations (x/x)

                                                          aaa




                              abc                                                        xyz




    •abc                                                               •xyz




Source: Netscribes Analysis

                                    SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT         21
•Market Introduction
•Market Overview
•Types of Products
•Market Entry Strategy
•Vendor Opportunity
•Driver & Challenges
•Future Outlook
•Competition
•Strategic Recommendations
•Appendix
 SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT   22
Appendix

Ratio
                                   SAMPLE
                               Calculations                             Ratio                       Calculations
                               (Operating                                                           Current Assets / Current
Operating Margin                                                        Current Ratio
                               Income/Revenues)*100                                                 Liabilities

Net Margin                     (Net Profit / Revenues) *100                                         {(Cash & Bank Balance +
                                                                        Cash Ratio                  Marketable Securities) / Current
                               (Income Before Tax / Revenues                                        Liabilities)}
Profit Before Tax Margin
                               *100
                                                                                                    Total Liabilities / Shareholders
                                                                        Debt to Equity
                               (Net Income / Shareholders                                           Equity
Return on Equity (ROE)
                               Equity)*100
                                                                                                    {Total Debt / (Shareholders
                                                                        Debt to Capital Ratio
                               EBIT / (Total Assets – Current                                       Equity + Total Debt)}
Return on Capital (ROCE)
                               Liabilities)*100
                                                                        Interest Coverage Ratio     EBIT / Interest Expense
                               (Net Income / Working Capital)
Return on Working Capital
                               *100
                                                                        Fixed Asset Turnover        Sales / Fixed Assets
Return on Assets               (Net Income / Total Assets)*100
                                                                        Asset Turnover              Sales / Total Assets
Return on Fixed Assets         (Net Income / Fixed Assets) *100

                               (Operating Expenses / Sales)             Current Asset Turnover      Sales / Current Assets
Operating Costs (% of Sales)
                               *100

Administration Costs (% of     (Administrative Expenses / Sales)        Working Capital Turnover    Sales / Working Capital
Sales)                         *100

Interest Costs (% of Sales)    (Interest Expenses / Sales) *100         Capital Employed Turnover   Sales / Shareholders Equity



                                            SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                         23
Thank you for the attention
The Security Equipment & Services Market report is a part of Research on India’s Information
Technology series. For more detailed information or customized research requirements please
contact:


Kalyan Banga
Phone:             +91 33 4064 6215
E-Mail:            kalyan.banga@netscribes.com



Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick
insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on




About Netscribes
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corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.
Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.

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                                                        SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT                                                               24

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Market Research Report :Security Equipments and Services Market in India 2012

  • 1. Security Equipment and Services Market – India March 2012
  • 2. Executive Summary Security equipments and services market in India was valued at around INR xx bn in 2010 and is expected to reach a market worth INR yy bn by 2015 The market is primarily expected to grow at a CAGR of y% wherein the maximum demands will arise from the Market corporate and household segments Currently, the market can be broadly segregated in to CCTV & other equipment, electronic access control, IT security and private security service segments Security equipments includes CCTV (79%), Intercom (3%), Intrusion detection (3%) and others (15%) Electronic access control market covers – Biometrics is a foolproof system best suited for the private and Government sector organizations Segment – Smart Card is used in the financial services, public sector market and transportation market – Proximity card is used in identification cards, payment cards and public transit fare cards – Magnetic Strip technology provides a medium level of security as it can be duplicated CCTV and other Equipment Electronics Access Control Equipments Private Security Services Driver Driver Driver – Government demand – Increasing security breaches – Insufficient Police – Corporate demand – Demand from upcoming government projects and Protection – Retail and residential sector proposals – Cost of Electronics Driver & demand – Economic growth and rise in employable population Challenges Challenges – Demand for better security from increasing R&D Challenges – High duty and taxation centers – Lack of proper training – Fire arms not allowed structure Challenges – Competition from unorganized – Lack of awareness towards security and availability of players cheaper alternatives – Lack of end to end solution providers Domestics Player Foreign Player Competition Bartronics India Ltd Bosch Ltd. Honeywell International Inc UTC Fire & Security SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 2
  • 3. •Market Introduction •Market Overview •Types of Products •Market Entry Strategy •Vendor Opportunity •Driver & Challenges •Future Outlook •Competition •Strategic Recommendations •Appendix SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 3
  • 4. Market Introduction – Products and Services Security Equipment and Services Electronics Access Control CCTV and other Equipment Private Security Services Equipments CCTV Manned Security Service Biometrics IT Security Detective Service Intercom ATM Security Smart Card Cash Transportation Intrusion Detection Proximity Card VIP Security Special Event Security Others (X-Ray, Metal Management (Exhibition, Swipe Card Marriage, Common Detector) Wealth Game) SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 4
  • 5. Security Equipment and Services – Market Overview Market Size & Growth Figures INR bn CCTV & Other Equipment Electronic Access Control IT Security Private Security Service d c xx b a 0 2010 2011 2012e 2013e 2014e 2015e 20-- 20--e 20--e CCTV EAC IT Security Private security service Source: Security Today; Business Standard; ET; Business Line SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 5
  • 6. Demand for CCTV & other equipment is robust and growth is expected to accelerate in the future Overview – CCTV & Other Equipment Market Size and Growth – CCTV & Other Equipment •Demand for security equipments, both for INR bn residential and commercial purpose, has d increased many folds in recent time j c xx i These equipments include Close Circuit Camera h (CCTV), Intrusion Detection, Intercom and others b g f (Metal Detector and X-Ray’s) a e •Market size of CCTV hovered at INR xx bn in 0 2010 2011 2012e 2013e 2014e 2015e 2011 and grew at yy% CAGR However, following the terror attacks, security Market Segmentation (2009) spending is expected to surge by 40-50% CCTV •India is an import-driven market with ~60% of Others security and surveillance equipment imported Intercom by foreign manufacturers with local presence Intrusion Detection or domestic importers/distributors Note: *Assumptions– Consensus on 2007 market size: INR 15.8bn, 2006-2008 growth rate: 25%, 2008-2010: Average growth of 45%, Post-2010: Average growth of 25% Source: Security Today; Business Standard; ET; Business Line SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 6
  • 7. Awareness among corporate about security is creating huge demand for electronic access systems Overview – Electronic Access Control (1/2) Market Size and Growth - EAC •The early adopters for electronic access INR bn control (EAC) were IT/ITES (Call centers/BPO ) d j •Electronic access control equipments have xx i c gradually gained popularity among major h corporations b f g With the increase in employees, it has become e a difficult for corporations to manage security manually and are thus resorting to electronic 0 security systems 2010 2011 2012e 2013e 2014e 2015e Various banks, financial services, insurance, service industry, government agencies, public Market Segmentation (2009) sector undertakings, ministries and manufacturing sector are adopting electronic access control Proximity Cards mechanism Swipe Cards •Some electronic access control systems Smart Cards includes Card Based (Proximity Cards, Smart Biometrics Cards, Legacy Technology Based Cards), Biometrics Based (Fingerprint, Face Recognition, Voice/Signature Verification, Hand Geometry, & Iris Recognition) Source: Security Today; Union Budget 2009-10 SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 7
  • 8. Evolution of technology has also brought in threats from the cyber space which in turn boosts the market further Overview – Electronic Access Control (2/2) Market Size and Growth – IT Security •Tremendous advancement in the information INR bn technology area has also lead to the evolution e xx k of state-of-the-art IT security systems d j i •Need for the robust and cost-effective security c g h f solutions is gaining a steady momentum in b India a •Valued at approximately INR yy bn in 2011-12, 0 the network security market is growing at a 2010 2011 2012e 2013e 2014e 2015e CAGR of zz% Market Segmentation – Sales (2011) •Basically the market comprises of segments including UTM (Unified Threat Management), UTM Firewall, IPS, SSN/VPN and content Firewall management IPS •The primary drivers for this segment happens SSN/VPN to be the emergence of Smartphones and Content Management cloud computing •The market also exhibits a strong competition amongst established and esteemed players Source: Communication Today SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 8
  • 9. US, UK, Germany, Japan, and Israel are major exporters to India SAMPLE Accounts for nearly 45% of Emerging threat to Indian Indian imports U.K. Germany manufacturers from cheaper Chinese goods Japan Israel Exporters from Hong Kong, Taiwan, Korea and Singapore compete on price S.E. Asia is major source of smuggled goods for grey market Major exporters Minor exporters Hong Kong, China, Singapore, Taiwan, Korea • High dependence on imports since domestic production is low and concentrated in low-end, basic products, primarily because most Indian firms have small-scale operations and limited technological expertise • Due to technological advancement made in foreign countries, it is unviable for new Indian companies to start indigenous development from scratch and invest large amounts of capital required for product development Source: US Commercial Service; Israel Economic Mission in India SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 9
  • 10. Private security business is experiencing huge demand primarily due to terror threats Overview – Private Security Service Market Size and Growth – Private Security Services •Private security service primarily include INR bn manned guards, detective services, d j investigation and security consultancies xx i c h •Manned based security service is experiencing g b f high growth rate primarily due to threat form e a terror groups 0 Demand for security service has surged after 2010 2011 2012e 2013e 2014e 2015e terror attack Private Security workforce in India is ~5.5 mn Segmented Market Share (2009) – Only 20% of workforce is constituted by women – Ratio of private security personnel to police in India is Organized 2:1 and will soon reach 3:1 Unorganized •Besides hospitality industry, demand is driven by private firms in manufacturing, retail, real estate, hospital as well as schools and colleges Security guards account for majority of the revenue Source: India PE; Financial Express; IBEF; Security Management; India Journal SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 10
  • 11. Government had passed Private Security Regulation Act and permits CISF deployment for security as well SAMPLE Government of India has passed a Regulation “Private Security Agencies (Regulation) Act, 2005” Private security service They have to maintain a register of Guards should have received providers have to obtain a their employees, issue identity cards minimum 160 days training before license from the government and their uniforms and badges being deployed at client’s site • Some States have their own regulation for the security industry like Mumbai, Maharashtra Security Guard Board (MSGB), which was created in 1981 but they only regulate welfare of the guards rather than ensuring the creation of trained personnel • Various state governments have collaborated with Central Association of Private Security Industry to provide training to guards, wherein the government bears the expenditure Government Involvement • Foreign security firms have been setting up business in India without any restrictions and Indian partners have been developing their expertise from foreign tie-ups FDI In FY ‘10, the government is planning to restrict FDI investment by 49% in domestic private security firms • In a major initiative, government allowed Central Industrial Security Force (CISF) to be deployed for private security service CISF About 79 companies have approached the government for CISF protection – 100 CISF personnel have been deployed at the Infosys campus in Bangalore – Wipro, Reliance and Oberoi Hotel are also waiting for the deployment of CISF in their premises Source: CommOnlii; Indian Express SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 11
  • 12. abc India accounts for the highest proportion of security service installations Geographic distribution •xxx xxx yyy www zzz Source: Security Today SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 12
  • 13. SAMPLE Distribution Model – Indian Security Equipment Industry The overall distribution model of security equipment market in India is a multi staged model wherein the product can reach the end users through multiple channels Manufacturer Distributor End User System Integrator Installers OEM Wholly owned subsidiary Source: Security Today; Netscribes Analysis SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 13
  • 14. Drivers & Challenges – CCTV & Other Equipment Challenges High duty and taxation structure Drivers Competition from unorganized players Government demand Corporate demand Retail and residential sector demand SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 14
  • 15. Future will see reduction of duties and taxes, shift toward IP and video analytics technologies and PE investment Future Outlook Duties and Taxes Products xxx yyy Private Equity zzz SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 15
  • 16. Major Public Companies - Summary Net Profit/Loss 150,000 Size of the Bubble represents Market Capitalization in INR mn 2,458,395.3 1,355.1 241,801.4 537.8 0 633.1 -150,000 -11,000,000 0 11,000,000 22,000,000 Total income aaa bbb ccc ddd eee Source: Annual Reports, Databases Note: All figures are in INR mn and are based on the latest financials available SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 16
  • 17. Public: Domestic Company – abc Company Information Corporate Address SAMPLE Offices and Centres – India Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange Head Office Hyderabad Products and Services Category Products/Services Key People Name Designation Source: Annual Reports; Databases; Company Websites Note: The list of products and services is not exhaustive SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 17
  • 18. Public: Domestic Company – Bartronics India Ltd. (2/3) Financial Snapshot Key Ratios Total Income Net Profit/Loss y-o-y change Particulars 2011 2010 2009 2008 INR mn INR mn (2011-10) a a Profitability Ratios Operating Margin -5.08 17.34% 22.42% 22.73% 23.01% b Net Margin 0.75 11.21% 10.46% 3.47% 17.39% b Profit Before Tax Margin -5.78 10.11% 15.89% 7.02% 21.42% c Return on Equity 0.31 17.09% 16.78% 6.62% 17.29% Return on Capital Employed -3.04 15.82% 18.86% 18.46% 11.38% 0 0 Return on Working Capital -2.67 28.78% 31.45% 8.78% 27.40% 2008 2009 2010 2011 Return on Assets 0.70 6.02% 5.32% 1.92% 7.40% Financial Summary Return on Fixed Assets 6.88 30.53% 23.65% 14.35% 27.53% Cost Ratios • xxx Operating costs (% of Sales) 4.43 70.27% 65.84% 61.86% 69.21% Administration costs (% of 0.21 5.53% 5.32% 9.42% 6.27% Sales) Interest costs (% of Sales) 1.04 5.73% 4.69% 2.59% 1.22% Liquidity Ratios Current Ratio 5.68% 1.51 1.43 1.68 2.93 Cash Ratio -28.99% 0.02 0.02 0.04 0.18 Leverage Ratios Debt to Equity Ratio -14.70% 1.84 2.16 2.45 1.34 Debt to Capital Ratio Key Financial Performance Indicators -12.83% 0.46 0.53 0.63 0.53 Interest Coverage Ratio -36.13% 3.08 4.82 8.87 19.02 Indicators Value (02/03/2012) Efficiency Ratios Market Capitalization (INR mn) Fixed Asset Turnover 19.38% 2.68 2.24 4.09 1.57 Total Enterprise Value (INR mn) Asset Turnover 4.69% 0.53 0.50 0.55 0.42 Current Asset Turnover -4.71% 0.85 0.89 1.02 1.03 EPS (INR) * Working Capital Turnover -15.37% 2.53 2.98 2.50 1.56 PE Ratio (Absolute) * Capital Employed Turnover -5.83% 1.50 1.59 1.89 0.99 Source: Annual Reports; Databases; Netscribes Analysis Note: * figures are as of 5th Mar 2012 Improved Decline SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 18
  • 19. Public: Domestic Company – Bartronics India Ltd. (3/3) Key Business Segments Key Geographic Segments xxx aaa bbb 100% 100% 5% 3% 16% 18% xxx 50% 100% 50% 95% 97% 84% 82% 0% 0% 2011 2008 2009 2010 2011 Business Highlights Description News Overview • xxx Most Recent Auditor • yyy SAMPLE Source: Annual Reports; Databases; Company Websites Note: Business Segments and Geographic Segments are based on total revenues SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 19
  • 20. SAMPLE Product Portfolio Matrix – Other Players (x/x) Domestics Company CCTV & Other Equipment Access Control Private Security Foreign Company CCTV & Other Equipment Access Control Private Security Source: Company Websites; Databases SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 20
  • 21. Strategic Recommendations (x/x) aaa abc xyz •abc •xyz Source: Netscribes Analysis SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 21
  • 22. •Market Introduction •Market Overview •Types of Products •Market Entry Strategy •Vendor Opportunity •Driver & Challenges •Future Outlook •Competition •Strategic Recommendations •Appendix SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 22
  • 23. Appendix Ratio SAMPLE Calculations Ratio Calculations (Operating Current Assets / Current Operating Margin Current Ratio Income/Revenues)*100 Liabilities Net Margin (Net Profit / Revenues) *100 {(Cash & Bank Balance + Cash Ratio Marketable Securities) / Current (Income Before Tax / Revenues Liabilities)} Profit Before Tax Margin *100 Total Liabilities / Shareholders Debt to Equity (Net Income / Shareholders Equity Return on Equity (ROE) Equity)*100 {Total Debt / (Shareholders Debt to Capital Ratio EBIT / (Total Assets – Current Equity + Total Debt)} Return on Capital (ROCE) Liabilities)*100 Interest Coverage Ratio EBIT / Interest Expense (Net Income / Working Capital) Return on Working Capital *100 Fixed Asset Turnover Sales / Fixed Assets Return on Assets (Net Income / Total Assets)*100 Asset Turnover Sales / Total Assets Return on Fixed Assets (Net Income / Fixed Assets) *100 (Operating Expenses / Sales) Current Asset Turnover Sales / Current Assets Operating Costs (% of Sales) *100 Administration Costs (% of (Administrative Expenses / Sales) Working Capital Turnover Sales / Working Capital Sales) *100 Interest Costs (% of Sales) (Interest Expenses / Sales) *100 Capital Employed Turnover Sales / Shareholders Equity SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 23
  • 24. Thank you for the attention The Security Equipment & Services Market report is a part of Research on India’s Information Technology series. For more detailed information or customized research requirements please contact: Kalyan Banga Phone: +91 33 4064 6215 E-Mail: kalyan.banga@netscribes.com Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 24